The content used in Social media marketing is transforming itself from non interactive content to interactive content management. This presentation is an introductory detail for dummies on this subject matter.

1. Interactive
Content Creation
Social Media Marketing

2. What is
Interactive
Content?
Interactive content is content that
requires active engagement from its
consumers. It empowers the individual
to be more than just a passive viewer,
but an integral part of a dynamic, two-
way experience.
Interactive content includes
any content a user can click on, click-
through, answer, or play with.

3. Why Interactive Content?
Engagement
+ 47%
Purchase
9X
Conversion Rate
+ 11%

4. Some Common Examples
• Tick
• Answer
• Surveys
• Q & A
• E-Book
• E-Mail
• Calculator
• True and False
• Calibrate
• Storytelling
• Videos
• Assess
• Recommend
• Refer
• Quiz
• Poll
• Scratch and Win
• Guess and Win
• Virtual Reality
• Games
• Rating
• Match

5. What is a Hotspot in
Interactive content?
Hotspots are point or areas in the picture that pop up a window
when clicked. The popup can contain text, and can be made really
interactive with sound, images, videos, a website or a combination
of all of these.
• Static Hotspot
• Sticky Hotspot

6. What is Overlie?
The Product / subject comes in as an overlay in a video or image.
Example:
A Cap flies in and sits on top of the head of a model in a video. The
cap becomes an overlie.

7. What is
“Branching”
in Interactive
Content?

8. 360 Degree Viewing in
Interactive Content

9. Methodology
Map
Script
Storyboard
Creative

10. Try these web-based utilities:

11. www.outgrow.co

13. Non-
Interactive
Content Let us
CHANGE
To
Interactive
Content!

14. Thanks!
sanjay@consult4sales.com