Primary research evaluation template

1. Name: Maximilian Stainer
Candidate Number: 3138
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Primary Research
Reflections

2. Question 1
From the first question of the survey I can identify that most of the public who took part
in this survey are male. This may later affect the colors, artists and other features they
prefer.

3. Question 2
With this question answered by the public we can suggest that most of the
people are 16-20 closely followed by 21-30. As this is a general question we
cannot really analyze this.

4. Question 3
This question that has been answered is vital to take away because it will allow me to
understand what the socio-economic of the people who answered and therefore it may
help me suggest what the status is of the audience who will likely buy the magazine.

5. Question 4
This question identifies that most people think that 90% of the gender who will
read this magazine of genre will be male which will allow me to focus making
this magazine which will attract males more as the are deemed as the target
audience.

6. Question 5
This question answered by the public reveals that over 90% think that the main
image is the most important feature on the front cover therefore I need to take this
under consideration and edit my photography and make sure I have the best
possible image to appeal the most to the audience.

7. Question 6
From this question the answers received justify that both ‘black, white and gold’ and ‘Black,
white and red’ . This evidently depicts that the public prefer these two colour ways and they
may think that they link or represent to the genre of hip/hop and rap. Alongside this they may
think that these colours are the most attractive and would feel that this will appeal the most to
the audience. The reason why someone preferred black, white and grey is may be because it is
plain and simple but effective.

8. Question 7
This question answered by the by the public identifies that the results are varied as the
majority only voted for Drake which was only 36%. This 36% may suggest that they would like
to view a artist who is popular at the moment like Drake so people who follow the hip hop/
rap genre can learn more about this model. As a result having a more known artist such as
Drake will appeal more to the audience. Alongside this the public voted for ‘other’ which may
imply that would like a new face as the front cover for readers to buy to divert themselves
into a completely new artist and their music.

9. Question 8
From my eighth question it depicts that majority of the public both voted for ‘Yes’ and
‘Depends on the offer’ which identify that people are attracted to buying a magazine if there
was any puff promotions which reveals that this will be vital to include as it may open a wider
audience who would be interested in buying this magazine due to the extra benefits such as
promotions. The reason to why 28% voted no may signify that they care about the music
details and nothing much as they may think that the promotions are a waste of space or it
takes too much out of the magazine.

10. Question 9
Question 9 illustrates that the most fashion type put down was ‘Urban’. From this question
answered by the public it identifies me what taste they have in terms of fashion which I can
relate to their taste in music. This is because urban usually fits into the hip/ hop genre which
along with ‘skater’ which is significant as it allows me to understand if they’re interested in the
genre I am basing my magazine around. This also makes my survey more reliable to use as it
reveals that most people follow this genre

11. Question 10
This question follows up from question 8 as it links to the use of promotions within my
magazine. Here the public voted that they would be most attractive to a magazine that would
have festival promotions. Because of this I feel that it is important I include festival
promotions on the front cover of my magazine as this will immediately address some readers
to buy this magazine.

12. Questionnaire results

13. From this we can identify that all the people who took apart in this questionnaire are
all males which may affect the results after as they may have different opinions to
females.

14. Here we can view that all the people who took part in this questionnaire were all in
the 16 to 20 year old barrier. This is helpful as it can relate to my taste in music and
features of a magazine.

15. This is essential for my planning as it will convey what target audience I should
appeal for and what class of the socio economic spectrum they will be in. this will
guide me what sort of class reads these type of magazines.

16. Here we have a split answer where the public suggested that hip hop/ rap
magazines are suitable to ‘male’ and ‘both’ this illustrates that this is more
suitable to male but it is argued that It can be followed by females. As a result of
this I will construct my magazine to attract males but also include artists that will
also appeal to females sop therefore I can gain as many followers as I can.

17. This question answered by the public implies that most think that the main image
is the most important convention for the front cover. This is because it applies to
the ‘star appeal’ (Richard Dyer) which means I could have someone who is popular
which will attract more followers. I could also direct the image as if it is addressing
the reader to persuade them to buy the magazine. As well as this some voted that
the masthead is popular this may be because it is the brand of the magazine
which will be important to make effective as it will be viewed throughout the
whole issue which therefore needs to look appealing.

18. Here the majority of the public assumed that black, white and red would be the
the colour way of the magazine which in my opinion is the most appealing. This is
always reassuring to have as if the majority preferred this colour the most then it
refers that I have an appropriate and mainstream taste in the magazine. In addition
I did also like the black, white and gold as I feel this represents the image of rap
more but the black, white and red represents both hip hop/ rap in general.

19. In this question we can identify that there is a huge group of the public who follow
the artist Drake which is not surprising because in recent years Drake has become a
very influential artist in the music industry as has even become a role model for
many. Therefore in order to replicate this into my magazine I must relate the model
for my front cover to seem symmetrical to Drake e.g. same fashion.

20. Here many of the public would think that promotions would attract them more into
buying the magazine which will signify that I will need to incorporate promotions
that will grab the readers’ attention and force them to buy the magazine. The
effective use of promotions will depend on the type of promotion which will be
stated later in the questionnaire analysis.

21. The fashion the public are mostly into is urban which I expected as this is a very common
fashion type for people around the age of 16. this may be because urban street wear is
accessible to purchase and looks attractive when wearing. Alongside this I thought that
more people would have a skater fashion sense as this also links well with hip hop/ rap. As
a result of this I will likely dress my model in mainly urban but with concepts of skater and
vintage with it to make the model seem appealing to the reader.

22. This question is valuable because it highlights that most of the public will like to have
festival promotions in their magazine. This may be because festival are very popular
but expensive which will attract more people in the 16-20 age category.

23. What masthead would you find appealing?
Street
Views
Sound
Kings
From this question answered by the public it signifies that Kings is the most
appealing masthead which I myself agree with because I feel it highlights
dominance in the music industry and therefore it produce the best and most
exclusive articles on famous artists.

24. Evidence of questionnaire

25. Screenshot of questionnaire