1. Forces of Nature
A natural phenomenon is an observable event which is
not man-made. Natural causes are always unpredic-
tiable and so is fashion!. The four natural phenomenons
are eroding, crystal forming, decomposeing, and volca-
nos.
2. EROSION
Erosion is the act in which earth is worn away, often by water, wind, or ice. If water is
muddy, it is a sign that erosion is taking place. This group is inspired by the textures
of the rocks and dirt that happens through erosion.
MERCHANDISING
PLAN
TARGET CUSTOMER: This target customer loves to try new things and is not afraid
to show off her style. She loves shopping at Nordstroms, Marc Jacobs, and Free
People. Her income is
moderate working in the design field or to working as a business women. Their ages
are between 18-35 years old. During their free time they love to have wine out with
their friends while eating cheese. The target customers favorite hobbby is going
traveling whenever possible.
KEY COMPETITORS:
-Free People: Similar price range and simlar targer customers
-ZARA: Similar price points, designs, and customers.
THEME AND MARKET TRENDS: The concept of “”Eroding”” is another form of Forces
of nature. Erosion is the act in which earth is worn away, often by water, wind, or
ice. If water is muddy, it is a sign that erosion is taking place. This group is inspired
by the textures of the rocks and dirt that happens through erosion.
COLORATION: The colors are influenced by the colors of of the earth and rocks. The
colors are highly influenced by the neutral colors of the earth of rocks.
KEY SILHOUETTES: Tight waist, crop top, cut outs, contrasts, straps, drapes,
hourglass
Wholesale:$45-$150
BIBLIOGRAPHY: WGSN, stylesight.com
Fabric 1: Knitted Jarcard- 95% Cotton 5% Spandex
Color Way: white and baby blue
Fabric 2: tissue jersey- 100% cotton
Color Way: grey and leaf green
Fabric 3: Ribstop- 100% Cotton
Color Way: white and pink
Fabric 4: Jarcard- 50% Polyester 50% cotton
Color Way: ashblue and charcoal
4. EROSION
CONTEMPORARY
SS15
Jacket with sleeve cut outs
Crop top with princess
seams
Pencil skirt
Trousers with pleats
EROSION
CONTEMPORARY
SS15
Turtle neck short sleeve
Ov ersized long sleeve
Deep V tank top
Center tie tanks
7. CORE
The Earth's inner core is the Earth's innermost part and according to seis-
mological studies, it is a primarily solid ball with a radius of about 1220 kilo-
meters, or 760 miles. In the body, the core is in your stomach. During yoga,
yogis always focus on their breathing and their core.
MERCHANDISING
PLAN
TARGET CUSTOMER: This target customer loves to try new things and is not afraid
to show off her style. She loves working out and eating healthy everyday . Her
income is moderate working in the design field or to working as a business women.
Their ages are between 18-35 years old. During their free time they love doing yoga
and going hiking
KEY COMPETITORS:
-Lululemon
-Athleta
THEME AND MARKET TRENDS: The Earth's inner core is the Earth's innermost part
and according to seismological studies, it is a primarily solid ball with a radius of
about 1220 kilometers, or 760 miles. In the body, the core is in your stomach. During
yoga, yogis always focus on their breathing and their core.
COLORATION: The colors are influenced by the colors of of the earth and fire.
KEY SILHOUETTES: Tight fittinghourglass
Wholesale:$45-$150
BIBLIOGRAPHY: WGSN, stylesight.com
Fabric 1: Jersey 80% Polyester 20% Lycra
Color Way: Gray Blue and Charcoal
Fabric 2: Jersey Jacard 80% polyester 20% Lycra
Color Way: Fire and Aqua
11. Decompose
CONTEMPORARY
SS15
Decomposition is the process by which organic substances are
broken down into a much simpler form of matter.
MERCHANDISING
PLAN
TARGET CUSTOMER: This target customer loves to try new things and is not afraid
to show off her style. She loves shopping at Nordstroms, Marc Jacobs, and Free
People. Her income is moderate working in the design field or to working as a busi-
ness women. Their ages are between 21-35 years old. During their free time they
love to have wine and dine with their friends while eating cheese. The target cus-
tomers favorite hobbby is going traveling whenever possible.
KEY COMPETITORS:
-Free People:
-ZARA:
-Kate Spade
THEME AND MARKET TRENDS: The concept of “”Eroding”” is another form of Forces
of nature. Decomposition is the process by which organic substances are broken
down into a much simpler form of matter. This group is influenced by the textures
of the decomposed fruits and veggies.
COLORATION: The colors are influenced by the colors of of fruits and veggies.
KEY SILHOUETTES: Tight waist, crop top, cut outs, contrasts, straps, drapes,
hourglass
Wholesale:$100
BIBLIOGRAPHY: WGSN, stylesight.com
Fabric 1: Knitted Jarcard- 95% Cotton 5% Spandex
Color Way: Sand and Red
Fabric 2: Georgette- 100% Polyester
Color Way: yellow and tomato red
12. Decompose
CONTEMPORARY
SS15
Base Fabic I
Contrast I
Knit Jacard
Georgette
95% polyester
5% spandex
100% cotton
Sand Red
Yellow Tomato Red
Trims
Button Line 20
Decompose
CONTEMPORARY
SS15
Yellow TomatoSand Red
Deep V with
Gathers
Two layer Dress
