Keynote presentation I completed for my Project & Portfolio 1 course at Full Sail University on 02/23/20

1. PERSONAL BRAND EXPLORATION
Adrian Perez
Project & Portfolio I: Week 3
February 23, 2020

2. Adrian Perez was born and raised in the beautiful
city of Monterrey, in the northeast of Mexico with
his parents and 3 siblings, which shaped his relaxed
character and honest principles. He’s been
passionate in sports his entire life and after
finishing High School in his hometown, Adrian
decided to follow his passion and enrolled in the
Sports Marketing & Media program at Full Sail
University where he’s focused on developing
marketing and managing skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Marketing Coordinator
•Brand Manager
•Business Development Manager
Guy Next Door Archetype - Creating
real connections using a friendly and
honest voice to make the audience
feel understood and included in order
to form a bond between them and the
team.
Marketing for Major Sports Team

4. • DEMOGRAPHICS: 60% Male,
35-45 years old, Predominately
White, College Educated, Located all
around North America.
• PSYCHOGRAPHICS: Enjoys outdoor
activities, spends time helping the
community, regularly attends
church, social media knowledge.
• IDEAL AUDIENCE MEMBERS:
Dana Korr, Brand Alliances Manager
(MLS),Nick Salerno, Brand Alliance
Manager (MLS), Mekale Jackson,
Senior Social Manager (MLS)
Recruiters & Hiring Managers at MLS, NBA, and NFL
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
•Land an entry-level marketing position at MLS and
connect with 100 people on LinkedIn by December 31,
2021.
Mid Term: (2028)
•Lead a successful digital marketing campaign aimed at
expanding MLS attendance and rating by December 31,
2028.
Long Term: (2035)
•Establish my life back in my hometown and build soccer
fields that provides people a space to have fun and do
exercise by December 31, 2035.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Sports Marketing 60%
Storytelling 40%
Time Management 70%
Critical Thinking 70%
SOFTHARD
CRM Software 10%
Database Management 20%
Active Learning 40%
Social Perceptiveness 40%
SOFTHARD

7. I help major sports teams increase game-day
attendance by entertaining and connecting
sports fans through digital media storytelling.
PROMISE

8. CREDENTIALS
Volunteer Experience:
• NFL Pro-Bowl 2020 Teammate
Education:
• Universidad de Monterrey High School
Awards:
• 4th place National Soccer Championship

9. COMPETITION
Jessica Jayson
Industry Experience:
• SAP
• NFL
Education:
• Communication and Media Bachelor in San Jose State
University.
Leadership Experience:
• SAP lead for 49ers Foundation.
• Mentor Silicon Valley Urban Debate League
Skills and Proficiencies:
• Leadership
• Social Media
• Microsoft Office
Adrian Perez
Overall Online Presence:
• 500+ connections, no headshot, lack of details throughout
profile, lot of information,URL customized
• Grade: 65 out of 100
Industry Experience:
• Roller Studio
• NFL
Education:
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
Leadership Experience:
• NFL Pro-Bowl Teammate
Skills and Proficiencies:
• Sports Marketing
• Storytelling
• Critical Thinking
Overall Online Presence:
• No connections, amateur headshot, no detailed summaries
throughout profile, no articles published, URL customized.
• Grade: Poor, 30 out of 100

10. COMPETITION
Silvio Souza Junior
Industry Experience:
• 2015-present
Education:
• Bachelor in Journalism in ESPM Escola Superior de
Propaganda e Marketing.
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
Noteworthy Experience:
• 4 years in photo journalism
• 6 months in marketing strategies for TV8 Brazil
• 5 months in audiovisual program
Skills and Proficiencies:
• Journalism
• Marketing
• Creativity
Adrian Perez
Overall Online Presence:
• 39 connections, normal headshot, notable volunteer work,
URL not yet customized to perfection.
• Grade: Good, 75 out of 100
Industry Experience:
• Roller Studio
• NFL
Education:
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
Leadership Experience:
• NFL Pro-Bowl Teammate
Skills and Proficiencies:
• Sports Marketing
• Storytelling
• Critical Thinking
Overall Online Presence:
• No connections, amateur headshot, no detailed summaries
throughout profile, no articles published, URL customized.
• Grade: Poor, 30 out of 100

11. BRAND POSITION
Passion and commitment in sports by telling
stories to connect people that share feelings.
ADRIAN PEREZ

12. NETWORKING &
MARKETING
Industry Events & Organizations
• WWE NXT
‣ Full Sail University
• Orlando City Soccer
‣ Fan Ambassador 2021 season
• Student Event crew
‣ Full Sail University
Marketing
• Primary Content: Posting interesting articles and news about
marketing and media in the sports industry.
• Primary Tools: Twitter - opinions about the articles I’m posting;
LinkedIn - network with industry pros and publish monthly
articles.
• Website: Full Sail digital portfolio site to showcase school and
personal work; use blog to show the articles.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs of
experience in sports industry. Jan. 2022
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2021
Technical Skills
• Digital Marketing Tools- Marketing Tools-
INLearning.com,May. 2021
• Marketing Foundations -INLearning.com, May 2021
• Logo Design Techniques- INlearning.com, May 2021
Soft Skills
• Decision-Making Strategies - InLearning.com, May. 2021
• Learning Minitab - InLearning.com, May. 2021
• Strategic Thinking - InLearning.com, May. 2021

14. Adrian Perez
You know how the most famous sport in the
world soccer is growing a lot in USA? Well, what I do is
create personal brand stories that entertain and connect soccer fans with
the team to increase attendance on the games and followers and interactions in
social media. In fact, in my short time at Full Sail I’ve done a personal brand story
for sports brand in projects for school.
“

15. REFERENCES
Jackson, M. (2020). Mekale Jackson LinkedIn Profile. Retrieved February 23,
2020, from: https://www.linkedin.com/in/mekale/
Korr,D. (2020). Dana Korr LinkedIN Profile. Retrieved February 23, 2020, from:
https://www.linkedin.com/in/dana-korr-a8767253/
Salerno, N. (2020). Nick Salerno LinkedIn Profile. Retrieved February 23, 2020,
from: https://www.linkedin.com/in/nick-salerno-764b7558/
ONETOnLine.org. (2020). Summary Report for: 11-2021.00 - Marketing
Managers. (n.d.). Retrieved February 23, 2020, from https://
www.onetonline.org/link/summary/11-2021.00
MLS. (2020). Major League Soccer Company Page on LinkedIn. Retrieved
February 23, 2020 from: https://www.linkedin.com/company/major-league-
soccer/
Souza, S. (2020). Silvio Souza Junior LinkedIn Profile. Retrieved February 23,
2020, from: https://www.linkedin.com/in/silvio-souza-junior-930a22ba/
Jayson, J. (2020). Jessica Jayson LinkedIn Profile. Retrieved February 23, 2020,
from: https://www.linkedin.com/in/jessicamjayson/