The document discusses 15 different types of interactive content including calculators, infographics, quizzes, brackets, video, microsites, polls, personality tests, white papers, assessments, maps, idea generators, interactive audio, timelines, and reveals. Examples are provided for each type of interactive content from companies like Mayo Clinic, Google, Buzzfeed, CBS, and more to illustrate how each format can be used.

1. Types of
Interactive
Content15
zembula.com

2. Interactive Content requires a viewer to
actively engage and participate with the
content to access the full experience.
Let’s take a look at some examples…
What is Interactive Content?

3. CALCULATORS
1

4. Interactive calculators are a great tool to
integrate into a buyer’s journey, allowing
them to get a quantitative output that
measures how your product or service can
solve their problems.
Let’s take a look at some examples…

5. The Mayo Clinic uses an interactive calculator so people can
calculate their Body Mass Index.
Mayo Clinic

6. Bloomberg created a calculator to simplify the complexities of
401k contributions & interest.
Bloomberg

7. INFOGRAPHICS
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8. Interactive infographics take the popular visual
format and give viewers the ability to navigate
the information as they want and discover new
facts through clicks or animations.
Lets look at some examples…

9. Design by Soap created an interactive infographic with information
and animations on how video game consoles have evolved.
Design by Soap

10. Google’s interactive infographic is a fun and interactive way to
show how their search algorithm works.
Google

11. QUIZZES
3

12. Interactive quizzes are a great way to
captivate and entertain an audience, engage
and convert customers, and drive greater
brand awareness.
Lets look at some examples…

13. Buzzfeed might be the best-known maker of quizzes around pop
culture, celebrities, politics, and more.
Buzzfeed

14. Over 40 million people have take the Visual DNA personality quiz
that uses pictures to make it fun and engaging.
Visual DNA

15. BRACKETS
4

16. Brackets are a fun and exciting way to
create multiple matchups and have your
audience choose winners over multiple
rounds of voting.
Lets look at some examples…

17. The most famous bracket of them all, CBS makes an interactive bracket
each year for March Madness fans to learn about all the matchups.
CBS March Madness

18. Major League Soccer drives engagement on a weekly basis by
having their fanbase vote for the best goal of the week.
MLS Soccer

19. VIDEO
5

20. Interactive video allows the viewer to
control how a story is presented, turning a
normally passive experience into an
engaging one.
Lets look at some examples…

21. British Airways used several Youtube videos and annotations to
link them together so viewers could interact with the video and
choose their own adventure.
British Airways

22. The Blue Angels gave their fans an immersive degree look at what it’s
like to pilot an F/A-18 Hornet with a 360 degree Facebook video.
Blue Angels: 360 Facebook Video

23. MICROSITES
6

24. Interactive microsites are standalone, short-term
websites that can captivate and engage viewers
as part of a marketing campaign.
Lets look at some examples…

25. Simplisafe created a scroll-based microsite that guided visitors
around an animated house and showed it’s security vulnerabilities.
Simplisafe

26. This Cracker Jacks microsite allowed you to dig through the
popcorn with your mouse and find the hidden prize.
Cracker Jacks

27. POLLS
7

28. Interactive Polls allow your audience to
weigh-in on a subject matter and have their
voice be heard and represented.
Lets look at some examples…

29. The Oakland Raiders used Twitter’s polling functionality to involve
their fans and give them the opportunity to influence their content.
Oakland Raiders

30. The NFL absolutely believes in interactive content as their
homepage boasts five different types of interactive polls.
NFL.com

31. PERSONALITY
TESTS
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32. Personality tests are questionnaires
designed to reveal aspects of an individual's
character or psychological makeup.
Lets look at some examples…

33. The American Marketing Association created a personality test to
help marketers identify their own strengths and weaknesses.
AMA

34. Curalate created a fun and on-brand personality test around
popular emojis as a way to generate leads.
Curalate

35. WHITE PAPER
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36. Interactive white papers take a staple of
B2B marketing and transform them into a
digital experience that is significantly more
dynamic and engaging.
Lets look at some examples…

37. Arcserve created an interactive white paper with animations and
interactive elements to help qualify buyers.
Arcserve

38. Militello Capital created an interactive ebook to make a state-of-
the-industry report interactive and engaging.
Militello Capital

39. ASSESSMENTS
10

40. Interactive Assessments give highly relevant
and personalized recommendations or
results by answering a set of questions while
the administrator gains valuable data and
insights into leads, prospects and buyers.
Lets look at some examples…

41. Hubspot built the highly interactive Website Grader that assesses
your website and shows where you can improve it.
Hubspot

42. ServiceNow created an assessment for IT Managers to evaluate
their IT systems and goals.
ServiceNow

43. MAPS
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44. Interactive maps are a great way to show
interesting data with geography, allow users
to add/remove places of interest, display
navigation, and much more.
Lets look at some examples…

45. CNN’s political coverage uses an interactive map to help show which
candidates are winning and what states would swing the election.
CNN

46. This fan-made interactive map of Westeros from Game of Thrones allows
you to view and toggle different character’s journeys throughout the world.
Game of Thrones

47. IDEA
GENERATORS
12

48. Interactive idea generators take a small input
from a user and create a valuable product,
idea, or inspiration for you to use or share.
Lets look at some examples…

49. Portent’s Content Idea Generator helps you come up with
creative (and sometimes wacky) titles for your blog posts.
Portent

50. The Hipster Logo Generator is a tongue-in-cheek design tool that
lets you make a logo catering to the hipster, minimalist movement.
Hipster Logo Generator

51. INTERACTIVE
AUDIO
13

52. Interactive audio, while not used frequently,
can be very creative in letting users create,
match, and remix audio content to create
something very unique and personalized.
Lets look at some examples…

53. Cold War Kids interactive music video lets you “turn on/off” each
member of the band to customize the song.
Cold War Kids: Music Video

54. Daft Punk: Soundboard
This Daft Punk soundboard lets you build and remix your own song.

55. TIMELINES
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56. Interactive Timelines are a great way to
disseminate large amounts of information
chronologically in a format that people will
actually want to click through.
Lets look at some examples…

57. The Google Chrome team created an interactive timeline that
shows the evolution of the modern web browsers.
Google Chrome

58. Histography is interactive timeline based on Wikipedia entries that
spans across 14 billion years of history, from the Big Bang to 2015.
Histography

59. REVEAL
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60. Interactive reveal experiences require the
recipients of a message to perform an
action to uncover a hidden message. Reveal
experiences take advantage of our
psychological tendencies of curiosity and
FOMO (Fear of Missing Out).
Lets look at some examples…

61. The Portland Thorns used a digital Scratch-it to exclusively reveal
their new jerseys to their season ticket holders.
Portland Thorns

62. Alaska Airlines used curiosity and FOMO in their email campaign
to drive more click throughs for their promotion.
Alaska Airlines