1. Dear Sir:
I am forwarding my resume for your kind attention and consideration seeking a position in
your esteemed organization. I am currently employed by Americana –Group, Saudi Arabia -
Restaurants division as Marketing Manager for the following brands:
(KFC, Hardee’s, Tikka, TGI. Friday’s, Krispy Kreme Doughnuts & Red Lobster)
The main core of my current job to handle all marketing duties in addition the following:
• Setting the Marketing Plans in the areas of Sales Forecasting, Advertising,
Merchandising, New product Development and Pricing policies. I am s fully responsible
for proper execution of marketing plans in coordination with the various parties
involved. I am is also responsible for development of Marketing Information System in in
region/divisions under my supervision.
• Putting the Marketing Plans with Director of Marketing Head Office and responsible for
the efficient implementation of the plans.
• Presenting a quarterly Marketing Reports to the Director of Marketing analyzing the
consolidated market situation of all Areas in the Region.
• Selecting of Advertising agencies to ensure best possible services at reasonable cost.
• Development of the Marketing Information System within my areas of responsibilities in
alignment with my team.
• Setting on-job-training, development and performance evaluation of the staff under
my supervision.
• Achieving sales targets of the various Areas under my control.
• Efficient execution of the Marketing Plans and the presentation of comprehensive
quarterly Marketing report.
• Selecting & Negotiating New Sites for All Brands – Business development and propose
• Setting Five years plans for the business development ( New Openings , Remodeling )
• Communicating with all international agencies –franchisors (KFC, Krispy Kreme, Hardee's,
TGI Friday's and Red Lobster) to start pre study of the new proposed sites until getting final
approval for new opening stores.
Wishing to be a member of your esteemed organization and work in a more Challenging
environment. Hoping you find my resume carries the qualification and experience required
for your current job opportunity.
My Mobile number in Saudi Arabia is (+966541334252)
My Mail is (ahmed.radwan@americana.com.sa)
Kind regards,

2. Ahmed Radwan Osman
Ahmed Radwan Osman
Personal Information
 Marital status :Married
 Nationality: Egyptian
 Age:38Years
 Place of Birth: Cairo, Naser City, Egypt.
Education
- Bachelor degree of Hotel & Restaurants Management, 2000 V.
good and Honor degree. July 1999, Helwan University, Egypt
- Professional Certificate in Sales & Marketing with a high degree of
Participation and contribution from (Egypt May – 2000) From
Amoun Human Resources Development Center
- Basic Level Of Marketing & Sales (Egypt May 2000 ) Fulbright
Center, Egypt
- Social and New Media Marketing from ECornell University.
20/Jan./2016 to 2/Feb/2016
- Creating and Communicating the Value of Your Brand from
ECornell University. 03/Feb/2016 to 16/Feb/2016
- Developing an Agenda for Change from ECornell University.
24/Feb/2016 to 8/March /2016
- Targeting Product and Service Designs to Customers' Needs from
ECornell University. 16/March to 29/March /2016
Target Company A company - business would have a friendly, healthy environment that
appreciates teamwork and people development.
Professional experience. Current Position
From Jan 2010 Till now Marketing Manager , Americana Group ,
Restaurants Division , Saudi Arabia
Responsible for all the marketing issues for KFC, Hardee’s, Tikka, TGI.
Friday’s, Krispy Kreme Doughnuts and Red Lobster in Eastern Region
and these issues as the following :-
 Maximize long and short term sales through the execution of
Marketing programs and activities and maintain the company image
through community relations' activities in line with the marketing

3. department strategic directions.
 Keeping the high image of the supervised brands in the branch.
( KFC , Hardee’s , Krispy Kreme , Red Lobster, TGI Friday’s and Tikka )
 Executing and monitoring marketing promotions and advertising
campaigns for the brands and ensure restaurants are prepared and
ready for promotions in coordination with corporate office.
 Supervising the implementation of brands marketing programs which
effect brand image; maximize the profitability and sales figures.
 Closely monitoring the utilization of the marketing materials inside the
stores.
 Developing the local store marketing activities for the
underperforming restaurants according the traffic generators of the
stores.
 Preparing for the grand opening events especially for the new
coming brands.
 Review the daily tracking results with the team to overcome any kind
of low performance in the stores.
 Helping restaurants managers to be fully aware of their restaurant
trading zones through conducting surveys to build database about the
zones and to analyze their SWOT Analysis.
 Ensures& monitor the availability of all marketing materials needed to
run all marketing programs , make sure of its accuracy , reports to HO
assistant marketing managers with new needs and ratios of consumption
 Coordination with Warehouse, Purchasing, Operation, POS and
training that we are ready to start any campaign ( New Products ,
Promotions )
 Participate in setting and developing the annual branch plans (sales
and New Opening with the restaurants operation director /managers.
 Participate with branch GM in setting five years plan for the new
openings and Remodeling.
 Participate with Financial Dept. in preparing the Feasibility study of
the new openings.
 Preparing the international site approval packages for the new
opening of the year.
 Contact with the international franchisor and follow up on a regular
basis to get the approval for the new sites.

4.  Review the competitors to cover the competitor's activities showing
its direct impact on our restaurant business.
 Reports and present marketing activities on a weekly and monthly
basis to cover competitor's activities.
 Follow up the new trends in the markets which may affect the
advertising and promotion plans like new marketing tool in the branch
like lamppost and others.
 Motivate and develop the existing marketing coordinator.
 Negotiate with Mall Managers to use promotional tools inside the
malls in good prices.
 Negotiate with Malls leasing managers to get the best rent price for
the new outlets.
 Participate in relevant trade shows, Sales meetings,
 Planning sessions, operations review meeting.
 Set the marketing Strategies of each brand and prepare the
marketing plans.
 Handling all Promotions and New Products campaign starting from
the pre study of it and the creative and the execution steps and after
that the evaluation of the Campaign.
 Negotiating with the media supplier to get great deals such as
(outdoor, Newspaper & Magazines, print shops, advertising agencies ….)
 Making the annually sales Budget for Each Brand and distribute it by
months according to my marketing calendar.
 Achieving the sales budget and make a maximum growth on sales
and transactions through creative promotions.
 Aligning with the Branch Management team to achieve the Profit
Target
 Manage the marketing expenses budget for each Brand according
to the New Year calendar and the deals.
 Build and develop a great marketing team to be ready as
successors to lead the dept. at any time
 Follow up with my team on the action plans for any acute case to
achieve the targets.
 Site Selection for All Americana Brands.

5. From Jan.2006 up to December 2005 Assistant Marketing Manager
 Preparing the campaigns of the launching and the grand opening
for the new chains and new restaurants (ex. The Grand opening of Krispy
Kreme Doughnuts launch in KSA – in Eastern – the opening of TGI Fridays
in Eastern Region and The Opening Of Red Lobster )
 Opening of 109 new restaurants in Eastern for all of the chains, (total
Restaurants go from 16 to 125 restaurants )
 The follow up on all the fast food chains (International – Local)
competitors.
 Finalize all the new Restaurants deals and the negotiation with the
owners to rent the locations
 Arranging with the agencies and print shops to prepare all Pos
materials for the promotions
 Making all the analysis's for all of the Chains Restaurants to enable
the management to get the right decisions.
 Handling all the L.S.M. programs in my region
 Preparing the action plans for any acute case and follow up with
them to achieve the targets
From April 2001 up to December 2005 Marketing Coordinator KSA ,
Americana , Eastern region – Khobar, Saudi Arabia
 I'm Responsible for:-
 Handling the marketing issues for the Americana Chains ( KFC –
Hardee's – Chicken Tikka )
 handling all Promotions and New Products for all of these chains
 sharing the New sites selections
 sharing the preparation of the Annually sales Budget for all the chains
Restaurants
 The follow up on all the fast food chains (International – Local)
competitors.
 making all the analysis's for all of the Chains Restaurants to enable

6. the management to get the right decisions
 sharing the preparing the action plans for any acute case and follow
up with them to achieve the targets
From Dec 2000 up to May 2001 Assistant restaurant Manager, KSA,
Hardee's restaurant.
• Handling all duties of Restaurant Manager
From April 2000 up to December 2000 Room Clerk, Egypt, Holiday Inn
Resort Safgaa.
• Handling all front office duties
Training
I have got the following courses :
- The English language for Marketing Training Program (Egypt May 2000)
- One Minute Manager Program - Americana Company
( Khobar Feb -2001)
- Market Mapping – (Jeddah 2002 ) IPSOS Company
- Effective Marketing in competitive environment Americana Company
( Jeddah – July 2001)
- Time Management & Delegation Skills– Americana Company
(Khobar-July 2006 )
- Delegation and Follow-up – Americana Company
(Khobar-July 2006 )
- KFC Marketing Brand Excellence College Step-Change Growth for KFC –
Dubai Nov. 2008 - YUM Company
- Change Leadership - Situational Leadership – Americana Company
( Khobar– April 2011 )
- Advanced Management Skills - Americana Company(Khobar– April 2011 )

7. - Communications Skills – Americana Company ( Khobar –Jan . 2012 )
- Stress Management – Americana Company ( Khobar– April 2012 )
- Management Performance – Americana Company( Khobar –Jan . 2013 )
- Conflict Management – Americana Company ( Khobar –Nov . 2013 )
Skills I consider myself a good practice of the following skills:
Planning Skills ,Leadership Skills , Organization skills ,Negations Skills,
Communication Skills, Training Skills ,Language Skills in English and Computer
skills in office applications
Awards received - Chief Police offices of Eastern Region on sharing the Police And
Traffic activities 2003 & 2004
- Americana Award on a Great efforts and highly participation on
the New Openings of Krispy Kreme.
- Americana Award on sharing achieving outstanding results on 2007
- Krispy Kreme International Appreciation for the best launching of
Krispy Kreme in the world.
- Americana Award on a Great efforts and highly participation on
the New Openings of Red Lobster.