1. FREDERICK J. DECASPERIS
South Windsor, CT 06074 │ 860-794-8901
fred2285@yahoo.com │portfolio: freddecasperis.crevado.com │www.linkedin.com/in/freddecasperis
FREELANCE COPYWRITER & EDITOR
Accomplished communications professional with strong background in content development for print, broadcast, social
and digital media. Ability to design and develop effective digital communications initiatives across marketing channels.
Possess strong writing, proofreading, editing and SEO skills. Creative, detail-oriented with strong interpersonal skills to
work effectively with all levels of management. Collaborates well with designers and creative teams to produce award-
winning content. Thrive in fast-paced environments and consistently meets deadlines. Strong background in concept
development. Ability to identify and translate a client’s needs into crisp, compelling, creative and informative copy.
Experience in providing motivation and guidance to colleagues to produce communications materials that resonate with
the target audience and generate results.
 Strong technical skills
 Exceptional written and
interpersonal skills
 Integrate cross-channel initiatives
for web and print
 SEO optimization and social media
 Well versed in print, broadcast,
digital and outdoor, including email
blasts and direct mail
 Knowledge of MS Office Suite
applications
 Collaborates well with others
to achieve enterprise goals
 Deadline-oriented, able to
produce under pressure
P R O F E S S I O N A L EX P E R I E N C E
FREELANCE COPYWRITER, Hartford, CT 2009 – Present
Self Employed Writer, January 2009
 Currently a staff writer for Talent, Inc., a personal communications provider specializing in resumes, LinkedIn
profiles and other consumer-based employment communications.
 Currently freelance for Outsource.com, a nationwide resource for writers, designers and developers.
 Background includes projects in technology, insurance, financial services, healthcare and senior services.
JONATHAN & WILLIAMS ADVERTISING, Hartford, CT 1985 - 2008
Creative Director/Account Manager, March 1985 – December 2008
 Developed innovative strategies to grow our agency from one client to over 20 major Fortune 500 clients in
manufacturing, financial services, insurance and healthcare.
 Worked with human resource professionals and marketing departments to help our clients recruit top talent,
including MBA recruitment, at the top business schools in the country.
 Responsibilities included conceptualizing and writing recruitment and image advertisements, brochures, direct
mail, radio, outdoor and digital media programs, including web-based training modules.
 Collaborated with photographers, designers and printers to bring creative ideas to life.
 Interfaced effectively with senior management on public relations initiatives.
 Clients included United Technologies Corporation, Pratt & Whitney, MetLife, OppenheimerFunds, Great West
Life, The Hospital of Central Connecticut and many others.
ED U C A T I O N
B.A. Psychology/Journalism, University of Connecticut, Storrs, CT
News Editor: CT Daily Campus ~ Photographer: Bits & Pieces Newsletter