This document provides an overview of personal branding strategies and techniques. It discusses growing traffic and social media followers, finding influencers, creating content, using various social media platforms effectively, guest blogging, public speaking to generate sales, sales strategies like upselling and referrals, and building customer loyalty. The key messages are that personal branding is for more than just the rich and famous; it involves creating and distributing valuable content while copying others initially, and focusing on distribution over just content creation. Relationships with influencers and giving value to customers are also emphasized.
Aaron Kronis - Social Media for Retailers - Retail Camp April 9th, 2011Aaron Kronis
Aaron Kronis - Social Media for Retailers - Retail Camp April 9th, 2011, Burbank, CA - Woodbury College - Fashion.
SOURCES: There were some key points here that were first indicated by Josh Ochs social media training course in San Francisco, feb 2011. http://medialeaders.tv/ for more on that.
This event was put on by Wendy's Fashion Retail (i'm not sure the actual course title) students. A well run professional event with great speakers and interested atendees. Most people there were in the fashion industry.
Tumblr, is a bit like the new kid on the block – everyone wants to meet them, but no one is really sure what they will be like, how they will fit into their current environment, and whether they will want to get to know them better.
If you do nothing else this month, take some time to learn about Tumblr, because it truly is one of the easiest ways to make money online.
Blogging has quickly become one of the most effective ways to make money. That’s because there is so much flexibility within the concept of blogging. Tumblr changes the way we weblogs in that it is a microblogging site, which means your messages are shorter.
Bell Bajao Blog, Social Media Case StudySanjukta Basu
I recently prepared a social media case study on the web components of Breakthrough's multimedia campaign against domestic violence, Bell Bajao! This is a slide show of the study. A full text of the case study is available on India Social - http://www.indiasocial.in/case-studies/bellbajao/
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...Sanjukta Basu
This is my presentation delivered at the workshop ‘Creating High Impact and Digital Initiative in India’ organised by ITHAKA with support from the Ford Foundation and assistance from the American Institute of Indian Studies, held from 8th to 10th Dec in Pride Hotel, Bangalore.
I was invited to talk about social media and web strategy for non profits.
You can find more details about the workshop here - http://wp.me/p1xyZ-FA
Aaron Kronis - Social Media for Retailers - Retail Camp April 9th, 2011Aaron Kronis
Aaron Kronis - Social Media for Retailers - Retail Camp April 9th, 2011, Burbank, CA - Woodbury College - Fashion.
SOURCES: There were some key points here that were first indicated by Josh Ochs social media training course in San Francisco, feb 2011. http://medialeaders.tv/ for more on that.
This event was put on by Wendy's Fashion Retail (i'm not sure the actual course title) students. A well run professional event with great speakers and interested atendees. Most people there were in the fashion industry.
Tumblr, is a bit like the new kid on the block – everyone wants to meet them, but no one is really sure what they will be like, how they will fit into their current environment, and whether they will want to get to know them better.
If you do nothing else this month, take some time to learn about Tumblr, because it truly is one of the easiest ways to make money online.
Blogging has quickly become one of the most effective ways to make money. That’s because there is so much flexibility within the concept of blogging. Tumblr changes the way we weblogs in that it is a microblogging site, which means your messages are shorter.
Bell Bajao Blog, Social Media Case StudySanjukta Basu
I recently prepared a social media case study on the web components of Breakthrough's multimedia campaign against domestic violence, Bell Bajao! This is a slide show of the study. A full text of the case study is available on India Social - http://www.indiasocial.in/case-studies/bellbajao/
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...Sanjukta Basu
This is my presentation delivered at the workshop ‘Creating High Impact and Digital Initiative in India’ organised by ITHAKA with support from the Ford Foundation and assistance from the American Institute of Indian Studies, held from 8th to 10th Dec in Pride Hotel, Bangalore.
I was invited to talk about social media and web strategy for non profits.
You can find more details about the workshop here - http://wp.me/p1xyZ-FA
A social media walk through to help any new Twitter user get started. This will guide you from setting up a great profile to starting conversations with others to finding specific users to follow.
Twitter is a great place to find people who share interests with you, and build relationships. It is also a great place to listen to users to understand how they feel about certain topics. Whether you're a business or just looking to connecting with people, Twitter is a great place to do so. Twitter is a completely public platform so everything it open. Try not to feel weird joining in random people's tweets because it's typically ok. Join conversations that you are fluent in and understand.
This Facebook overview is being created to quell the hunger of Facebook-Phobics who are not sure about how to go about using this powerful social network. Its purpose is for use in a workshop environment to spawn dialog among participants new to social networking. Enjoy!
Don't Fear the Social: 3 ways to make your social media footprint work for you.Katie Richman
Your social footprint is now your resume. No matter your career path, these 3 simple steps shape your digital footprint. You ARE being googled. Take the reins.
Social Media Marketing for Actors - Dumbass Filmmakers!fatelink
We produced this packet for the actors of "Dumbass Filmmakers!" to help them navigate social media and build buzz for themselves and our show.
It includes advice on YouTube, Vimeo and Twitter, among other practical advice for getting the word out about your latest internet television project.
Integrity Networker Training – Pinterest For Business
This is a hangout that covers:
* What is Pinterest?
* Pinterest Fun Facts
* What To Pin
* How to Create a Buzz
You can connect with me on Pinterest here:
http://Pinterest.com/IntegrityNetwkr
Twitter for educational purposes -A tutorialMaggie Verster
A self teaching tutorial on twitter. I tried to bring out the essence of educational micro-blogging. The powerpoint can be downloaded as an interactive powerpoint at http://www.box.net/shared/qxf7cbssi7
Writers, how do you get the word out about your books, podcasts, ebooks on social media? It's hard enough to find time to write! Authors need social media to promote published work and work in progress. Think of your social media strategy for writers in 3 simple steps.
Your Guide to Personal Branding, A to ZBarry Feldman
What are the true benefits of personal branding? How is it done? This presentation presents a complete guide to personal branding, from A to Z. Learn the language of personal branding in this concise guide.
A social media walk through to help any new Twitter user get started. This will guide you from setting up a great profile to starting conversations with others to finding specific users to follow.
Twitter is a great place to find people who share interests with you, and build relationships. It is also a great place to listen to users to understand how they feel about certain topics. Whether you're a business or just looking to connecting with people, Twitter is a great place to do so. Twitter is a completely public platform so everything it open. Try not to feel weird joining in random people's tweets because it's typically ok. Join conversations that you are fluent in and understand.
This Facebook overview is being created to quell the hunger of Facebook-Phobics who are not sure about how to go about using this powerful social network. Its purpose is for use in a workshop environment to spawn dialog among participants new to social networking. Enjoy!
Don't Fear the Social: 3 ways to make your social media footprint work for you.Katie Richman
Your social footprint is now your resume. No matter your career path, these 3 simple steps shape your digital footprint. You ARE being googled. Take the reins.
Social Media Marketing for Actors - Dumbass Filmmakers!fatelink
We produced this packet for the actors of "Dumbass Filmmakers!" to help them navigate social media and build buzz for themselves and our show.
It includes advice on YouTube, Vimeo and Twitter, among other practical advice for getting the word out about your latest internet television project.
Integrity Networker Training – Pinterest For Business
This is a hangout that covers:
* What is Pinterest?
* Pinterest Fun Facts
* What To Pin
* How to Create a Buzz
You can connect with me on Pinterest here:
http://Pinterest.com/IntegrityNetwkr
Twitter for educational purposes -A tutorialMaggie Verster
A self teaching tutorial on twitter. I tried to bring out the essence of educational micro-blogging. The powerpoint can be downloaded as an interactive powerpoint at http://www.box.net/shared/qxf7cbssi7
Writers, how do you get the word out about your books, podcasts, ebooks on social media? It's hard enough to find time to write! Authors need social media to promote published work and work in progress. Think of your social media strategy for writers in 3 simple steps.
Your Guide to Personal Branding, A to ZBarry Feldman
What are the true benefits of personal branding? How is it done? This presentation presents a complete guide to personal branding, from A to Z. Learn the language of personal branding in this concise guide.
Il curriculum serviva a coloro che cercavano lavoro, ma oggi il lavoro non si cerca più: si crea. ''’Non serve spedire curricula’’ crea un sito web, piazzaci una bella foto, descrivi le tue competenze e fatti cercare! metodi e tecniche per esistere sul Web
Presentazione dell'I.P.E.R. Formula™ del Personal BrandingEnrico Bisetto
Presentazione dell'I.P.E.R. Formula™ del Personal Branding e del Quaderno degli Esercizi (scaricabile gratuitamente qui: http://www.sestyle.it/iper-formula-personal-branding-quaderno-esercizi/) per sperimentarla in prima persona, tenutasi il 3 luglio 2014 presso Headquarters Banca IFIS, Mestre Venezia.
Le Personal Branding pour les Développeurs (mais pas que...)Nicolas Martignole
Etre développeur, c'est être aussi un animal social, en relation avec des clients, des collègues et les recruteurs.
Comment gérer son image ?
Cours sur le personal branding pour les étudiants en Master de l'ECV Digital à Paris
Trouver des clients de coaching requiert de mettre en oeuvre des stratégies de marketing pour les coachs.
Ce pdf présente 9 grandes étapes pour développer votre clientèle de coaching.
Summary from Carmine Gallo's book The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success .... you can purchase the book from
http://www.amazon.com/Innovation-Secrets-Steve-Jobs-Breakthrough/dp/007174875X
The simple (not easy) recipe of mutual trust for teamsAntti Kirjavainen
Slides of my talk at Scan-Agile 2017.
We need safety and trust to grow an innovative, effective and resilient team. But how is that done in practice? In my talk I will describe this model of growing team’s safety and mutual trust with real life examples as well as theory. I will also describe common dysfunctions and antipatterns.
This session is for scrum masters, coaches, managers and team members who want to help their teams to improve in communication and teamwork, especially in working with individuals to help them grow and to interact with their team members in ways that enhances and not erodes safety and trust. And how to do that yourself too, as a leader.
Coi Minions alla scoperta dell'I.P.E.R. Formula del Personal BrandingEnrico Bisetto
Presentazione per il workshop "L'I.P.E.R. Formula del Personal Branding: scopri i pilastri per una presenza online di successo", tenuto a DIGITALmeet 2015.
Download: http://www.sestyle.it/materiali/
Semaine de la Curation / Paris - Slides - #SCMWdejscoopit_fr
- Semaine de la Curation / Paris -
Nous étions à Paris ce Mercredi 12 Mars 2014 pour la 2ème édition de la Semaine de la Curation.
Au programme :
1. Présentation La Curation en Entreprise par Marc Rougier, Président et Fondateur de Scoop.it - @MarcFuseki
- La curation de contenu, un des outils des veilleurs et des Community Managers
- La curation pour développer et démontrer un leadership naturel
- La curation pour gérer de façon optimale l'intelligence économique et la connaissance au sein de l'entreprise.
2. Cas d'usage avec les témoignages de :
- Marie-Christine Lanne, Directrice de la Communication et des Engagements Sociétaux, Generali France - @Mc_Lanne qui explique comment la curation est utilisée au sein de Generali pour gérer la Connaissance.
- Damien Douani, CEO de FaDa Social Agency - @damiendouani qui présente en détail le cas de Blue Kiwi qui cherche à développer son Thought Leadership sur les Réseaux Sociaux d'Entreprise grâce à la curation. Methode et résultats sont
Que révèle votre nom?
Quoi que vous fassiez, vous serez Googlé(e)! Depuis l’un des 3 milliards de téléphones intelligents et presque autant de tablettes, vos employeurs, fournisseurs, partenaires, amis, compétiteurs ou vendeurs en apprendront beaucoup sur vous. Vous-mêmes peut-être serez-vous surpris de vous voir en première page. À moins que ce ne soit pour la mauvaise raison ou qu’un homonyme prenne régulièrement votre place au bout des clics.
Brand Yourself !
Votre présence en ligne devient la norme. Vos traces intentionnelles ou non devraient parler le même langage que celui des membres de votre réseau. Écrits, voix et images bâtissent une présence, aiguisent une réputation, tissent des liens forts et des nœuds plus faibles avec le reste de la planète possiblement. Only 6 Degrees of separation!
L’identité numérique bien gérée devient alors un atout professionnel à l’ère du digital, des réseaux sociaux, du tout mobile et de l’interactivité continue. Et cela, certains CEO et de nombreux professionnels l’ont bien compris. Votre réputation professionnelle se gère comme une marque, au fil de l’hyper-connectivité. Votre identité numérique se confond avec votre marque personnelle. C’est votre nouvelle carte d’affaire interactive.
La marque personnelle est à la base des concepts de réputation, de notoriété et du Personal Learning Network (PLN). Elle a un effet multiplicateur de développement professionnel pour ceux qui l’investissent.
2 heures pour amener plus loin sa marque personnelle
Dans cet atelier, nous vous apprendrez à :
1. Faire un rapide bilan des talents qui composent votre marque personnelle (15 min)
2. Faire la lecture critique d’exemples connus de marques personnelles (30 min)
3. Comprendre votre conception de la marque personnelle en répondant à 8 questions dérangeantes (30 min)
4. Bâtir votre programme de marque personnelle (45 min)
o Quels sont vos objectifs?
o Quel sera votre plan de communication?
o Quels sont les messages clés de votre valeur de contribution?
o Quels outils et plateformes utiliser sans se fatiguer?
o Quelles sont les bonnes pratiques numériques ET sociales?
o Comment surveiller facilement sa réputation en buvant son café?
Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative.
The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics)
The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's
The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative
This session will end with a countdown!
5 Must Haves in your digital strategy
4 Things you should NEVER do
3 Tactics
2 Planning tips
1 Big idea
7 ways to get 1,000 facebook fans in 60 days. 7.30.15 webinarDavid Simons
These are the powerpoint slides from the "7 Ways to Get 1,000 Facebook Fans" Webinar with Facebook Marketing Expert David D. Simons. Click here to download the course at a special discount: https://www.udemy.com/1000-facebook-fans-in-60-days-without-paying-for-ads/?ccManual=&dtcode=MbkcV8G3od4m&couponCode=kingdombiz
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antono...Mary Agnes Antonopoulos
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antonopoulos - Master Slide Deck for Social Media strategic placement and content funnel creation from video to all social spaces.
Several years ago, a good friend of mine made the move to set up his own business. He asked me “What should I do to develop my social media profile?”
The Eight “Letters to a friend on Social Media" followed over the next few weeks and months. The basic guide to creating and nurturing a social media profile.
The themes were developed over many years of experience and at great expense. Here the letters are reproduced as a PDF. The eight letters pulled together in this short guide. Here are the first three!
1. Ten Things you must do now to set up your social media profile!
2. Fingerprints, footprints and photographs...laying a trail
3. Beacons, Cascades and R(0)s...how to improve the performance of your social media messaging...
7 Ways to get 1000 Facebook Fans Without Using AdsDavid Simons
This is a presentation on how to get Facebook Fans rapidly without paying for Facebook ads. Click here to get the course at a discount: https://www.udemy.com/1000-facebook-fans-in-60-days-without-paying-for-ads/?ccManual=&dtcode=MbkcV8G3od4m&couponCode=kingdombiz
Social media is changing how we communicate. Here, at RE/MAX Realty Advantage, part of our forward thinking philosophy is teaching agents how to harness the power of this tool and be able to have a complete marketing master plan that will drive their success. This presentation is just the tip of the iceburg, but its what all professional marketers need to know in order to get started!
Social Media 101: Get Connected, Get Focused and Get Noticed! Holly A. Fisher
Social media should be a part of your overall marketing strategy. For nonprofit organizations, it’s a way to connect with your supporters, find new volunteers and stay top of mind when it comes time for donors to strike a check. Understand the top social networks – Facebook, Twitter, Pinterest and Instagram – and how they can benefit your organization when used properly.
Social Media Tips for Facebook, Facebook Live, Twitter and LinkedIn (10.11.16)Felicia Lin
Here are the slides from my workshop about social media tips for business. In the presentation I shared:
1) Tips about Facebook, Facebook Live, Twitter and LinkedIn
2) Ideas for your social media strategy
3) Some of my favorite social media resources and experts
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
12. 65-date North American Tour
Salt Lake City, Utah | Victoria + Vancouver, Canada
Austin + Dallas + Houston + SXSW, Texas
Boston, Massachusetts | Denver + Boulder, Colorado
L.A. + San Francisco, California | Manhattan, NYC
Redmond + Seattle, Washington | Chicago, Michigan
22. The 10 rules of personal branding
1. No-one cares about you.
23. The 10 rules of personal branding
1. No-one cares about you.
2. People only care what you give to or can do for them
24. The 10 rules of personal branding
1. No-one cares about you.
2. People only care what you give to or can do for them
3. Be everywhere, but choose Text/Video/Photos (or all three)
29. The 10 rules of personal branding
1. No-one cares about you.
2. People only care what you give them
3. Be everywhere, but choose Text/Video/Photos (or all three)
4. Use influencers, but don’t rely on them
32. The 10 rules of personal branding
1. No-one cares about you.
2. People only care what you give them
3. Be everywhere, but choose Text/Video/Photos (or all three)
4. Use influencers, but don’t rely on them
5. Building your brand is 10% content, 90% distribution
33. The 10 rules of personal branding
1. No-one cares about you.
2. People only care what you give them
3. Be everywhere, but choose Text/Video/Photos (or all three)
4. Use influencers, but don’t rely on them
5. Building your brand is 10% content, 90% distribution
6. 1 in 5 good posts is all you need/people will remember
34. The 10 rules of personal branding
1. No-one cares about you.
2. People only care what you give them
3. Be everywhere, but choose Text/Video/Photos (or all three)
4. Use influencers, but don’t rely on them
5. Building your brand is 10% content, 90% distribution
6. 1 in 5 good posts is all you need/people will remember
7. Copy until you develop your own style
35. The 10 rules of personal branding
1. No-one cares about you.
2. People only care what you give them
3. Be everywhere, but choose Text/Video/Photos (or all three)
4. Use influencers, but don’t rely on them
5. Building your brand is 10% content, 90% distribution
6. 1 in 5 good posts is all you need/people will remember
7. Copy until you develop your own style
36. The 10 rules of personal branding
1. No-one cares about you.
2. People only care what you give them
3. Be everywhere, but choose Text/Video/Photos (or all three)
4. Use influencers, but don’t rely on them
5. Building your brand is 10% content, 90% distribution
6. 1 in 5 good posts is all you need/people will remember
7. Copy until you develop your own style
37. The 10 rules of personal branding
1. No-one cares about you.
2. People only care what you give them
3. Be everywhere, but choose Text/Video/Photos (or all three)
4. Use influencers, but don’t rely on them
5. Building your brand is 10% content, 90% distribution
6. 1 in 5 good posts is all you need/people will remember
7. Copy until you develop your own style
41. ESSENTIALS
1. Personal Facebook = Public Facebook
2. Twitter
3. LinkedIn
4. A place for content e.g.
Wordpress/Medium (text)
Instagram/Tumblr (pictures)
YouTube/Periscope/Meerkat (video)
42. Community Management Cheat Sheet
1.Use Buffer software
2.Block out 9pm-12pm every Sunday night
3.4x Money/Event Facebook posts/LinkedIn
posts a week every morning M-Th 10am, fun
posts 6pm every day
4.3 money tweets a day: 10am, 2pm, 6pm
Fun tweets 11am, 4pm, 7pm
5.Peripheral networks: Instagram, Pinterest etc
6.Write mailout
43. Social Media:
1. Get a following
2. Broadcast to them
3. Reap the benefits
4. Profit?!?!?!?
59. Make your posts public!
Add me on Facebook here: Vincent Dignan
60.
61.
62. ***How to do a successful Facebook post in 2016 (method)***
1. DON’T PUT AN EXTERNAL LINK - Facebook will block people from seeing it in their feeds. If you do
this and this only, you will increase your engagement and number of people who see it by 50%. Half the
reason @traffic and copy has grown so quickly and is glued into your feeds is we actively discourage
dropping links- most dead Facebook groups are repositories for people spamming links. UPDATE:
Facebook has finally started blocking people who spam the same links in multiple Facebook groups. Like I
always say, these methods don’t last forever- affiliates made millions doing this before it got shut down.
Someone even dared to spam a sunglasses link in the group a little while back (rude)
2. Include a PHOTO with every post - To avoid doing this is lazy- it stops people in their tracks when
they’re browsing their feed and gives you an extra shot at them reading it. Expert level: The picture ideally
must never have been uploaded to Facebook before (FB check .EXIF data on the photo, and rewards
original content for obvious reasons) My mentor Dan Meredith gets around this by posting a brand new
selfie for most of his posts
3. METHOD POSTS - People don’t care about your idea. They don’t even really care about giving you
advice to help you. They want things which are going to improve their lives and (in the business context)
put money in their pockets via traffic to their websites, etc. If you’re in the entertainment space, they want
entertainment. So if you can give value, groups and friends will like you.
63. 4. Posting time: A little over rated as a metric. Only really matters when you have a critical mass of
5,000+ following you (like in this group). KEY IS to post 3 times a day (again, hat tip to Dan
Meredith for finding this out), different people are online at different times. When I’m not busy with
Harambe, I post into this group at 8am (for UK earlybirds and L.A. insomniacs), 4pm (NYC coffee
break, UK getting ready to go home) and 8pm (L.A. is getting up, NYC getting bored, and UK
people browsing late-night)
5. Tell stories, with tangental mentions of your business/service. These have a short shelf life if
you’re talking to people who have never heard of you before- I think people are gonna get sick of
super long Facebook groups from coaches soon. For now, they work really well for engagement
6. Convert your written posts into video posts for Facebook and YouTube. Facebook Live gets
shown to the most people, so if you can do that, you should- Facebook sends notifications to all
your friends currently to let them know that you’re live.
***How to do a successful Facebook post in 2016 (method)***
64. ***How to do a successful Facebook post in 2016 (method)***
7. beware diminishing returns: Once you’ve told your core audience/group about a certain product you
have, after a few posts people will “tune out” so remember to innovate with add-ons or new ideas to
convert browsers to clicks/fans
8. If you have a small team (like I do with Secret Sauce Conference, my events company) get them to
like/share important posts within the first ten minutes of them going out to ensure they reach the most
people the quickest. Facebook shows your posts to a few people who follow you- If they
like/comment/share it shows to more, and so on
9. Don’t be too technical- You’ll alienate a lot of people
10. Use “pattern disrupts” - emojis, deliberate misspellings, slang (I love rn and af as shorthand and don’t
care if people don’t know what they mean), taboo subjects (never religion or politics though).
Bonus: Save your best posts for popular Facebook group “Traffic and copy”. They have a wholesome
community of friends who will like everything you post!
66. Your Facebook Group: Get 1,000
members in 1 hour
1) Create group, image, description, etc
2) Click "Add people to group" on top right
3) Press "a" key to bring up all of your friends who start with the letter a, click
them one by one, eventually after selecting 8 or so it will say it is full.
4) Then type "b" and click all of those, and so on, all the way through the alphabet
5) When you get to z, add a vowel to each letter, so firstly "ao", "bo", "co" etc
6) Repeat for a, e, i, and u after the first letter
7) This will cover 95% of you and your co-founders friends lists, and you're done
67. 1. Ideal User is critical
2. Reply and flood hashtags
3. Who says Instagram gets no clickthroughs?
Read: https://blog.gleam.io/foundr/
http://austenallred.com/user-
acquisition/book/chapter/instagram/
68. Who says Instagram gets no clickthroughs?
Create a quick, to-the- point bio (150 characters or less) followed by a direct
CTA that uses a memorable URL.
Use something like www.yourcompany.com/go or
www.yourcompany.com/startnow. The link should take users to a unique
page so you can track traffic you are generating on Instagram. This page
should offer them INSANE VALUE
Put your URL/emojis in your location!
69.
70.
71.
72. The best Twitter tool of all time
Search by gender, job title, location,
company/person - mad targeting
76. Twitter basics
1. Steal the good stuff, only RT compliments
2. Tweet the same (article) 5 times
3. Pictures most likely to be retweeted
4. Tweet lots: 50 - 100 tweets a day is fine
5. Tweepi gets you followers literally today
78. Snapchat, Periscope, WhatsApp
Periscope: Getting very important if your
company is your personal brand: Download this
Snapchat: Great for real-life event promotions
and flash sales/youth brands. ROI questionable
WhatsApp: If you can live with yourself
79.
80.
81.
82. Here comes a new challenger!
Meetedgar.com & Smarterqueue loop updates
83. CONTENT
1. We are all subject to base desires:
Get laid, get paid, lose weight
84. Guest posting 101
What to write:
5 ways our industry is broken/ needs to improve
How to do X, without Y, e.g. if divorce “How to improve your marriage without
speaking to your partner about it”
5 things I wish I knew about this industry before I started
10 ways our industry will develop in the next year
A full list of all the software our company uses to stay productive and efficient
88. Guest posting 101
2 ways to do it:
1)Pitch an editor (old fashioned way)
2)Contribute via webform (and pray)
89. Guest posting 101
Huffington Post:
1. Have an appealing story. ...
2. Find the appropriate section (and editor) to pitch to. ...
3. Pitch the editor. ...
4. Wait for a response. ...
5. Deliver the content according to the parameters set by the editor. ...
6. Get signed up for a Huffington Post blogger account.
90. Send in the final draft of your completed piece to
contributors@businessinsider.com
Pitch your story idea at pitches@inc.com
Become a regular columnist by submitting your
request to contributors@inc.com
Info here
editors@thenextweb.com
+ Ask me for 200 more
99. YOU HAVE NO IDEA WHAT THE F
YOU’RE DOING (and that’s fine)
100. 2. Don’t waste money on sales
channels you don’t understand
- Generally speaking, social
media & content can’t save
sales. SEO can, if you’re
really good
101. For most early stage companies/consultants, the
easiest way to get customers is public
speaking=sales
Method:
1. Scan Meetup, Eventbrite, and any other
relevant sites for your keyword, e.g. “startup”
“entrepreneur” i.e. find popular meetup groups
and ask to speak
2. Ditto co-working spaces/places
102. Paragraphs for public speaking
1. Email or message through Meetup/Eventbrite/web form:
“Hi, I’m a big fan of your meetup. I give a talk on “10 ways to improve X”
that I think your audience would love. Do you have any upcoming talks I
can give it at? I have a large network I can invite to the event as well. Let
me know, I’d love to be involved!
2. Email and tweet at them at the same time: “Hey just messaged you
about getting involved with your group. Let me know what you think,
thanks!
104. 5. Main sources of more customers:
1. Ask your friends
2. Upselling current customers
3. Ask for referrals
4. Capture data and pitch i.e. email marketing
5. Give, give, give: then receive + if little effort,
work for influential people for free/build your
network.
105. How to get m***********s to pay up
1. ALWAYS take first month in advance “We sell a service, you
wouldn’t pay for a flight afterwards”
2. Offer them a 2% discount if they pay within 48 hours- some
companies have policies meaning they HAVE to pay these
3. (If you work for someone else) “My boss is on my back…”
4. (If you run your own company) “I need you to pay so I can pay
my staff”
106. Make your customers love you, right this second
1. Write to all your current and potential customers right this second. Ask them how your
service is going, whether they’re ready to smash it this week, and if there’s anything
more you can do for them. The third part works great because most won’t ask you to do
more work (if that’s what you’re scared of) and it leads nicely to upsets
1. More generally, setup in your CRM to give an immediate, unexpected free gift and thank
you note for every sale. What happens immediately after the sale is critical in reducing
refund rates and starting the relationship well, which leads much easier to upsets. For
the Harambe Kickstarter, we gave (and still giving if you haven’t bought yet!) everyone a
content bundle of some of my most useful posts, including my guide to staying
productive and growth hacking cheat sheet.
2. Trigger an automated message or reminder for a manual email two weeks into the
month to check with them whether their expectations are being met. This is a great
chance to fix any early problems and reduce cancel rate
107. Make your customers love you, right this second
1. CARE ABOUT THEIR RESULTS AND ACT ACCORDINGLY. Just because you
can get the sale, doesn’t mean that’s good enough. I tell my coaching clients
they pay me for my attention only- IF they don’t do the homework they set
themselves they forfeit the right to speak to me until they complete their tasks
(I learnt this through doing a lot of coaching in 2015 as Mr. Nice Guy but found
many clients weren’t progressing as fast as I hoped). I had a coach who called
me up out of the blue and told me he was cancelling our contract as it wasn’t
working, causing me major alarm (bear in mind I was paying him!) a great
exercise in client control
1. Understand clients vision, personal life, fears and hopes. They can cancel at
any second and go to another service provider who (let’s be honest) provides
basically the same service, you need to go deeper than technical aspects and
mechanical going through the motions to build relationships that last years.
115. Email is 40x as effective as Facebook
and Twitter combined
(Source: McKinsey, 2015)
Send people to Customized landing pages,
increases conversion rate by 25%+
45% of all e-mails are opened on mobile
-email automation
119. I’m looking to meet:
- Interesting startups/founders who have
product/market fit (typically, seed investment
too) & looking to grow their users
- Anyone who can help me book more
talks/conferences
- Media/P.R.
- People who want to learn my secrets :)
120. OUT ON INDIEGOGO NOW!
Secret Sauce: A step-by-step guide to growth
hacking
Everything you’ve seen tonight, in a lot more
detail. “No brainer” package is key
http://bit.ly/INDIEGO