1. professional summary
skills
work history
AMY R. HASTINGS
12940 Von Scheben Drive, Anchorage, AK 99516 | (H) 907.770.7090 | (C) 907.230.1275 | amyrhastings@aol.com
I am a strategic and high-performance senior communications and public relations professional. For over
15 years I have designed and implemented effective integrated campaigns, initiatives and programs, and
worked closely with executive leadership to help them communicate key issues to a wide group of
stakeholders, and advance their organizational objectives.
External Affairs: Public Relations, Media
Relations, Government Relations, Traditional
Media Campaign Development, Brand
Development and Management,
Integrated/New Media Campaign
Development, Social Media, Advocacy
Outreach, Issues Management, Crisis
Communications, Stakeholder Communications
and Engagement, Executive Counsel,
Communications Strategy Development and
Execution, Audience Segmentation/Profiling
Technical Skills: Writing/Editing, Research,
Analysis, Analytics Tracking/Reporting, Microsoft
Office, Presentation Development, Media
Platforms, Social Media, Digital Campaign
Development, Budget Management, Digital
Engagement, Adobe Creative Suite, WordPress,
CMS, HTML
Internal Affairs: Internal Communications,
Employee Engagement/Outreach, Team
Building, Cross Functional Project Lead, Written
and Verbal Communication, Project/Program
Management, Advocacy Alignment,
Educational Communications, Issues/Crisis
Communications, Corporate Engagement
Soft Skills: Team Player, Independent, Highly
Communicative, Relationship Building,
Networking, Cross Functional Strategy, Meyers
Briggs, Pacific Northwest Region Issues and
Affairs, National and International Issues and
Affairs, Executive Outreach/Counsel,
Collaborative, Optimistic, Motivated, Focused,
Superior Verbal and Written Communication Skills,
Calm Under Pressure, Composed, Analytical
Thinker, Exceptional Attention to Detail, Excellent
Interpersonal Skills
Jan 2013 - Mar 2016Marketing and Communications Manager
Bristol Bay Resource Solutions - Anchorage, AK
As a member of the senior management team, I provided strategic management of all public affairs,
brand development and management, business planning and marketing strategy for company and
subsidiary growth.
Provided counsel and support to parent company Bristol Bay Native Corporation, a $2 billion
international organization with diverse holdings in multiple industries.
Managed a team of communications professionals in offices across the United States; team included
writers, editors, web and multimedia developers, app developer, graphic designers, production
artists, project managers and coordinators and scheduling support staff.

2. Management of tracking systems and metrics reporting on brand, web/UI, social media, multimedia
and traditional and non-traditional KPIs. Development of appropriate metrics for measuring ROI and
ROO.
Public and external affairs consulting and support on high-profile state and national issues -- government
and media relations, and multi-audience, multi-channel advocacy campaigns regionally and
nationally.
Worked closely with corporate executive team to develop awareness programs and campaigns to
increase understanding of Alaska Native Cultures, subsistence rights and challenges facing indigenous
peoples.
Worked with partners in the science community to communicate complex data regarding fisheries,
critical habitat, potential impacts on subsistence gathering and economic issues that could arise as a
result of developing the proposed Pebble Project to rural, state, national and international audiences.
Counsel to executive leadership on all aspects of external and internal affairs, issues management,
crisis communications, and internal programs.
Communications counsel to other departments via cross-functional teams.
Development of community relations program and involvement locally and nationally.
Oversight of BBRS' communications division annual budget, staff and growth.
Primary point of contact for incoming media calls, including requests for meetings and interviews with
company executives and subject matter experts.
Coached management on communication tactics with staff and customers regarding organization
changes.
Established and maintained external communications calendar, and managed scheduled
assignments.
Provided feedback to all departments on brand consistency in outbound communications.
Built and maintained media and coalition lists.
Created and implemented external and internal communications strategies for key opportunities such
as President Obama and his Cabinets' 2015 visit to Bristol Bay, Alaska.
I have been locally, nationally and internationally recognized for effective strategic and creative
campaign development and management.
May 2010 - Jan 2013Communications Specialist
Bristol Alliance of Companies - Anchorage, AK
Responsible for the oversight of all local/national branding, marketing, public relations initiatives and
media/external affairs for a group of seven companies working in national and international locations.
Oversaw a team of communications professionals located in Anchorage, Alaska.
Creative and strategic direction on all department projects.
Liaison with upper management/executive team to develop and implement effective and
goal-driven marketing and communication strategies.
Management of all day-to-day deliverables from in-house support staff as well as external vendor and
agencies.
Oversight of budgets and tracking system, and reporting to internal stakeholders on key metrics and
successes in support of overall objectives.
Development and integration of a new QA/QC system that allowed for a greater volume of work with
lower turn-around time, effectively saving money through reduced OT labor and decrease of
outsourcing to external support firms.

3. Created and maintained company website using HTML and CSS.
Developed and maintained all social media channels and strategy.
Created and implemented external and internal communications strategies for key company
initiatives such as the proposed Pebble Mine project in Bristol Bay, Alaska.
Wrote and edited company case studies, fact sheets and product collateral.
Drafted engaging, accurate and effective press releases.
Served as the primary point of contact for all media calls and inquiries.
Wrote and distributed talking points for executives to use during national and international forums.
Jan 2008 - May 2010Account Planner
Solstice Advertising - Anchorage, AK
Account executive/project management and communications strategist.
Senior copywriter/editor for both creative and technical content.
Management of multiple complex, multi-channeled projects while adhering to overall strategy,
direction, budget and schedules.
Worked with core team, and as an adjunct member of other teams, to develop campaign strategy
for traditional and non-traditional advertising and marketing efforts as well as public relations and
advocacy platforms for political, government and NGO, resource development, and tribal/native
entities, along with other national and international clients.
Developed key messaging, branding and positioning statements.
Created interactive digital presentations for executives.
Leveraged professional relationships to develop new business opportunities.
Coordinated news releases, media responses, press packets and placement of stories in national
trade publications.
Drafted engaging, accurate and effective press releases.
May 2006 - Jan 2008Account Executive
Marketing Solutions, LLC - Anchorage, AK
Strategic planning, consulting, and campaign and outreach development for high-profile accounts
that included natural resource exploration and development, local and national retail chains, and
global hospitality and lifestyle clients.
Grassroots and grasstops advocacy campaign development and oversight for resource
development issues in Alaska.
Media relations and outreach locally and nationally.
Development of key messaging points and strategy to position communications.
Development and management of brands and brand standards for clientele.
Technical and creative writing/editing for brochures, annual reports, press releases and factsheets.
Developed and managed all aspects of marketing, public relations and integrated communications
for assigned client base.
Developed multimedia and traditional presentations for political events.
Worked cross-functionally as a member of other campaign and advocacy teams as needed.
Feb 2005 - May 2006Marketing and Communications Coordinator
ASCG, Inc. - Anchorage, AK
Supported a leading architecture, engineering and environmental firm as a liaison between private
and government clients and upper-level management.

4. education
Responsible for the development and maintenance of all business development tools for corporate
initiatives, including 8a contracting, mentor/protege projects and joint ventures.
Assisted upper management and executive team with business development, project/program
planning and management.
Community outreach planning for company projects in rural and urban areas throughout the United
States.
Outreach and advocacy initiatives as needed to support strategic growth and goals.
Drafted and managed print, online and social media communications around both corporate
initiatives and project-level activities.
Oversaw and developed news releases, media responses and press packets.
Drafted engaging, accurate and effective press releases.
Maintained a list of industry, trade and stakeholder contacts for news distribution and issues activation.
Additional positions and associated responsibilities available upon request.
2004
Anchorage
Bachelor of Arts: Journalism and Public Communication
University of Alaska
Public Communications
Current
San Francisco, CA
Master of Arts: Integrated Marketing and Communications
Golden Gate University
Integrated Communications