This document introduces Sotiris, a 20-year-old member of LCVP COMM. It provides some personal details about Sotiris, noting that he is random, confident, and sometimes stubborn or angry. It also lists some of Sotiris' interests like marketing, tennis, and technology. The document goes on to discuss branding, the brand experience of AIESEC, and effective promotion strategies.

1. Hellooo amazing
promoters!
Hope you’re proud to be COMM!

2. Who am I?
Sotiris, 20
LCVP COMM

3. Building relationships with people
leads to better long-term cooperation!
Dey Dos

4. A few things about me!
 I’m totally random!! (please get used to it)
 I’m (almost) never stressed
 I’m generally very confident
 Sometimes I can be really stubborn
 Sometimes (or a lot of times) I might seem angry but do NOT get
scared!
 I can’t hold a grudge! 
 I love Marketing, Tennis, Technology, designing stuff
 I use more English words than Greek ones! xD
 Rumors (Other people) say: I have many ideas, I’m very creative, I’m
sometimes rude

5. A few things about me!
07.03.2013
04-07.04.2013
21.10.2013

6. A few things about me!
16.11.2013

7. A few things about me!
08.03.2014

8. What about you?

10. What is a brand?

11. Brand is not simply a logo

12. Brand is not only a slogan or a vision

13. Brand is not only a product or a service

14. What is actually a brand?

15. A brand is the feeling
that somebody associates
with a specific product,
service or organization.

17. What’s the Coca Cola of cigarettes?
The Marlboro of vodka?
The Absolut of sport shoes?
The Nike of coffee shops?
The Starbucks of small city cars?
The Smart of beer?
The Heineken of computers?
The Apple of Youth Leadership Development?

18. The Brand Experience

19. The Brand Experience is a simple way to
understand how our target audiences
experience AIESEC.

21. Differentiator
Youth Driven (energy, passion, emotion, leading, youth)
Impactful (a kind of experience our stakeholders have when they
interact with AIESEC and the positive impact that it can have on
them or the society)
Experience ( individual experience of our stakeholders, leadership
opportunities, international exchange, global learning
environment)

22. Essence

23. as a
brand!

24. OGX GCDP
Market research

25. What AIESEC does?
 20% know AIESEC for both internship and team
experience
 9% or both internship, leadership development
and team experience
 35% for team experience
 60% for internship

29. Our Why:
Peace and Fulfillment of Humankind’s
potential  Bring change in Greece
Our How:
“We enable young people to develop themselves into the kind
of Leaders that bring change.”
Our What:

30. The must-have experience for every student
An intense, impactful experience abroad
An experience that can change your life
An experience that develops your leadership characteristics

32. SHOW THEM THE
IMPACT

33. Communicating
 Materials
 Info Days/Hours
 Booth
 Classrooms
 Announcements
 Social media posts
 Events
 University services
 There’s room for more

34. Communicating
Social Media Events
Classrooms
+
Stands
Strategically

35. Communicating

37. Say your own story-experience
through simple, understandable and
practical ways

38. is about people, and people
have stories to share!
Remember…

39. People who are looking for
a leadership experience!
People who like
taking advantage of
new opportunities!
People who want to
learn how to work in
teams!

40. Do not try to show interesting or special
Listen to the other people

42. 6+1 Steps of effective Promotion!

43. ListenBefore you talk
 What is the Perception about Explore?
 What about our competitors?
 What is the differentiator?
1

44. HAVE
A GOAL
You need to know where you want to go!
What are you trying to reach?
That’s the only way to achieve it!
2

45. Know
The Target
 Who is our audience?
 Define personas
 Acquire the needs (Do I cover some
needs?)
3

46. DefineThe CHANNELs
 What is the most
effective way to reach the
people we want?
 Where can I find them?
4

47. “You need to fish where
the fish are”
KeithWeed, CMO, Unilever

48. FIND
The RIGHT
MESSAGE
 How are we going to attract the people
we want?
 What is the most effective way to
reach them?
5

49. Create
ATTRACTIVE
CONTENT
6

50. 6 Keep It
Short Simple Sweet
Sexy Useful Relevant

51. 6

52. 6 It’s all about Relevance
60% of young graduates
are prepared to leave
Greece for a new job.
82% state that it is
important for them to find
a job that fits with their
academic studies
53% of them consider
internships as a highly effective
tool to get employed.

53. You can’t
jump anymore

54. Evaluate
Everything
+1
Strategy without evaluation
is just a road to failure!

55. Do you know what this is?

56. Push past “good”.
Good feels good.
It’s cozy.
But good doesn’t do
anything interesting.
Jaime Robinson, Executive Director, Pereira &
O’Dell

57. Traditional 3-step Mental Model of
Marketing

58. New Mental Model of Marketing

59. Push & Pull

60. Y o u
C A N
become
In this team
Most
Creative
People

61. Absorb everything
around you and live with
your eyes wide open.
Everything is relevant
to you at one point.
Justin Cooke, CEO, Innovate7
Pieces of advice! 1.

62. Be curious. And slightly
paranoid! (What
opportunity am I
missing?)
Rebecca Van Dyck, Head of Consumer
Marketing, Facebook
Pieces of advice! 2.

63. Challenge yourself out
of your comfort zone!
That’s where the magic
happens!
Pieces of advice! 3.