There are 3 types of follows for a salesperson: 1. Follow up is done after the initial meeting to thank the client and provide additional information like meeting minutes, needs analysis, or product samples. 2. Follow back is done after submitting a sales proposal using value bombs to highlight the product's performance, productivity, and other benefits. 3. Follow through is done if the client says no or not now, using modes like inviting them to a social group or forum related to their interests or a customer engagement program. Doing the right type of follow with the right sales lead is important.

3. 3 Types of Follows
FOLLOW UP
FOLLOW BACK
FOLLOW THROUGH

4. 1. FOLLOW UP
THIS IS THE FOLLOW THAT A SALESPERSON DOES AFTER
THE FIRST RELEVANT MEETING WITH THE CLIENT.
MODES OF COMMUNCIATION:
1. Thankyou Email/Letter
2. Minutes of Meeting
3. Need Analysis Form
4. Trial offer / Sampling
5. Invitation to visit experience center/ factory

5. 2. Follow Back
This is the Follow that a salesperson does with the customer
after submitting the sales proposal.
Modes of Communication:
1. Value Bomb 1: Performance
2. Value Bomb 2: Productivity
3. Value Bomb 3: Upgradability
4. Value Bomb 4: Serviceability
5. Value Bomb 5: Usability
6. Value Bomb 6: Profitability
7. Value Bomb 7: Future proof ability

6. 3. Follow Through
This is the Follow that a salesperson does with the customer
after the customer says “No” or “Not now” to the
salesperson.
Modes of Communication:
1. Invitation to add to a social group with common interest
2. Membership to a forum which has common interest
3. Invitation to participate in a customer engagement
program which will be communicated from time to time.

7. Do you do the right follow
up with the right sales lead?
The right medicine on the wrong patient or vice versa is dangerous for
the patient!