18. Everything considered, it is a matter of marketing in the
classical sense of the term, but with different means
and at digital speed. (R.Claessens)
57. Listening
1. Stop talking
2. Relax
3. Put the speaker at
easy
4. Remove distractions
5. Empathise
6. Be patient
7. Avoid prejudice
8. Listen to the tone
9. Listen to the ideas
not just the words
10.Wait and watch for
the non verbal
communication signs
57
Source:
www,skillsyouneed.com
82. 82
What is your
TOP OF THE MIND
BRAND & WHY?
The top of the mind
brand has a
DISTINCTDISTINCT
COMPETITIVECOMPETITIVE
ADVANTAGEADVANTAGE
!
83. 83
Attitudes are the
opinions associated with
the brands, products,
services….
The attitudes towards
the brands can help
determine the brands’
weaknesses and
appealing factors.