The target audience for the music video is 16-24 year old males and females. The lyrics suggest the song is about letting go of stress and worries and describes being with a beautiful girl that makes the singer feel like he's in a dream. The tempo is upbeat, making it suitable for parties, and the genre is pop. Camera techniques include medium shots, long shots, and close-ups edited with mainly jump cuts, and the only digital effects used are overlays.
1. Music Video Analysis
Comment on the following aspects in relation to your music video choice.
How will these techniques appeal to the target audience needs? https://www.youtube.com/watch?v=3mC2ixOAivA
Target Audience &
needs
The target audience for this song is almost every young person 16-24 year old males and females.
Lyrics “Put your troubles aside, start livin'
Anybody can let go" this suggests that the this song applies to people who may be stressed and just need to let go s this is what this
song makes them do.
Up in the moment, can't believe you're so beautiful
Feels like I'm in a dream
Baby we're going somewhere you've never been before” this suggests that when the girl the singer is singing about is beautiful and to hi it
feels like a dream to him that he is with her.
Tempo The tempo of the song is quite upbeat and is ideal for parties.
Genre The genre of the song is pop.
Camera Technique He camera techniques used are medium shot, long shots, close ups.
2. Music Video Analysis
Editing The editing that is used is mainly jump cuts.
Use of digital effects There aren’t many digital effects used the only ones that I used is overlays.
