2. This double page spread continues to reiterate the three colour scheme
of red, black and white. The “POP ROCK” in the headline is in red to
highlight how important pop rock as a genre is to the magazine. This
stands out more which appeals to the pop rock fans in my target
audience, who want to know more about this genre.
The headline “Pop rock will never be the same again” is a quote that
Hooton says in this interview. It is enlarged and used as the headline to
briefly sum up what the story is about, which in this case, is Harry
Hooton talking about how music has changed over the years. This will
appeal to the 15-30 year olds in my target audience, as due to their
young age, they wouldn’t have a lot of experience with vinyl records,
therefore they will find this article interesting.
The headline is tilted anticlockwise slightly to make it a bit more
somewhat rebellious, as if its not following conventions of straight
aligned headlines. This reflects the stance of Anthem, which is that it
continually denies to follow conventions, which is synonymous with
rock culture.
3. The heading underneath the headline briefly tells the reader what is
happening in the story below. It is in red to follow the colour scheme,
which in turn reinforces a powerful brand identity. The end of the first
line carries on into the second hand page, which may make it awkward
for the audience to read it because it falls into the bend of the two
pages.
4. The body of text starts with a black, bold drop cap which
emphasises where the story starts. This attracts the reader’s eye
to the article in order to get them to read it.
The rest of the body of text in this article is in the justified
alignment, which is conventional in magazines. The story is
interrupted by the CVI image, however it continues at the top of
the right hand page. It is interrupted again by a pull quote, but
continues below, and the text is custom aligned along the arm of
the model.
The article ends in a block stop black square, which signifies the
end of the article.
5. The “Anthem” logo / masthead is featured again at the top of the right
hand page, surrounded on both sides by a singular black line. This
reinforces brand identity, as the audience continually see it and the
name “Anthem”, combined with the red and black colour scheme, is
drilled into their subconscious.
The page numbers at the bottom are in red, which again reinforces the
powerful brand identity for anthem magazine. Next to these is the
website for anthem, which promotes the reader to go to the website
and interact online. This is an example of synergy, and 360° marketing.
This allows the magazine to have an online presence, which in turn can
generate more potential readers .
6. This pull quote is encased in a red box, and the font is black which
reinforces the colour scheme and in turn the brand identity. The text is
in italic which is typical with quotes. It has quotation marks around it
which shows it is a quote. It is meant to be assumed that Hooton says
the quote, because the quote is attached to the picture of him via the
connecting red rectangle. The text itself is partly outside the box to
show visual symbolism, of being literally “outside the box”, which
demonstrates one of the characteristics of the magazine – that it breaks
rules and doesn’t always follow conventions.
The font is different to the font used in the rest of the article to stand
out and draw attention to it.
7. This picture is used to accompany and support the content and theme
of the article. The article is discussing how music has changed over the
years, and the person discussing it is Harry Hooton. Here is Harry
Hooton, which shows the reader that he is the subject of the story. He is
wearing a shirt and tie which relates to the vintage pop rock theme of
the magazine, reminiscent of the Beatles, as that is what they wore in
their early years – which appeals to the avid pop rockers within my
target audience.
However, his shirt is not tucked in which emphasises the rebellious
nature of rock music, and in turn the defiance of norms and
conventions that comes with Anthem magazine.
He is holding a vinyl in one hand and a phone with earphones in the
other, as if he is weighing them up to decide which is better. This
picture is loosely based on the infamous images and forms of Lady
Justice and her weights, weighing up two factors in order to achieve
justice. In this case he is comparing the consumption of old music (vinyl
records) and of modern music (mp3/mobile phone/online).
There is a small caption in red font
featured underneath the models
armpit to show what he is doing,
which is weighing up old and new
music.
