The document provides an analysis of the cover and contents of a magazine called "MOJO". It examines various design elements including the use of color, images, text formatting and layout. Key points analyzed include the obscured but recognizable magazine title, artist quotes in contrasting colors, placement of advertisements, minimalist and clean design aesthetic compared to metal magazines, and use of red accent colors to draw attention to important details. Photographs on pages are examined for historical and mysterious qualities. The overall analysis focuses on how various visual elements are used to engage readers and convey information.

1. Mojo Cover Analysis

2. The title of the ‘MOJO’ magazine is
slightly obscured, displaying a sense
of recognition, as people know the
title even when obscured. This also
allows for the model to be unobscured and retain his goal as focal
point of the cover. We are also
shown the model to be looking at
the camera directly, as well as
pointing, so as to show that he is
engaging directly with the reader
and so presents a feeling of selfdirection with the title/heading or
pull quotes.
The skyline features a grey banner, fitting in with
the colour palette used across the page, and
harbours several images of artists accompanied by
intriguing quotes with stressed or important words
highlighted in the opposite colour to the
background, with normal parts of the text a soft
grey; this draws our attention to the important
areas of text.
In the top left corner, we are
shown a red square,
displaying yellow text (a
complimentary colour)
telling of a free CD, ensuring
to highlight the words ‘free’
and ‘CD’ to quickly convey
the message. It is also
important to notice that it is
placed in that region of the
magazine so that when
stacked on shelves, it is
completely visible to attract
customers.

3. The main heading is coloured so that the text is
always visible against the colour it rests in front of
so that the reader can receive the message with
ease, as well as the colours contrasting the normal
greys and blacks of the rest of the magazine for
more eye-catching ability. The heading is also
worded in a way that is directed directly at the
reader, “Listen up!”. The instruction used makes
the reader intrigued as to what they have to listen
to and engages them directly, as well as the model
pointing at the reader with one hand, while the
other is clenched, showing a strong opinion or
emotion.
The heading also uses the word “new” in full
capitals and larger text, conveying a feeling of
freshness and something of interest.
Artist’s names are mentioned
along the side to spark some kind
of recognition in the reader or
potential customer, so that they
know who is included in the
magazine, and to attract those
interested in the people
mentioned.

4. Phrases such as “This
month’s best” attract and
pull the audience in, and
makes them question why
it is ‘the best’, leading
some to seek the answer.
Unlike the metal
magazines, the housestyle
of this magazine
possesses calmness and
formality, using soft
colours and shapes
opposed to scratched text
with red and black, dirty
colours. This magazine
comes across as ‘cleaner’
compared to the metal
magazines I analysed.
The same red accent colour
is used to highlight the
number ‘136’ to show that
the magazine contains a lot
of information.
The pull quote a the bottom
arises interest, much like
the other quotes used, and
gives no details content,
leaving us with a need to
know the full story.

5. Mojo Contents Analysis

6. The same ‘accent colour’ of red is
used where headings are present
to clearly separate sections, as the
vibrant colour easily splits apart
the areas of grey and black.
The red colour is also used to
attract our attention to the page
references and numbers, and allow
for easy visibility and assistance in
locating articles. This page (the left)
is fairly basic, and has carried across
the minimalistic, clean, plain house
style from the contents page. Only
one column is featured on this
page, though it is of an exclusive
section for the bigger features, as
well as the cover story.
The model to
the right is
wearing
clothes of an
older era, and
displaying a
hairstyle that
could be
considered
outdated,
presenting us
with some
mystery, being enhanced with the fact that we can’t see
his eyes through the black glasses, making it impossible
to tell if he is looking at us. He also has no expression on
his face, and no objects around the room, leaving him
completely focal on this page. He also possesses a pose
that isn’t quite explained, as there is no obvious
indication as to if he has a story, who he is or why he’s
dressed in this way. The quote at the bottom of the page
could be associated, but we do not know for sure.
So far the genre appears to be pop and early 90s possibly
80s styled music, though it doesn’t display the genre as
obviously as the metal magazines did.

7. The 2nd part of the contents
section carries across the same
house style, colour palette and
image style, displaying many
images of performances and
photographs of slighly older
styled artists and styles of
photography and fashion. We are
also not made aware of any
definite columns, something of
which was obvious in the metal
magazines, though this page only
has one column of text and so
wouldn’t need to hold much of an
exact position, as the images fill
most of the page opposed to text.
The images also feature page
numbers to allow for easier
navigation, though they are not
red like the normal page
references, as they are placed
and coloured in the corners as
white so as not to disrupt the
photographs too much.

8. Mojo Double Page Spread
Analysis

9. The whole page consists of black and white colours,
including the photograph of the man, the text, and
the title. However, as usual, this theme has sparks of
colour, usually the red colours highlighting areas of
importance, but this time it is the photographs that
accompany each artist and their song.
The pages both consist of 4 columns each (8 total),
and fill these with the songs numbered 1-15, each
with their related summaries below the images
representing them. The images are also equally
spaced apart from the ones below, creating an
almost grid-like formation on the page, allowing for a
neat layout that the magazine so strives to create.
The image at the top is relevant to the page, as the
freebie with the magazine was a compilation of Paul
McCartney inspired pop songs, listed promptly
below. The images is black and white, like the cover
image, to capture the essence of the time it was
inspired by, and to uphold the colour theme used
throughout. The photograph features Paul staring at
the camera, though his mouth is absent and leaves
us not knowing his thoughts, feelings and emotions,
though he is making contact with us, the reader,
which instils a feeling of inclusion with the music and
magazine, possibly convincing the reader that by
owning the CD, they own something directly from
McCartney, or just showing us that he is the main
inspiration for the product, making fans of his desire
the magazine, as well as the content on this page.

10. The CD case is shown in the expected black and white
colours to remind us of the appearance of it, and
reminding us of the actual product being in our
possession, and how ‘generous’ the magazine is, as
well as tempting us further into using the CD.
In the bottom right corner, we are shown a tear in the
page, as if the offer presented is so amazing that it
literally tore through the content on this page to
show it’s message, as well as adding some
‘movement’ to the fairly dull and orderly page.
The writing of the offer in the corner is of a darker,
larger text to boom out and make itself seen more
than the other text on the page, as well as changing
colour for anything to do with Paul to emphasise the
focus on him and his music, heavily appealing to fans
of his.
The use of direct contacting words such as “your
listening pleasure” gives the feeling that it was
specifically designed for the reader, making them feel
special and more inclined to follow the link
mentioned. Furthermore, the fact that there has
been music ready and compiled means that we won’t
have to do anything but listen, which appeals to us as
it is very convenient and allows us to be lazy and
relaxed, something that many people enjoy. We are
also told of how it is a “pleasure”, ensuring we know
that it is worth the time, and promising enjoyment.