1. Evaluation Question 2
How does your media product
represent particular social groups?

2. •
•
•
• How an artist looks tells us what people think of them as a
person e.g. sexy, aggressive,innocent,powerful, wealthy
etc. So in my media product I made sure my model is
looking away from the camera to show he is serious and
not interested, also the model is not smiling has a very
serious expression and also has his arms crossed in the
double-paged spread. This could give the impression
that the artist is very aggressive or violent. The use of
black and white also adds to the effect of seriousness.

3. Social Group
• The social group/target audience for my
magazine will be aimed at teenagers
between the ages of 13-19. Majority of
teenagers between the ages of 13-19 listen
to mainly mainstream R&B so therefore this
would be a very popular magazine for
teenagers. This magazine is primarily aimed
at males rather than females as it contains
very masculine content.

4. •
MOOD BOARD
•
• In my Mood board I have artist with expressions which are very serious , it is usually the male
artists who have the serious expressions and poses. Also there are a few pictures which are in
black and white with artists looking away from the camera. A very common prop for male R&B
rappers and artists is the baseball cap. The background the artist is in is usually just a plain
background, it brings all the attention to the artist. The artists may also be shown as sexy e.g.
Trey Songz is topless which allows him to show his muscular features which is appealing to
women. The pictures of the models are usually taking at a close angle so that you can have a
good view of the expressions of the artist. Some artists may be shown as intimidating e.g. Lil
Wayne as he has direct eye contact with the camera at a medium close up in black and white.
Many artists also have tattoos over their body.
• In comparison to my magazine I ensured my model has a serious expression and is also looking
away from the camera. I used the Lil Wayne picture for ideas so I applied the same black and
white effect for my front cover and contents page. I also added the popular baseball cap,
another prop I added was the headphones. Many rappers use headphones whenever they are
recording their songs or in the studio room editing the songs.