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Personal branding (2017)
This document discusses personal branding and building a strong brand. It covers visual and verbal branding, differentiation, professionalism, branding equating to promises made, and the importance of logos and advertising. Building a great brand requires having a strong corporate culture with shared values and behavioral norms like motivation, listening, empowerment, and excellence. It also discusses the importance of self-efficacy, effective selling, listening skills, and avoiding complacency. Developing a unique selling proposition, visibility, communication, and awareness are keys to building a strong personal brand.
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Personal branding (2017)
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- 8. ……AND in thisANDin this case?case? 8 A BRAND EQUALSA BRAND EQUALS A PROMISEA PROMISE
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- 17. logan : Vorsprungdurch Techniklogan : Vorsprung durch Technik
- 18. Everything considered, itis a matter of marketing in the classical sense of the term, but with different means and at digital speed. (R.Claessens)
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- 21. “ All greatstories start with a white page ” Source: AUDI21 A STORYA STORY
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- 25. What goals should be reachedto become a great Brand? 25
- 26. 26 CORPORATE CULTURE =CORPORATECULTURE = SHARED VALUES & GROUP BEHAVIOUR NORMS
- 27. A culture ofmotivation27
- 28. A culture oflistening28
- 29. 29 A culture ofempowerment
- 30. 30 MY VALUES &MES NORMS A culture of excellence
- 31. 31A culture offollow-up
- 32. 32 IS THIS YOURCULTURE?
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- 35. Imagine you likea product 35
- 36. Imagine you likean augmented product 36
- 37. 37 DO I HAVEWHAT IT TAKES?DO I HAVE WHAT IT TAKES?
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- 40. This PC isthe result of a way of thinking: Better Faster Cheaper Smaller Simpler Smarter 40
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- 42. DO YOU FEELYOU THINKDO YOU FEEL YOU THINK EFFECTIVELY?EFFECTIVELY? 42
- 43. DO YOU KNOWWHATDO YOU KNOW WHAT YOU NEED TO KNOW?YOU NEED TO KNOW? 43
- 44. YOUYOU AS ANASAN ENTREPRENEURENTREPRENEUR…… WHAT DOES ITWHAT DOES IT MEAN?MEAN? 44
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- 48. 48 BECOME A BRAND!BECOMEA BRAND!
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- 53. WHY DO WEFORGET?WHY DO WE FORGET? 53
- 54. Dont forget thestructureDont forget the structure 54
- 55. Parent Parent Adult Adult ChildChild Effective selling 55
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- 57. Listening 1. Stop talking 2.Relax 3. Put the speaker at easy 4. Remove distractions 5. Empathise 6. Be patient 7. Avoid prejudice 8. Listen to the tone 9. Listen to the ideas not just the words 10.Wait and watch for the non verbal communication signs 57 Source: www,skillsyouneed.com
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- 60. 60 The complacency zoneis aThe complacency zone is a dangerous place to be!dangerous place to be!
- 61. 61soft skills…in fact,core skillssoft skills…in fact, core skills
- 62. 62 Did you ever meetan entrepreneur who wanted to go bankrupt?
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- 72. 72 Your branding &Yourbranding & communicationcommunication
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- 75. 1 = 1,0001= 1,000 75
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- 78. The significance ofcommunication 78
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- 82. 82 What is your TOPOF THE MIND BRAND & WHY? The top of the mind brand has a DISTINCTDISTINCT COMPETITIVECOMPETITIVE ADVANTAGEADVANTAGE !
- 83. 83 Attitudes are the opinionsassociated with the brands, products, services…. The attitudes towards the brands can help determine the brands’ weaknesses and appealing factors.
- 84. Be aware ofthe mythsBe aware of the myths 84
- 85. 85 Join us onApril 6, 2017Join us on April 6, 2017 THE LIKEABILITY FACTORTHE LIKEABILITY FACTOR
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- 87. 87 Leave from here thinkingthat YOU are AWESOME
- 88. 88 Your personal slideson WWW.ROGERCLAESSENS.BE Good luck