JANICE GREENBERG
Waukegan, Illinois 60085
847-732-1685
Janicempa@yahoo.com
linkedin.com/in/janicegreenbergmpa
Communications Manager recognized for creatively and effectively developing and implementing
communications, public relations and operational efficiency strategies for a Fortune 100 company,
small businesses, associations and nonprofits.
COMPETENCIES
 Developing and delivering integrated communication solutions that drive results.
 Creating messages that inform, educate, engage and align audiences with organization
mission, initiatives and business objectives.
 Researching, writing, editing and proofreading communication materials including newsletters,
email campaigns, marketing collateral, presentations, press releases and social media and
website content.
 Developing and managing multiple editorial calendars and projects and delivering them on
time and within budget.
 Leading social media activities including blogging, posting, responding to inquiries and
monitoring organization and industry sites.
PROFESSIONAL EXPERIENCE
VARIOUS CLIENTS, Lake County, IL 2017 – Present
Marketing Communications and Public Relations Contractor
Developed and executed marketing communications and public relations tactics for nonprofits and
small businesses.
 Secured print and online media placements for a Memorial Day race, silent auction, new
location and other client milestones.
 Recruited volunteers and runners for a Memorial Day Race and recruited runners for the
Marine Corps Marathon via social media.
 Wrote and edited newsletters, email blasts, and social media posts.
ALLSTATE INSURANCE, Northbrook, IL 2012 – 2016
Lead Communications Consultant
Defined, developed and implemented internal communication strategy and led day-to-day internal
communications for a team of 100 and an organization of 7,500, and managed enterprise-wide events
for 38,000 global employees.
 Improved efficiency and drove culture change by integrating two departments to one with
combined communications, meetings, engagement activities and recognition program.
 Doubled Allstate Brand Operations employee participation rate in a workshop from less than
50% to 99% in three months.
Page 2 Janice Greenberg
847-732-1685
 Achieved 98% employee participation in customer calling campaign in 2014.
SMITHBUCKLIN | UTILIMETRICS |THE SHERWOOD GROUP, Chicago, IL 2004 – 2012
Under three different organizations, managed communications and marketing for Utilimetrics, a 1500-
member international trade association providing information, education and advocacy.
Operations Manager | Communications Director | Administrative Director
 Introduced and published a revenue-producing weekly e-newsletter and a quarterly print/digital
magazine for 10,000 readers.
 Developed editorial calendar, wrote articles, hired freelance writers, engaged subject matter
experts to submit content, edited and provided direction to publisher.
 Implemented aggressive promotional plans for annual conference, webinars and regional
learning labs on deadline and within budget.
 Developed themes and strategy, wrote speeches and designed PowerPoint presentations for
annual conference general sessions.
 Wrote promotional content including email blasts, website and social media posts, Preliminary
Program and Sponsorship and Exhibits Publications.
 Guided the Marketing Committee in a re-branding initiative that resulted in a new name and
logo and drove 80% new brand recognition within one month by conducting effective launch
and public relations strategies.
Other clients: International Society for Traumatic Stress Studies (ISTSS) and Association for Death
Education and Counseling (ADEC).
EDUCATION
Master of Public Administration, with honors, Roosevelt University, Chicago, IL
Emphasis in Nonprofit Management
Bachelor of Arts, Western Illinois University, Macomb, IL
Emphasis in Mass Communications and Journalism
SKILLS
Microsoft Office, SurveyMonkey, Content Management Systems, SharePoint, email marketing
platforms, Asana, AP Style, strategic communications, marketing communications, event marketing,
internal communications, press releases, leading cross-functional teams.
PROFESSIONAL AFFILIATIONS
Alzheimer’s Association: Alzheimer’s Walk Chicago committee member 2011
Heartland Animal Shelter: Board member 2011-2013, volunteer recruiter and trainer 2010-2012,
public relations volunteer 2014-2016, newsletter editor 2013 to present, adoption counselor 2005 to
present
Les Turner ALS Foundation: Communications Committee member 1997-2001, Event Planning
Committee member 1992-2001, special events volunteer 1991-2001

New resume 7.12.2017

  • 1.
    JANICE GREENBERG Waukegan, Illinois60085 847-732-1685 Janicempa@yahoo.com linkedin.com/in/janicegreenbergmpa Communications Manager recognized for creatively and effectively developing and implementing communications, public relations and operational efficiency strategies for a Fortune 100 company, small businesses, associations and nonprofits. COMPETENCIES  Developing and delivering integrated communication solutions that drive results.  Creating messages that inform, educate, engage and align audiences with organization mission, initiatives and business objectives.  Researching, writing, editing and proofreading communication materials including newsletters, email campaigns, marketing collateral, presentations, press releases and social media and website content.  Developing and managing multiple editorial calendars and projects and delivering them on time and within budget.  Leading social media activities including blogging, posting, responding to inquiries and monitoring organization and industry sites. PROFESSIONAL EXPERIENCE VARIOUS CLIENTS, Lake County, IL 2017 – Present Marketing Communications and Public Relations Contractor Developed and executed marketing communications and public relations tactics for nonprofits and small businesses.  Secured print and online media placements for a Memorial Day race, silent auction, new location and other client milestones.  Recruited volunteers and runners for a Memorial Day Race and recruited runners for the Marine Corps Marathon via social media.  Wrote and edited newsletters, email blasts, and social media posts. ALLSTATE INSURANCE, Northbrook, IL 2012 – 2016 Lead Communications Consultant Defined, developed and implemented internal communication strategy and led day-to-day internal communications for a team of 100 and an organization of 7,500, and managed enterprise-wide events for 38,000 global employees.  Improved efficiency and drove culture change by integrating two departments to one with combined communications, meetings, engagement activities and recognition program.  Doubled Allstate Brand Operations employee participation rate in a workshop from less than 50% to 99% in three months.
  • 2.
    Page 2 JaniceGreenberg 847-732-1685  Achieved 98% employee participation in customer calling campaign in 2014. SMITHBUCKLIN | UTILIMETRICS |THE SHERWOOD GROUP, Chicago, IL 2004 – 2012 Under three different organizations, managed communications and marketing for Utilimetrics, a 1500- member international trade association providing information, education and advocacy. Operations Manager | Communications Director | Administrative Director  Introduced and published a revenue-producing weekly e-newsletter and a quarterly print/digital magazine for 10,000 readers.  Developed editorial calendar, wrote articles, hired freelance writers, engaged subject matter experts to submit content, edited and provided direction to publisher.  Implemented aggressive promotional plans for annual conference, webinars and regional learning labs on deadline and within budget.  Developed themes and strategy, wrote speeches and designed PowerPoint presentations for annual conference general sessions.  Wrote promotional content including email blasts, website and social media posts, Preliminary Program and Sponsorship and Exhibits Publications.  Guided the Marketing Committee in a re-branding initiative that resulted in a new name and logo and drove 80% new brand recognition within one month by conducting effective launch and public relations strategies. Other clients: International Society for Traumatic Stress Studies (ISTSS) and Association for Death Education and Counseling (ADEC). EDUCATION Master of Public Administration, with honors, Roosevelt University, Chicago, IL Emphasis in Nonprofit Management Bachelor of Arts, Western Illinois University, Macomb, IL Emphasis in Mass Communications and Journalism SKILLS Microsoft Office, SurveyMonkey, Content Management Systems, SharePoint, email marketing platforms, Asana, AP Style, strategic communications, marketing communications, event marketing, internal communications, press releases, leading cross-functional teams. PROFESSIONAL AFFILIATIONS Alzheimer’s Association: Alzheimer’s Walk Chicago committee member 2011 Heartland Animal Shelter: Board member 2011-2013, volunteer recruiter and trainer 2010-2012, public relations volunteer 2014-2016, newsletter editor 2013 to present, adoption counselor 2005 to present Les Turner ALS Foundation: Communications Committee member 1997-2001, Event Planning Committee member 1992-2001, special events volunteer 1991-2001