Richard Borden 2016 Resume

1. RICHARD S. BORDEN
303 Grove Court
Cranberry Twp., PA 16066
724-452-4812
bordens@zoominternet.net
www.linkedin.com/in/richardborden
CAREER PROFILE
Creative, resourceful and innovative Marketing Communications, Corporate Communications,
Community and Media Relations professional, specializing in designing, managing and executing
award-winning programs and campaigns. Expressive communicator, coach and digital media expert.
CORE COMPETENCIES
• Innovative and experienced developer of communications programs that engage audiences,
increase collaboration, retention and build company and brand loyalty.
• Creative thinker with practical solutions producing efficient programs that are within-or-below
budget and deliver increased revenue or cost savings.
• Hands-on content development professional, including the development of social intranets,
internet websites, social media, email campaigns, and web-based tools.
• Focused achiever who excels in multi-tasking and deadline-oriented environments.
• Ability to think globally, act locally – experience in communications and community outreach
programs on local to global levels with a passion for community involvement.
• Versatile writer with experience developing key messages and integrating them into internal
communications programs.
• A motivational and mentoring leader with a style that encourages participation and strengthens
skills of team members.
PROFESSIONAL EXPERIENCE
BORDEN COMMUNICATIONS CONSULTING, Pittsburgh, PA
2014 - Present
President/Founder
Digital communications and media relations consulting for Pittsburgh-based organizations.
• Lead consultant for Modern Transportation, Accipiter Systems and Pitt Athletics.
• Content architect, social media director and webmaster for Modern Transportation and Accipiter
Systems web and social sites.
• Senior media relations consultant to the Pitt Football program.
AMERICAN EAGLE OUTFITTERS, INC., Pittsburgh, PA
2004 - 2014
Director, Internal Communications
Responsible for creating and executing the Company's corporate, stores and distribution center
communications programs across multiple brands.
• Key leader of the global retailer’s global employee communications programs and strategies.
• Project leader and webmaster for complete re-design of the company's Intranet from traditional
web technology to a SharePoint platform increasing productivity, collaboration and engagement.
• Content architect and webmaster for AEO’s talent web site – LiveYourLifeLoveYourJob.com
• Led effort to brand internal communications, creating AE Life as the cross-functional employee
communications brand, for intranet, employee e-zine [newsletter] and all employee events.

2. • Directly responsible as content developer for all AE Foundation communications worldwide.
Richard S. Borden – Page 2
UNIVERSITY OF PITTSBURGH ATHLETICS, Pittsburgh, PA
2002 - 2015
Consultant, Media Relations
Provide Media Relations Consulting/Directing to the Athletics program.
• Direct interface and media relations professional in fast-paced 'game day' environment in the
press and media booth at the University of Pittsburgh games for 14 consecutive seasons.
• Responsible for post-game interview quotes for Pitt’s Head Football Coach, including writing and
editing post-game quotes and assisting the attending media.
MARCONI / FORE SYSTEMS, Warrendale, PA
1995 - 2002
Senior Manager, Public Relations & Corporate Communications / Director, Public Affairs
Designed and directed global, regional and local multi-faceted corporate communications programs
contributing to the high growth years of the Pittsburgh region's original tech pioneer in networking.
• Designed, developed and managed corporate communications marketing plans including public
relations/public affairs, employee communications and government relations programs.
• Personally created and managed the company's Government Relations program.
• Represented corporate communications in strategic meetings with executive officers for key
activities including employee events, integrated communications with investor relations, collateral
development (including external website and Intranet content.)
• Lead communications driver for HR communications and employee engagement in non-
profit/charity campaign initiatives.
• Served as lead liaison and event planner for U.S. Presidential tour of the facility and national
media press conference, September 2000.
Additional relevant positions of responsibility included: Consultant Communications Manager and Analyst
Relations Manager.
PROFESSIONAL RECOGNITION AND EDUCATION
Bachelors of Arts Degree, Journalism - California State University, Northridge, Cum Laude Graduate.
Lean Six Sigma Certified – White Belt (2014).
Venture Into Entrepreneurship (VIE) Course Graduate, Duquesne University (2015).
Certified Accomplished Toastmaster and past Club President.
COMMUNITY INVOLVEMENT AND VOLUNTEER PROGRAMS
Volunteer Board Member & Donor, Jr. Achievement of Western Pennsylvania
Volunteer & Donor, Light of Life Mission, Pittsburgh, PA
Certified Emergency Rescue Volunteer, American Red Cross