Miley Cyrus is promoted as a flirty, boundary-pushing artist in order to attract and maintain audience interest in her career. She has drastically changed her image over time from an innocent teen to a more controversial figure, doing so to break from her Disney image and broaden her audience. This controversial image also makes her music videos and herself more commercially appealing and sellable by catching viewers' attention and interest in what she will do next. Artists must invent their image over time in order to stay fresh and appealing to audiences, analyzing what look will attract their target demographics.