1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Owl city Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional Promotional is what artist or bands do when they
attempt to use influence to persuade their
audience into buying their single. For example
with owl city he has several ways of promoting
his own tracks. One way is the music video that
goes with the song this will be played on the TV
and internet .Another way is to appear on a TV
chat show like with owl city he appeared on IBM
interview .By doing this he can talk about his
singles and albums which will make people want
to buy them
https://www.youtube.com/watch?v=Fz9RUn-P28Y
Extension of income Extension of income is the other ways that a
band or artist can make money from different
means other than by selling a single . For example
they might people to make a clothing range
which they will sell to their fans and by doing this
they will get a large percentage of the profit for
the clothing. In the case of Owl city he has his
own clothing range that someone would of made
for him the profit of the cloths that are cold will
be split between the person who made the
clothing design and owl city’s
https://www.districtlines.com/owl-city
Extension of outlets Expansion of income is when other company’s
other than the artist /band or its record company
will make a profit by making things for the
company. For example when a CD is made by the
record company they will then hire a designer
http://www.amazon.co.uk/Owl-City/e/B001LH0XR6

2. Music Video Purposes Analysis
and a photographer to make the design for the
CD cover. Another way of doing tis is by selling
their items in there store. In the case of Owl City
they let their albums be sold in any CD store for a
profit of their earnings for example their CD is on
the amazon website.
Synergy Synergy is mainly the merchandise that is used in
order to promote the band and earn additional
income. For example they could sell a range of
clothing or posters. In the case of Owl city he has
a range of clothing that is sold as well as poster
and CDs these are all classed as being Synergy.
https://www.districtlines.com/owl-city-uk
Producers strategies . production strategies are the things that are
done in order to improve the income that they
will get for their company .For example in the
case of owl city they will sell a T-shirt to one of
his fans the fan will then wear it which will be
seen when they are wearing it from other people
they may then like the shirt and buy themselves
one or it will promoter owl city so they may want
to but his album.