MaryEllen K. S. Gibson has over 7 years of experience managing social media accounts and implementing successful strategies. She has a track record of increasing traffic and awareness through developing engaging content and analytics. Currently, she is the Social Media Manager at Pala Casino Spa and Resort where she helped grow their Facebook and Twitter followers by over 1600% and 725%, respectively.

1. MaryEllen K. S. Gibson MBA
Social Media & Communications
SUMMARY
Creative, skilled social media expert with seven years of experience managing professional social media accounts,
implementing diverse programs and building successful strategies in highly regulated fields. Track record of increasing
inbound traffic and building social awareness through development of content for social media channels, application of
analytical tools, and thoughtful collaboration with online teams.
EXPERIENCE
Social Media Manager, Pala Casino Spa and Resort
Pala, CA | October 2011 – Present
Develop and direct creation of social media strategies for multiple resort departments including gaming, entertainment,
hotel, food/beverage and spa. Responsible for growth of 1600% on Facebook and 725% on Twitter. Manage Pala's brand
presence in social networking sites including Facebook, LinkedIn, Twitter, YouTube, Instagram, Google+, Pinterest,
Foodspotting, Foursquare and other similar community sites.
Duties
● Direct and develop campaigns, action plans, time lines and activities for all social media channels
● Strategic management of digital marketing media mix across PPC, SEM, SEO, Display, Programmatic, Real Time
Buying ( RTB ), Social, and Paid Social
● Collaborate with all internal departments and external vendors/agencies to ensure consistent, uniform, messaging
● Monitoring of social websites, news sites, technologies, and web trends and reporting them to the tribal council and
executive staff as needed
● Creation of social media training programs and policies for management and resort staff
● Development of social media based contests and promotions
● Oversee social media reporting and analytics
● Develop, approve, audit and maintain budgets for all online marketing programs
Marketing Manager, AV Concepts
San Diego, CA | July 2010 ­October
2011
Managed productivity of marketing staff including coordination of all social media, online marketing and advertising
directives. Worked closely with sales team to ensure uniform messaging on all marketing and communications.
Duties
● Conducted market research to determine market requirements for existing and future products
● Directed and managed marketing team
● Analyzed customer research, current market conditions and competitor information
● Developed and implemented marketing plans and projects for new and existing products
www.LinkedIn.com/in/maryellengibson
Phone - 951-760-0964
maryellengibson@gmail.com

2. MaryEllen K. S. Gibson MBA
Social Media & Communications
● Created and distributed email campaigns
● Determined and managed the marketing budget
● Press Release development & distribution
● Website and Blog content development
● Internal communications management
Social Media Manager, Progrexion
Salt Lake City, UT | March 2009 ­March
2010
Created, developed and maintained social networks, social bookmarking sites, and other appropriate social media
destinations for a highly regulated consumer financial services company.
Duties
● Planned and executed social media marketing campaigns
● Monitored governmental regulations and initiatives concerning consumer rights
● Engaged in dialogue with consumers in niche and popular social media communities
● Developed relationships with and kept track of innovations in blogs, social networks, social bookmarking sites, and
other appropriate social media destinations relevant to consumer audience
● Communicated internally about status of projects with executive management and attorneys
● Developed campaign strategy, time lines, and action plans
● Worked with research department to determine success metrics on executed campaigns
● Monitored new sites, technologies, web trends, developed reports and POV’s for company review and education
EDUCATION
University of Phoenix | Masters of Business Administration ­2010
Concordia University Irvine | California Clear Teaching Credential ­1996
California State University Long Beach | Bachelors of Art ­Liberal
Studies ­1995
SKILLS
● Social Media monitoring programs (Wildfire, Hootsuite, Social Code)
● Search Engine Marketing (PPC, SEM)
● Tag management (Google Tag, Adobe, Tealium)
● Analytics (Adobe, Google Analytics, Coremetrics)
● Management and supervision of staff including performance reviews, career growth, and mentoring
● Report building programs including Excel, Tableau, Jreport and others
● Networking and interaction in professional situations
● Prioritization, situational analysis and problem solving
www.LinkedIn.com/in/maryellengibson
Phone - 951-760-0964
maryellengibson@gmail.com