The document discusses strategies for market penetration, market development, and market visibility. It suggests penetrating existing markets by increasing customers per existing customer and markets per existing market. It proposes developing new markets through acquiring new customer groups, selling additional products to existing customers, and establishing new sales channels or trade routes. It also lists various means of improving market visibility, such as point of purchase displays, billboards, print, electronic, and digital media, as well as other below-the-line promotional activities.

3. Market
Penetration
More Customer
Per Customer
More Market Per
Market

4. Market Development
• New Customer Silos
• New Product Usage
• New Channel of Sales
• Alternate Trade Channel

5. Market Visibility
• Point of Purchase
• Hoardings
• Print Media
• Electronic Media
• OOH
• Digital Media
• Below The Line – Other forms