1. Irfan Bashir Bazaz
Ajman UAE.
Mobile: 00971-50-2564385
Email: ibazaz@yahoo.co.in
Seeking a changing role, where my experience can be utilized to maximize the sales and profitability to
deliver consistent contribution to increase the productivity and strong revenues for the business.
 Sincere, Dependable, disciplined, well in meet and interact with people.
 Ability to work under pressure and willing to undertake any kind of assignment in a Professional
environment.
 Almost 10 yrs of experience in Marketing & Retail
 Proven track records of distinctively handling the market & store operations
 Result oriented to achieve the business objectives.
 Exceptional ability’s to leading the team by establishing beneficial relationship with colleagues &
suppliers.
Brands profile in store:
Channel,Dior,Ysl,Guerlain,Kanebo,Givenchy,lancome,Esteelauder,Laprarie,Loreal,Artdeco,Victoria secret,
Clinique, Bobby Brown, L’Oreal, Maybelline,, Maxfactor, Prestige, Revlon, & Around 75 fragrance Brands.
Work Experience
Store Manager –Debenhams Cosmetics Health & Beauty (-2012 march to March 2015).
 Maximize store contribution by proactively driving sales, reducing stock loss and managing
controllable costs.
 Motivates and develops team members including brand staff and ensure the store and team complies
with all company regulations and procedures.
 Champions the store team to ensure sales, merchandising and promotional initiatives are
implemented to the required standard.
 Strives to exceed customer needs and expectations by identifying store specific service opportunities
and correcting performance issues.
 Agrees and maintains in-store events and activities with the marketing executives.
 Manages employes and external business employes through the Senior Store team to deliver business
objectives.
 Maximize the potential for store employes through in-store training, recruitment, motivation,
coaching, development, performance management and appraisals.
 Continually drive the productivity of store team by promoting a sense of purpose and a desired to
succeed.
 Ensured store team deliver shrinkage target and controls operations using a clear plan of loss for
prevention.

2.  Coaches store team on the execution of merchandising plans, implements optimum space
management options based on store trends, brand and category performance.
 Oversees and quality checks the management of stock ordering/replenishment and returns by the
stock controller
 Gives Feedback to the Marketing Executive and Area Manager in regard to the planning of
Promotional events.
 Maintains a sound working relationship with local Brand managers/distributors as well as internal
support functions to drive business performance and control.
 Provides weekly feedback on store performance promotions and trends and provides a two way loop
with marketing team to enhance business performance.
Asst Store Manager –Debenhams Cosmetics Health & Beauty – (Sep 2009 to Jan -2012)
 Monitoring and Managing the team, to ensure in achieving the brand Targets and working as the link
between the Suppliers and the Dealers, especially Cosmetics.
 Motivate staff, and ensure staff compliance with all company relevant procedures are followed to
achieve the BP.
 Forecast, report on sales, according to company requirements.
 Implement advertising and promotional strategy and activities.
 Manage cash and payment systems in accordance with company Procedures and policies.
 Maximize sales to meet or exceed monthly sales target.
 Implement shop merchandising, layout and customer traffic flow so as to maximize sales, customer
satisfaction, appearance, image and ergonomics for customer in cooperation with visual
merchandiser.
 Manage selling and customer service activities and staff competence in these areas, so as to optimize
and sustain sales performance, profitability and customer satisfaction.
 Manage stock, maintain and report as necessary all merchandise and non-merchandise stock.
 Seek and continuously develop knowledge and information about competitor activity, pricing and
tactics, and communicate this to relevant departments in the company.
 Decide on store layout, stock positioning, visual enhancement, availability management. Recommend
brand feedback, customer requests, and in store promotions.
 Drive highest possible standards of in-store visual impact. Apply and maintain guidelines and
standards for visual presentation and store appearance.
 Decide on form of implementation of stock loss controls; recommend areas of focus and changes in
processes used with the store.
 Promote the highest standards of in store training including weekly communication, daily de-briefs,
product knowledge and on the job coaching. Promote a positive learning environment with in the
store.
 Evaluates staff performance and development needs.
 Managing floor operations a Team of 10 generic and 25 supplier’s staff.
STOCK CONTROLLER, DEBENHAMS COSMETICS (AL SHAYA LLC), Apr -2007 to 2009
Duties and Responsibilities:
 Order processing according to the sales history and promotional activities & Trends
 Cross checking the invoice soft& hard copies and forwarding to the Merchandiser for necessary
Updations.
 Reconcile the postings of invoices, credit notes, Store transfers and Write-off’s
 Checking the sales history and action on slow sellers
 Receiving the deliveries and if any discrepancies follow up with the supplier to resolve the issue.

3.  Preparing Purchase Ledgers and forward to Finance weekly basis.
 Cross checking the system details of updated invoices to ensure the correct barcodes and prices are
Updated.
 Follow up with Merchandiser for price and new line updations.
 Maintain 99% stock availability by Checking weekly basis top 200 lines
 Working on ageing stock report by category wise and negotiate with the supplier in order to liquidate
the same.
 Replenish the stock as per the counter requirements.
 Merchandise the products according to Debenhams standard
 Briefing daily sales achievement to staffs.
 Preparing Internal stock transfers if any urgent stock requirements
 Merchandising on weekly basis TOP 10 towers.
 On time action on Rejects reports
 Floor in charge during the absence of Sales Manager
 Keeping track of Monthly promotional activities.
 Carry out Yearly stock take and working as a stock take administrator during the stock take.
 Investigating stock take results and submit the actions plans ad reports to Loss Prevention Dept.
 Handling all the secretarial and administrational correspondences.
Sr. Sales Executive – Debenhams Cosmetics H & B – Jun 2006 to Mar-2007
 Handling and addressing customer issues.
 Ensure that staff provides good customer service on floor
 Interacting with customers to identify needs & their requirements as per the trend.
 Involved in merchandising & promotional activities and making amendments according to the
requirements..
Trainings from Al Shaya Co. LLC.
 Retail Management course.
 Customer service loss and prevention, Feedback.
 Managerial skills, Stock take, maximize sales &Cost cutting
Educational qualifications
 Higher secondary (+2) - State Board of School Education, Srinagar Kashmir, India.
 Diploma in Computer Applications and Fundamentals.
Personal Details
Date of Birth : 15-09-1980
Nationality : Indian
Sex : Male
Languages Known : English, Urdu, Hindi and working knowledge in Arabic
Driving license : Dubai
Passport No : A-8693059
Visa Status : Transferable Employment Visa
Marital Status : Married