Resume for Lisa Baergen, Marketing Communications Specialist

1. lisa
baergen,
APR
Tel: +1 604 289 4919
Cell: +1 778 240 2444
lisabaergen@StepAheadPR.com
www.linkedin.com/in/lisabaergen
Dynamic marketing/communications professional with 10+ years’ experience
Proven ability to maintain a professional manner under tight deadlines
Adept at developing successful and innovative strategies
Ability to form and nurture collaborative and cooperative relationships
Self-starter with the ability to juggle multiple simultaneous projects
Motivated hands-on leader with a collaborative working style
Extensive expertise in strategic public and media relations
Published in a book of award-winning PR campaigns
Design and Layout by Lisa Baergen
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2. about
Lisa knows the public and she knows how to relate to it. Her 10+ years’ 10+ YEARS EXPERIENCE
experience in private, public and not-for-profit sectors, combined with a
business acumen make her an ideal leader and a major contributor to PR, public relations
marketing and communication teams. Her passions include launching and
supporting creative programs and using her promotional prowess to deliver. communications
A results-oriented accredited practitioner, Lisa thrives on telling stories that are brand management
the greatest thing you’ve never heard of but need to know. What brings her joy
is creating a solid plan, incorporating the details that make it extraordinary, and online marketing
executing it to exceed expectations. Lisa has a proven track record for setting
strategy, developing and implementing solid communications programs that project management
align with broader company and brand goals, and delivering results.
evaluation
Lisa managed marketing communications and events in North America for
UNIT4 Agresso, a high-growth high tech company. After relocation, she joined government relations
a global engineering firm amidst a period of major change. Lisa has the ability
to build successful teams and foster relationships among all levels in an marketing
organization. Her mentoring and supervisory skills have won national awards.
media relations
Prior to UNIT4, Lisa managed public relations and media relations at an award-
winning PR and advertising agency, successfully implementing numerous strategic communications
creative and strategic PR campaigns for an array of clients. She consistently
generated “buzz” through non-traditional and traditional media and philanthropy
first-of-its-kind creative partnerships, programs, and events.
fundraising
Her love for the cause then propelled Lisa to join the BC Lions Society managing
their PR, events and media relations. Notably, Lisa spearheaded the successful member relations
Orca’s in the City program and the inaugural Drop Zone event resulting in
hundreds of thousands of dollars in positive media coverage, brand web management
awareness, and much needed funds for children with disabilities.
social media
Lisa has served on numerous Boards and committees, and is presently the chair of
the high profile national CPRS professional development conference. SEO
Lisa’s direct, articulate style cuts through the noise to hit the bulls-eye of a layout and design
target audience. Her ability to understand how to communicate with varied
target audiences allows her to add value to the success of any campaign. crisis management
Her time management skills allow her to be a perfectionist and free her up to strategy and planning
create award-winning parade floats, rappel down buildings for a cause, or turn a
spark of an idea into a blaze of media excitement. viral marketing
Add to this her ideas and her ability to multitask numerous programs and desktop publishing
events simultaneously and you’ve got one savvy PR specialist.
customer relations
02

3. Ausenco | Communications Specialist,
experience
UNIT4 Agresso | Marketing Communications
North America Manager, North America
• Managed roll-out of targeted communications • Supported sales teams to ensure impact while
through a range of channels to ensure ease of building brand awareness across North America
access, clarity, consistency and policy adherence
• Executed and managed web, microsite, SEO and
• Collaborated globally at all levels to support cross- new media programs
departmental initiatives in North America
• Tracked and managed marketing budget
• Enhanced staff morale through philanthropic and
community activities, socials and award programs • Produced PR materials, direct mail and collateral
with compelling and measurable calls-to-action
• Wrote, edited, and designed presentations,
brochures, articles, web copy and briefings • Executed and managed rebrand with global team
• Managed migration of disparate intranet platforms • Led and managed PR agency earning hundreds of
onto one global SharePoint intranet site thousands of dollars annually in media equivalency
• Maintained intranet site (design, training, content • Managed external PR, SEO and advertising agencies
and technical functions) to ensure it is useful, up-to-
date and consistent with brand and style guidelines • Supported analyst relations (interviews, launches
and online presentations)
• Managed media training for key subject experts
• Planned and managed all internal and external
• Reviewed, educated and championed brand events. Efforts resulting in an annual increase in at-
tendance, revenues and consistently under budget
• Advised internal marketing teams (messaging,
design, collateral, case studies and trade shows) • Developed, launched and managed website overhaul
• Developed and managed regional and business • Monitored, researched, compiled and tracked
lines communications plans relevant issues uncovering opportunities
Website redesign and rebrand 2010 Viral marketing campaign 2009
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4. LIONS SOCIETY | MEDIA & EVENTS MANAGER ARTEMIS PR & DESIGN | SR. PR & MEDIA SPECIALIST
Managed events, public relations, media Effectively managed public relations, communications,
relations campaigns and programs and media relations campaigns for clients
Launched inaugural Drop Zone event earning Researched, analyzed and advised clients on trends,
$185K in media equivalency potential issues and strategic opportunities
Established reciprocal working relationships with Wrote and proofed ad copy, collateral and web copy
sponsors, donors and potential partners
Successfully pitched story ideas, fact sheets and
Managed and maintained reciprocal relationships bylined articles to journalists and liaised with regional
with key stakeholders, volunteers and partners and provincial media resulting in positive placement
Developed communications plans, media strategies Developed, implemented and evaluated short and
and event plans for current and new programs long-term communications strategies
Designed and developed marketing materials, Evaluated the effectiveness of campaigns and devel-
communications, ads, surveys and websites oped internal and external tactics to support plans
and programs
Developed story angles and media interviews
resulting in exceptional media placement Project managed a non-profit community event
bringing together senior level members of the
Acted as effective spokesperson for the Society community to raise over $500K for children with
disabilities. The event included media, design,
Provided logistical, administrative and operation- development, fundraising and event management
al support for all aspects of event management
Networked and volunteered with associations and press
Evaluated success (quantitative and qualitative) gallery to stay current with the pulse of the community
and developed strategies and approaches to
alter mid-campaign direction Creatively developed various communication tools
such as: Presentations, reports, speeches, info kits,
Chaired and managed several committees and videos, brochures, postcards, marketing collateral,
teams of volunteers feedback mechanisms and online chats
Orcas in the City Campaign - My efforts published Front page Victoria News - Lisa rappelling for media launch
in a book showcasing 45 award-winning PR to raise funds for kids with
campaigns disabilities 04

5. skills &
qualities
SOFTWARE & PROGRAMS SOFTWARE & PROGRAMS I have been known to be....
hard working
Adobe Creative Suite CS5.5 / CS3 Twitter dedicated
Acrobat X Pro CS5.5 Del.icio.us
Dreamweaver CS3 LinkedIn flexible
Photoshop CS5 Facebook
Illustrator CS3 Pinterest personable
PageMaker 7 Wikis
InDesign CS5.5 RSS passionate
MS FrontPage Reddit
MS Publisher Flickr influential
MS Sharepoint Enterprise 2010 Photobucket
YouTube collaborative
MS Office Suite Wikipedia
Advanced 2007 / 2010 self-motivated
Salesforce.com Newsvine team player
SuperOffice CRM WordPress
RegOnline Cision bottom-line focused
Active Conversion Vocus
Beanstream BurrellesLuce proactive
Various CMS Programs SMR layout and distribution
Basic HTML Google Analytics detail oriented
results-oriented
creative
energetic
driven
knowledgeable
competent
perfectionist
tactical manager
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6. volunteer
I believe that people find a CPRS (CANADIAN PUBLIC RELATIONS SOCIETY)
sense of meaning, DIRECTOR, TREASURER, CHAIR, NATIONAL CONFERENCE
purpose and fulfilment Victoria BC • 2007 - Current
from the work they do –
paid or unpaid. EASTER SEALS 24 HOUR RELAY
Volunteering offers us the EVENT MANAGER, CAMPER CONNECTIONS PROGRAM
opportunity to get more Victoria BC • 2007 - 2011
out of life while at the same
time making a positive VICTORIA PRESS CLUB
contribution to the needs DIRECTOR, GOVERNANCE, TREASURER & WEBMASTER
of others. Victoria BC • 2004 - 2007
UNITED WAY
FACILITATOR, VICTORIA LEADERSHIP DEVELOPMENT
With genuine passion for Victoria BC • 2004 - 2008 • Training and facilitation of public
the work you contribute, relations, communications and media relations to Chairs and
you are more easily able to Executives in the not-for-profit community.
convey the right message.
Tap into your natural CAMOSUN COLLEGE APPLIED COMMUNICATION PROGRAM (ACP)
passion and let it infuse ADVISOR, ADVISORY COMMITTEE
your daily work life. Victoria BC • 2006 - 2010 • Advisory Board for the ACP program.
WOMEN’S SEXUAL ASSAULT CENTRE
DIRECTOR
Victoria BC • 2000 - 2003
CANADIAN BREAST CANCER FOUNDATION RUN FOR THE CURE
MARKETING & SPONSORSHIP
Ottawa ON • 2004 - 2008 • Coordinated sponsorship for the Run for the
Cure raising over $500K. Developed sponsorship programs, marketing
and collateral bringing the professionalism to an entirely new level.
AIDS FOUNDATION
EVENT MANAGEMENT AND FUNDRAISING
Ottawa ON • 2002 • Planned, implemented and evaluated a fundraising
campaign to raise funds for kids with HIV AIDS. Contributed extensively
to the team resulting in numerous team awards.
OTTAWA RAPE CRISIS CENTRE
PUBLIC SPEAKER
Ottawa ON • Ad-hoc • Public speaking engagements to solicit
donors and stewardship while enhancing education and awareness for
the Ottawa Rape Crisis Centre.
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7. education APR (ACCREDITED PUBLIC RELATIONS) • 2005
The APR Prorgram is a national post-graduate certification program.
It establishes advanced capabilities in research, strategic planning,
implementation and evaluation of public relations and demonstrates
a commitment to excellence and ethical conduct.
I received the highest mark in Canada and work sample is published.
ALGONQUIN COLLEGE - DIPLOMA OF PUBLIC RELATIONS • 2002
Graduated with Honours
ALGONQUIN COLLEGE - DIPLOMA OF ACCOUNTING • 1999
Graduated with Honours
CARLETON UNIVERSITY - BACHELOR OF COMMERCE • 1997
Completed two years
testimonials
“I have found her to be a person whose integrity and professionalism is beyond reproach. Lisa was instrumental
in bringing to our marketing efforts, a level of professionalism that had been heretofore unheard of.”
“Lisa carefully and effectively addressed problems while maintaining the integrity and
esteem of those affected.”
“Lisa is always proposing imaginative solutions to our everyday problems.”
“Lisa has good leadership and team skills. She is extremely well organized, committed, energetic,
and creative. She has good instincts, a strong work ethic, and is adept at problem solving.”
“Not only was her dedication, commitment, and hard work obvious…. But Lisa’s active participation
within the committees went far and beyond the call of duty. Lisa is reliable, trustworthy, and extremely
dynamic and her level of enthusiasm during the whole campaign was, and still is, immeasurable.”
“Lisa is a can-do professional that puts 120% into everything she does. She is an exceptional team player
who’s PR, Web and Marketing skills have made her an indispensable member of our team. She sets
the bar high and contributes fully and creatively to each project she undertakes. As her manager I know
I can depend upon Lisa to contribute both strategically and sweat the small stuff.”
“Lisa is an excellent strategic thinker who always takes into account the big picture AND is able to
execute to the minutest detail. I would recommend Lisa to anyone looking for an extremely capable,
senior communications strategist. She is someone who gets the job done!”
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