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Personal branding (2017)

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Personal branding (2017)

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Personal branding (2017)

  1. 1. BRANDINGBRANDING PERSONAL BRANDINGPERSONAL BRANDING www.rogerclaessens.bewww.rogerclaessens.be1
  2. 2. VISUALVISUAL VERBALVERBAL ESSENCEESSENCE 2
  3. 3. 3
  4. 4. DIFFERENTIATIONDIFFERENTIATION
  5. 5. 5 PROFESSIONALISMPROFESSIONALISM
  6. 6. PROMISEPROMISE
  7. 7. 7
  8. 8. ……AND in thisAND in this case?case? 8 A BRAND EQUALSA BRAND EQUALS A PROMISEA PROMISE
  9. 9. ADVERTISINGADVERTISING
  10. 10. 10
  11. 11. 11
  12. 12. 12 LOGOLOGO
  13. 13. 13
  14. 14. 15
  15. 15. logan : Vorsprung durch Techniklogan : Vorsprung durch Technik
  16. 16. Everything considered, it is a matter of marketing in the classical sense of the term, but with different means and at digital speed. (R.Claessens)
  17. 17. 20
  18. 18. “ All great stories start with a white page ” Source: AUDI21 A STORYA STORY
  19. 19. 22
  20. 20. 24
  21. 21. What goals should be reached to become a great Brand? 25
  22. 22. 26 CORPORATE CULTURE =CORPORATE CULTURE = SHARED VALUES & GROUP BEHAVIOUR NORMS
  23. 23. A culture of motivation27
  24. 24. A culture of listening28
  25. 25. 29 A culture of empowerment
  26. 26. 30 MY VALUES & MES NORMS A culture of excellence
  27. 27. 31A culture of follow-up
  28. 28. 32 IS THIS YOUR CULTURE?
  29. 29. 33Loyalty beyond reason
  30. 30. 34
  31. 31. Imagine you like a product 35
  32. 32. Imagine you like an augmented product 36
  33. 33. 37 DO I HAVE WHAT IT TAKES?DO I HAVE WHAT IT TAKES?
  34. 34. A B 38
  35. 35. 39
  36. 36. This PC is the result of a way of thinking: Better Faster Cheaper Smaller Simpler Smarter 40
  37. 37. WHAT MOTIVATESWHAT MOTIVATES YOU?YOU? 41
  38. 38. DO YOU FEEL YOU THINKDO YOU FEEL YOU THINK EFFECTIVELY?EFFECTIVELY? 42
  39. 39. DO YOU KNOW WHATDO YOU KNOW WHAT YOU NEED TO KNOW?YOU NEED TO KNOW? 43
  40. 40. YOUYOU AS ANAS AN ENTREPRENEURENTREPRENEUR…… WHAT DOES ITWHAT DOES IT MEAN?MEAN? 44
  41. 41. 45
  42. 42. 46
  43. 43. 47
  44. 44. 48 BECOME A BRAND!BECOME A BRAND!
  45. 45. 49 TOOLS FORTOOLS FOR PERFORMANCEPERFORMANCE IMPROVEMENTIMPROVEMENT
  46. 46. 50 Self-efficacy program 1.Memorisation 2.Selling 3.Transactions 4.Information 5.Listening 6.Self-preservation 7.Working with a coach
  47. 47. 51 You can improve your memorisation!
  48. 48. UNE POSSIBILITE PRACTICALLY LIMITLESS CAPACITY 52
  49. 49. WHY DO WE FORGET?WHY DO WE FORGET? 53
  50. 50. Dont forget the structureDont forget the structure 54
  51. 51. Parent Parent Adult Adult Child Child Effective selling 55
  52. 52. 56 The 10 Guidelines
  53. 53. Listening 1. Stop talking 2. Relax 3. Put the speaker at easy 4. Remove distractions 5. Empathise 6. Be patient 7. Avoid prejudice 8. Listen to the tone 9. Listen to the ideas not just the words 10.Wait and watch for the non verbal communication signs 57 Source: www,skillsyouneed.com
  54. 54. 58
  55. 55. 59
  56. 56. 60 The complacency zone is aThe complacency zone is a dangerous place to be!dangerous place to be!
  57. 57. 61soft skills…in fact, core skillssoft skills…in fact, core skills
  58. 58. 62 Did you ever meet an entrepreneur who wanted to go bankrupt?
  59. 59. 63 SUCCESS
  60. 60. 64
  61. 61. 65
  62. 62. UNIQUE SELLING PROPOSITION? 66
  63. 63. 67
  64. 64. 68
  65. 65. 69
  66. 66. 70 VISIBILITY
  67. 67. 71
  68. 68. 72 Your branding &Your branding & communicationcommunication
  69. 69. 73
  70. 70. • http:// FragmentationFragmentation 74
  71. 71. 1 = 1,0001 = 1,000 75
  72. 72. 76
  73. 73. – 77
  74. 74. The significance of communication 78
  75. 75. 79 Reigan DerryReigan Derry
  76. 76. 80
  77. 77. AWARENESS ATTITUDES & USAGE 81
  78. 78. 82 What is your TOP OF THE MIND BRAND & WHY? The top of the mind brand has a DISTINCTDISTINCT COMPETITIVECOMPETITIVE ADVANTAGEADVANTAGE !
  79. 79. 83 Attitudes are the opinions associated with the brands, products, services…. The attitudes towards the brands can help determine the brands’ weaknesses and appealing factors.
  80. 80. Be aware of the mythsBe aware of the myths 84
  81. 81. 85 Join us on April 6, 2017Join us on April 6, 2017 THE LIKEABILITY FACTORTHE LIKEABILITY FACTOR
  82. 82. 86 AUTHENTICITY & EMPATHYAUTHENTICITY & EMPATHY
  83. 83. 87 Leave from here thinking that YOU are AWESOME
  84. 84. 88 Your personal slides on WWW.ROGERCLAESSENS.BE Good luck

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