2. IDENTITY
The youngest child of three, “Riley James” McManus grew up in
Lake Charles, LA growing up around Lousiana sports teams which
shaped his love of college and professional sports. He is the host
of the If Anyone Cares and Over The Line podcasts. He has
worked in the industry since January 2017 and currently attends
Full Sail University pursing a Bachelor's degree in Sportscasting
and will graduate in 2021 after graduating from Sam Houston High
School in May of 2018. Since he started his work in soccer, he is
the youngest media credentialed member in Major League Soccer
history while covering Atlanta United v. Orlando City on July 29,
2017 at 16 years of age. Riley also has accomplished the feat of
being the youngest executive producer in All In Sports Talk's
history at 17 years old. He has succeeded in completing courses
like "Intro to Sportscasting" and "New Media Tools" during his time
at Full Sail. He plans to work for a company like FOX Sports or
ESPN covering a plethora of sports including a continuation of
soccer content.
3. Profession:
Content Creator
Potential Job Titles:
• Sports Reporter
• Social Media
Manager
• Commentator
Entertainer Archetype -
humorous, light-hearted, but
delivering the darker news in the
serious situations. Trying to bring
people together through soccer and
other sports one game at a time.
4. TARGET AUDIENCE
• DEMOGRAPHICS: 58% Male,
25-35 years old, Predominately
White, College Educated, Mostly
located in large cities in America
like New York, Los Angeles,
Chicago, and Houston.
• PSYCHOGRAPHICS: Enjoys
sports and soccer, spends free
time with family, traveling, and
attending sporting events of other
sports they don’t have to cover.
Pretty diverse political opinions.
5. GOALS
Short Term
2021 (Immediately
after graduation):
• To get on with a
local sports team
as one of their play
by play
broadcaster in the
local market.
• Connect with
industry leaders
and use LinkedIn
as a tool to push
out my
broadcasts.
Mid Term
2026
Use my gained notability
to earn a spot on FOX’s
2026 World Cup team
as a reporter/
commentator following
the tournament here in
the US/Mexico/Canada
To use that opportunity
to gain big time
experience and prove
that I eventually deserve
a full time position in the
field working for the big
networks.
Long Term
2041
• To be working
with one of the
major networks
bringing multiple
sports into the
homes of people
all across the
world.
• Work with
smaller markets
and create a
service that
brings soccer to
everyone.
7. – Riley James
“I want to bring sports to the homes of people all
over the world to provide the entertainment they
want and the teams they love. Everyone loves
something and I want to bring a little love to
everyone watches or listens to me.”
Promise
8. Credentials
Work Experience:
• Currently in my third year of working for a podcast and reporting covering soccer all
over the United States.
• Hosted two podcasts over the last 2 years with growing ratings.
• Titles held: Executive Producer, Head Editor, On-Air personality, and Guest Booker
Awards:
• Youngest credentialed media member in Major League Soccer.
• International syndicated radio host at 17 years old for a soccer podcast entitled MLS Aces.
• Youngest executive producer at All In Sports Talk (internationally syndicated radio platform).
Education:
Graduated Sam Houston High School in Lake Charles, LA in 2018.
Currently attending Full Sail University online and will graduate in 2021 with a Bachelor’s
Degree in Sportscasting.
9. COMPETITION
Industry Experience:
• Does not include work
experience on profile;
assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• None listed on LinkedIn.
Skills and Proficiencies:
• Public Speaking -
• Social Media
• Leadership
Overall Online Presence:
• Less than 10 connections, banner image not yet
customized, semiprofessional headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 3 years experience as a
reporter for a radio network
out of Dallas, TX.
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Executive Producer of two podcasts, multiple
leadership roles
Skills and Proficiencies:
• Social Media
• Podcasting
• Public Speaking
Overall Online Presence:
• 125+ connections, professional headshot, detailed
summaries throughout profile with two content pieces,
no articles published, active on personal social media
accounts, URL not yet customized
• Grade: Below Average, 35 out of 100
Zachary Lasko Riley James
10. COMPETITION
Industry Experience:
• 5 years as a radio
personality, 3 months as a
Content Producer for beIN
Sports USA
Education:
• Graduated from Sacred Heart University in 2019 with a
Communications, B.S.
Leadership Experience:
• Co-hosted a podcast for 5 years.
• Internship at NPR
Skills and Proficiencies:
• Journalism - 13 endorsements
• Blogging - 11 endorsements
• Online Journalism - 11 endorsements
Overall Online Presence:
• More than 500 connections, banner image customized,
professional headshot, details throughout profile,
articles published, active on social media, URL not yet
customized
• Grade: Good, 71 out of 100
Industry Experience:
• 3 years experience as a
reporter for a radio network
out of Dallas, TX.
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Executive Producer of two podcasts, multiple
leadership roles
Skills and Proficiencies:
• Social Media
• Podcasting
• Public Speaking
Overall Online Presence:
• 125+ connections, professional headshot, detailed
summaries throughout profile with two content pieces,
no articles published, active on personal social media
accounts, URL not yet customized
• Grade: Below Average, 35 out of 100
Riley JamesRoberto Rojas
11. “Bring sports to the masses with
a splash of Hollywood style and
a lot of Louisiana charm. Two
types of LA create a boy from
the South named Hollywood.”
BRAND POSITION
Riley “Hollywood” James
Riley was given the nickname
Hollywood due to the fact he
wore suits as a journalist among
his fellow reporters.
12. NETWORKING &
MARKETING
• 2019 NSMA Awards Weekend
June 22-24 in Salem, NC.
• 2019 MLS All-Star Game
July 29-31 in Orlando, FL
Industry EventsDigital Marketing
Primary Content: Podcasts entailed “If
Anyone Cares” (2 episodes a month) and
“Over The Line” (weekly episode).
Primary Tools: Instagram and Twitter to
promote the podcast through 15 second
Instagram stories and tweets with links to
the shows. Shows on Apple, Google Play,
and Spotify.
Website: Full Sail digital portfolio site to
showcase school work; use blog to
showcase podcast marketing knowledge
and embed podcast episodes
13. PROFESSIONAL
DEVELOPMENT
Formal Education
• • Complete Sportscasting B.S. by expected
graduation date in 2021
Technical Skills
• Setup free HubSpotCRM; complete all CRM
courses through HubSpot Academy, Dec. 2019
• SEO Foundations - lynda.com, May 2019
• Word Press 5 Essential Training - Lynda.com,
May 2019
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
• Business Writing Principles - Lynda.com, Oct.
2019
• Impromptu Speaking - lynda.com, Nov.2019
Mentor
• • Seeking senior-level marketing pro with at least
25 yrs of experience in broadcast industry; moral
14. Riley James
Soccer in America is growing, the
“American Sport of the Future
since 1972” is finally making
serious strides. My experiences
prove that I am qualified to tell
stories of American soccer icons to
give a better idea of the strides that
have been taken to be an
inspiration to people who are
younger than me to bring this sport
to it’s full potential in this country.
15. References
• Demographics Partitions. (2017). Demographics of Sports Fans in U.S.Retrieved April 18, 2019 from http://
demographicpartitions.org/demographics-of-sports-fans-u-s/
• COXMedia Group LinkedIn page. (2019). On Air Talent. Retrieved April 18, 2019 from https://www.linkedin.com/jobs/
search/?
currentJobId=1189437028&keywords=on%20air%20personality%20broadcasting&location=United%20States&locationId=
us%3A0
• Lasko, Z. (2019). Zachary Lasko. LinkedIn Profile. Retrieved April 19, 2019, from https://www.linkedin.com
• James, R. (2019). Riley James. LinkedIn Profile. Retrieved April 19, 2019, from https://www.linkedin.com
• Rojas, R. (2019). Roberto Rojas. LinkedIn Profile. Retrieved April 19, 2019, from https://www.linkedin.com
• ONETOnLine.org. (2019). Summary Report for: 15-1199.10 - Search Marketing Strategists. Retrieved April 20, 2019, from
https://www.onetonline.org/link/summary/15-1199.10
• FOX Sports. (2019). FOX Sports Company Page on Glassdoor. Retrieved April 20, 2019, from https://www.glassdoor.com/
Overview
• FOX Sports Career Site. (2019). Content Creator - Job Description. Retrieved April 20, 2019, from https://
www.teamworkonline.com
