1. RAE M. OAKES
Texas
512.966.3700
linkedin.com/in/raemoakes oakesmediadesign.com raemoakes@gmail.com
MARKETING & COMMUNICATIONS MANAGEMENT
Strategy Development & Implementation ~ Leadership ~ Relationship-Centered ~ Creative Implementer
Efficient ~ Problem Solver ~ Highly Analytical ~ Trusted Advisor ~ Long & Short Term Planner
Business-savvy, creative and organized marketing, media, and communications specialist with 12 years of consistent
success in the business and non-profit sectors. Adept at working concurrently with various outside audiences while
managing inside operations consistently meeting and maintaining hard deadlines.
Extensive media and communications project management experience directing and managing all aspects of an
organization communicating weekly with an average of 1,500 people through digital and print media, social media,
and broadcasts including television and webcasts.
Experienced at operational set-up including locating and opening field offices, departmental budget creation, and
corporate business strategies and analysis. Extensive background in client relations that includes working from top
down with varied professionals, governmental agencies, non-profit organizations and volunteer staff.
Professional background also includes writing and editing white papers, press releases, newsletters, as well as
numerous award-winning marketing and grant proposals. Expertise includes corporate communications and
marketing/advertising strategy creation and oversight, and in-depth event planning and trade-show experience.
Competencies include:
 Branding Management & Identity  Budget Creation/Management  Strategic Planning
 Project Management  Sales Management  Media & Public Liaison
 Media Planning  Communications Management  Social Media Strategy
 Creative Process Leading  Employee Management  Advertising Placement
SELECTED ACCOMPLISHMENTS
• Overhauled communications department by setting up processes, writing and implementing communications and
publications guidelines, and introducing new avenues of communications to effectively communicate internal and
external messages
• Orchestrated a bail-out marketing plan by identifying profitable marketing segments that generated enough
business in 14 months to repay company loan that financial institution forecasted would take 36 months in order for
the organization to become profitable
• Oversee communications strategies and implement stories that are told in various formats (web, video, print) from
two yearly events that require 1,000+ people to participate in a serving event that culminates in approximately 30
hours of video footage and over 5,000 photographs annually
• Pioneered a client relationship contact plan and managed five key personnel over a three year period that increased
municipality-based clients from 18 to 42.
• Film Director and Producer of weekly cable broadcast and occasional on-air host
• Routinely provide oversight and make recommendations in the hiring process of ministerial staff; to date have
reviewed over 5,000 resumes and online preaching/worship samples
• Established an organizational advertising strategy that has created public awareness and been instrumental in
support of membership growth of approximately 30%
• Successfully communicate the organization’s message to six generations of over 1,500 people weekly for six years
• Repeated success in evaluating target audiences/markets and setting up communications/marketing initiatives that
generate the desired action identified for each group
• Set up a marketing department that implemented a project database and streamlined the proposal writing process
that created a more streamlined process and improved efficiency and proposals awarded
• Played a key role in facilitating management/ownership transition in two different organizational structures
supporting and improving employee relations and quality of work life

2. RAE M. OAKES
Texas
512.966.3700
linkedin.com/in/raemoakes oakesmediadesign.com raemoakes@gmail.com
RELEVANT PROFESSIONAL HISTORY
FIRST BAPTIST CHURCH – Georgetown, TX: 2009–2015
Directorof Media and Communications
Department Director over four key areas: Print Media; Video Communications; Web & Social Media Communications;
Media Volunteers coordination and training. Serve in the role of key influencer and decision-maker in overall
organizational structure and communications strategy, keeping organization and leadership current with membership
perceptions, desires, and trends. Create and manage all internal and external media and communications for a church with
a weekly average attendance of 1,500 people. Additionally, overseeing branding management, implementation, and
protecting the church’s mission, vision, and values in all avenues of communication.
Manage, direct and produce with our video staff compelling video content taking it through the creative process from
inception to finished product for weekly internal and external broadcast. Creation and oversight of online communications
including: weekly video email, social media networking, webcasting and podcasting. Oversee website development and
daily updates; weekly multimedia presentations in support of worship services; and manage print staff and the creation
and design processes of all digital and print-related materials including weekly newsletters and worship guides.
• Managea staff of three andateamof weeklyvolunteersgrowingthedepartment responsibilitiesfroma one-person
operation
• Implemented webcasting andon-site streaming ofweekly worship services
HENSEL PHELPS CONSTRUCTION COMPANY – Austin, TX: 2005–2006
Project Development Representative
Departmental lead responsible for the pursuit, interpretation, strategy, writing and production of the RFQ/RFP process for
multimillion-dollar projects. Lead and managed the preparation for team interview presentations. Also managed
departmental personnel schedules, workloads, provided budget oversight and approval, database organization, award
submittals, graphic layout, and production quality control of all deliverables.
BALAR ASSOCIATES – Shreveport, LA: 2000–2004
Directorof Marketing andBusinessDevelopment 2001–2004
Marketing and AdvertisingCoordinator 2000–2001
Departmental Director that served as a key member of executive staff that coordinated and managed all marketing and
business development activities including strategic business planning by writing and implementing short-term and long-
term marketing and public relations plans setting company priorities. Managed outside sales staff and had extensive client
contact providing B2B and B2G services through ongoing relationships.
Annually, reviewed and established marketing priorities, budget, and expenditures. Created and oversaw all collateral
materials relating to the company. Set-up and managed project database, implemented and maintained client contact
programs including trade show and event coordination utilizing relationship marketing. Prepared numerous award-
winning proposals and oral presentations including team evaluation, coaching, and presentation.
NTB ASSOCIATES, INC. – 1999 - 2000
Business Development Assistant
Graphic design and information management for Interview summaries and presentations for engineering and architectural
divisions. Designed flyers, tri-folds, and company brochure. Utilized strong research skills and wrote/submitted corporate
press releases. Created, edited and maintained web pages.
EDUCATION
Louisiana State University-Shreveport, Louisiana; (B.A.) Mass Communications / Public Relations

3. RAE M. OAKES
Texas
512.966.3700
linkedin.com/in/raemoakes oakesmediadesign.com raemoakes@gmail.com
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