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Mojo’ magazine analysis


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This is the analysis of the magazine 'MOJO'.

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Mojo’ magazine analysis

  1. 1. Front cover
  2. 2. skyline puffs masthead Sell lines Cover line price barcode Anchorag e text Main Main image Cover line USP
  3. 3.  Masthead – is large, bold and has a 3D effect behind it to make it look different and more superior to the rest of the cover. It is in white to contrast the dark background and it has been slightly covered by the slogan and puffs which connote that is has been branded and therefore the audience already know of the magazine and do not need to see the whole masthead. It has been placed at the top of the page underneath the skyline which is a common code and convention of magazines.  Main Image – is the singer from ‘Soiuxse and the Banshees’, the main image is linked to the main coverline. It is a medium close up of her and the masthead covers her which connotes that the masthead is more important however the coverlines don't overlap her which shows how significant she is. She has heavy makeup on and as the genre of this magazine is music and the subgenre is indie/classic rock, the stereotype of indie singers is their originality and her makeup is very different. It has been placed in the centre of the page so it’s one of the first things that the audience notices, this is a common code and convention of magazines.
  4. 4.  Skyline – is also linked to the puff right next to it. It has been written in a sans-serif font and is in grey and red. They have chosen these colours to keep with the colour scheme but also to highlight different parts of the skyline. The name ‘George Harrison’ is in a different colour so that the audience will notice it. Also grey and red with stand out against the dark background of the magazine.  Slogan – ‘The music magazine’ is placed over the masthead which connotes that the masthead has been branded and that the slogan is of equal importance. It has been written in script font to make it seem as if someone has written on it which gives it more value to the target audience. It has been written in grey so it stands out against the white masthead. Saying ‘The music magazine’ connotes that it is the only music magazine, it also reinforces the genre to the target audience.
  5. 5.  USP - is also a puff. It has been placed in the top corner/ top left third, its in a red box with white sans-serif writing. The font is big and bold so that it attracts the audience. It slightly covers the corner of the masthead which connotes that the masthead has been branded. Also the ‘free cd’ reinforces the genre to the audience as it’s a music magazine and the contents on the cd fit into the sub genre of the magazine (indie/classic rock). The actual cd was placed in the bottom left corner so that it was directly below the puff.  Puffs - are located in the top left third and the right left third. The first is a usp advertising a free cd with the purchase of the magazine. It is a red box with white sans-serif writing, these colours have been chosen to keep with the colour scheme of white,red,blue and grey and white stands out against the red and makes it more noticeable. The second is a picture of George Harrison, this puff links with the strapline and has been used to make the target audience buy the magazine as they may listen to him as his music fits in with the subgenre of music. The third is a blue circle with white and black sans-serif font inside. This puff also acts as sell lines. The circle has 2 other thin circles around it to represent a turntable as it’s a music magazine or to make it stand out more. These colours keep with the colour scheme.
  6. 6.  Anchorage Text - is also a part of the main cover line except it’s not the actual main cover line it just links into it. There are two anchorage texts used, one in blue and one in white (to keep with the colour scheme). They both link to each other and connote a war or some violence, this may connote the violence and war of the music industry to become number 1. Both writing is in sans-serif font and some words have been put into bold to highlight them. They have been placed in the top left third and the middle left third and have been placed right next to the main image’s face as they link to the main image.  Price – is located above the barcode and is gives the prices for Britain, America and Canada, this connotes that they are a big magazine that sells world wide. The price is also located next to the date so they audience know when they find the price that this is the most recent copy. The cost is expense for a magazine which is why it is located in the bottom right third by the barcode and in small writing so that they find the price after they have looked at everything else.
  7. 7.  Barcode - has been placed in the bottom right third of the page, this is a common code and convention of magazines as they don't want the barcode to take up much of the page. The barcode is still quite small but compared to other magazine is big, this is because they may have enlarged it to fill up the dead space at the bottom of the cover.  Layout - follows the codes and conventions of magazines, Masthead is at the top, cover lines around the sides, main image in the centre and barcode at the bottom. The layout makes you first focus in the main image then look at the masthead, this is because the masthead has been branded and the magazine knows that people will buy it but they want them to see who is their main feature in this issue.
  8. 8.  Cover lines - have been placed around the main image so that they don't cover any details, this is a common code and convention of magazines. They follow the colour scheme and are all written in the same font except some are in bold and some are bigger than others. Everything in the cover lines refer to something important inside the magazine and give slight details about it as well to make it more appealing to the target audience. Every coverline links to the genre/sub genre of the magazine.  Mis-en-scene – shows only the model and part of what she is wearing. You can also see her red hair which links into the colour scheme. The main focus is the head as below that is starts to fade into darkness. The denotation of the background is that there is a black background but the connotation of this is that the background is black to make her stand out and so the audience only really notices her and doesn’t get distracted by anything in the background.
  9. 9.  Colour Scheme – consists of white, red, blue and grey., The white, red and blue are the colours of the British flag, these haven been used to represent it’s identity and how it is a British magazine. Also these colours all stand out well against the black background, this connotes that the dark background has been used to make everything else stand out. Around the main image’s face the colours white, red, blue have been used but when the main image fades out only red and grey are used, this connotes that the white and blue are related to the main image as they are not needed when the main image is no longer there.  Niche Market - is people who listen to indie/classic rock music but more of the younger generation as they have used a young modern singer on the front. So the niche market is most likely white males aged 25 to 35.
  10. 10.  Target Audience - is white men aged 40 to 60 who listen to classic rock/indie music. Their social class would be working/middle class as they listen to classic rock and were around in the 70’s listening to it. The puff in the right corner shows a singer that may be recognisable to them as he was famous in the 70s and they were around then and listening to the type of music that he makes.
  11. 11. Contents page
  12. 12. Heading Sub heading Date and issue number Main image Contents Contents title Page number Grab quote
  13. 13.  Heading - has the same font and colours as the masthead, to link it in with the masthead. It is located at the top of the and page and it’s in the centre. The writing is smaller than the masthead. A common convention that hasn't been used is the masthead reappearing on the contents page, this connotes that the masthead has already been branded and therefore does not need to be shown to the audience again.  Date/issue number – Has been added underneath the heading and subheading and has two thin red lines above and below it to make it stand out. This is a common code and convention of magazine and they have been added to remind the audience that this is the latest magazine and they have all the latest information. The issue number also shows how many other copies there are to show how successful the magazine is and that the audience should believe it’s the best one.
  14. 14.  Sub heading – is 3 cities ‘London. Memphis. Bromley’. These may be the cities that the magazine is based in and they reinforce it in every magazine.  Page numbers - are big and in a different colour to the contents, this is a common code and convention of magazines as they want the page numbers to stand out so it is easy for the audience to locate anything in the magazine. They have used red (to keep with the colour scheme) and sans-serif font to make it look more professional.  Contents titles - are in white with a red box around them. These have been used to make the page look more neat and also make it easier for the audience to find something in the magazine they want to read. The red also relates to the colour of the page numbers, this is to keep with colour scheme.
  15. 15.  Grab quote – is at the bottom of the page under the last contents. It relates to one of the contents and states which one it is and what page to find it on in red, this is so it stands out against the rest of the writing. A grab quote is a common code and convention of magazines as it gives the audience a hint of what the article is about and intrigues them so that they want to read more. The quote is serif font and in black with a white almost transparent box around it, this is so its stands out against the rest and shows that it is different. It is also a puff as it is in a box which overlaps the actual contents.  Main image - links to the grab quote that has been used. It is a long shot and has been taken from a low angle to make him look more superior. It is placed closer to the right so that the contents don't cover any of the important aspects of the image such as someone's face or hand. He is dressed smartly, with a woman who's is also dressed smartly, standing behind him, this connotes that he is a ladies man but as he is not looking at her and is looking at the camera shows direct address and connotes that he is more interesting in the audience than he is in the woman behind him.
  16. 16.  Colour scheme – is similar to the one of the front cover except this time only black, red and white are used. The connotations of red is romance and as there is a man and a woman in the main image this connotes that there is romance between them.  Layout - has the heading at the top and the main image slightly to the right and the contents to the left so that neither of them overlap. The rule of thirds seems to have been applied, which makes the page look much neater and more organised. The contents have been arranged neatly as they have been split into sections and the articles are in numerical order with the page numbers which makes it so much easier for the audience to find anything.
  17. 17.  Mis-en-scene - shows a man and a woman in a posh room. The denotation of the wallpaper and carpet is that it’s old fashioned which connotes that the pair have wealth and live in a big old fashioned house. Also the man is sitting at wooden/ glass table with his back to the woman, which connotes that he is dominant and more important. The woman is hidden behind him and the heading and issue number cover her which connotes that she is not the main focus as the man is in front of the lines whereas she is behind them.
  18. 18. Double page spread
  19. 19.  Heading - links to the contents title, this shows that this article is the first out of that category from the contents page. Three colours have been used (white, yellow and red) and the same font as the masthead has been used to emphasise the magazine being branded. The same 3D effect has also been used, using the same font and effects on titles as the masthead is a code and convention of magazines.  Main image - takes up the whole first page and some of the second. It shows the famous band ‘ABBA’ when they were younger and at the height of their career as the audience is most likely going to recognise them like this rather than as they are now. The denotation of the background that it is a studio this connotes that they were at a photo shoot or shooting a music video at the time that this picture was taken. The band links to the genre and sub genre of the magazine as they are a classic band. It’s a long shot of the band to show them all and what they’re wearing.
  20. 20.  Mis-en-Scene - of the main image is that behind them there is a studio for either a photo shoot or the filming of video, this has been used to highlight how famous they are as they are in studios like this a lot. Also they are all wearing white which connotes that this was a staged photo. Also the girls are sitting but the men are standing so that the audience can see all of them easily. The clothes they're wearing may remind the audience of the 70s/80s when everyone dressed like that. Also they are obviously posed which connotes that they about this and that they’re happy for it to be a staged photo.  Puff - has been used in the top right corner of the second page. It advertises the magazine articles from this section of the contents page, there is a yellow line above the text and a red line below, this keeps with the colour scheme and makes it stand out against the rest. The text is white which stands out against the dark background. The colours link to the heading as the puff is advertising everything else in this category.
  21. 21.  Other image - shows one of the band members now and in a modern studio. It is located in the article box and shows contrast between how he used to look and how he looks now, he is also the representation of the entire band to show how they have aged and how times have changed because of modern technology.  Article heading - is in a serif font and is bold and black. It is located at the top of the article box and acts like a second heading for the page. It refers to the article as its about a previous show the band did, it is a common phrase that people say which means that the audience can find it easy to relate to.  Article Subheading – is in a different colour to any of the other writing to make it stand out, especially as its on a white background the red makes it stand out even more. It gives details about the article so the audience can decide whether they want to read it or not. It is located directly underneath the article heading to show that it is the subheading. It’s in a sans-serif font as a contrast to the article heading which is in a serif font.
  22. 22.  Article - is set into 2 columns and in between is a grab quote and information on the pictures. The article has small writing and starts with a the first letter of the first word much bigger than the rest, this is a code and convention of magazines as it makes it look more sophisticated and interesting. The article is detailed which connotes that whoever wrote it knew the correct information.  Grab quote – also acts as a puff as it is in a red rectangle which yellow and white writing. Yellow and white writing has been used to make it easier for the audience to differentiate between the quote and who said it. It is located directly in between the two columns of the article. It is a code and convention of magazines to use a quote as the audience will immediately be attracted to that and then the quote will interest them so that they want to read the article. A serif font has been used and the colours stick to the colour scheme.
  23. 23.  Information on images - is located directly between the columns of the article. It is in small bold writing to make it stand out against the rest and show that it’s not part of the article, even thought some lines have been added around it to reinforce this. Its a code and convention of magazines to add information on images used so the audience know who is in the picture.  Masthead – is located in the bottom right corner next to the page number, this has been used so that the audience get used to seeing the masthead and eventually it becomes branded. It is in small writing so that it doesn't stand out and distract the audience from the article.  Colour scheme - involves black, white, yellow and red. These colours stand out against the backgrounds used and are quite happy colours which would make the audience feel happy when they see the colours.
  24. 24.  Layout - has the main image and heading on page and overlapping onto the second page and the article on the second page, the article has been arranged in the rule of thirds which makes it look neater and more organised and thus making it nicer for the audience to look at. It has followed codes and conventions, for example the heading is at the top of the page and the subheading is below the heading.