1. BRANDON
R.
TREADWAY
E:
brandon.treadway12@gmail.com
Ÿ
M:
916-­‐833-­‐6436
linkedin.com/in/brandontreadway
Passionate
Public
Relations
professional,
who
manages
strict
deadlines,
possesses
strong
problem
solving,
superior
writing
skills
and
excels
at
strategic
planning.
Highly
interested
in
media
relations
and
community
relations
management.
Core
competencies
include:
Problem
Solving
Ÿ
Strategic
Planning
Ÿ
Media
Marketing
Ÿ
Social
Media
Ÿ
Data
Analysis
Ÿ
Business
Writing
Ÿ
Webpage
Analytics
Analysis
Ÿ
Design
PROFESSIONAL
EXPERIENCE
NU
SKIN
ENTERPRISES
Ÿ
Provo,
UT
Ÿ
June
2016
–
Present
Social
Media
Intern
• Part
of
the
team
directly
responsible
for
planning,
strategizing
and
creating
the
PR
plan
to
announce
Nu
Skin’s
500
Million
Meals
announcement.
• Solely
responsible
for
creating
rich,
engaging
content
for
Nu
Skin
executives’
social
media
profiles
and
managing
posting
deadlines.
• Monitored
social
media
channels
daily
to
monitor
industry
news
and
opinion
of
Nu
Skin,
to
interact
with
publics
and
to
request
user-­‐generated
content.
MARRIOTT
HOTELS
-­‐
APEC
REGION
Ÿ
Provo,
UT
Ÿ
January
2016
–
April
2016
Social
Media
Consultant
• Completed
a
full
social
media
audit
of
all
hotels
in
Marriott’s
Asia
Pacific
region
to
determine
successes
and
opportunities
of
current
social
media
strategy.
• Created
and
posted
social
media
content
for
two
region
restaurants
that
increased
average
engagement
on
social
media
pages
by
535%.
• Created
a
full
social
media
training
plan
for
hotels
and
qualifying
ancillary
pages
for
implementation
across
the
Asia
Pacific
region.
PARTNERS
IN
LEADERSHIP
Ÿ
Temecula,
CA
Ÿ
April
2014
–
September
2014
Public
Relations
Associate
• Member
launch
team
that
created
the
marketing
plan
for
the
publication
of
“The
Wisdom
of
Oz”,
which
debuted
in
the
top
10
on
the
New
York
Time’s
Best
Sellers
list
in
September
of
2014.
• Worked
with
CEO
and
company
President
on
market
analysis
to
help
shape
strategic
planning.
Implementation
helped
company
achieve
record
sales
exceeding
$33
million.
• Led
process
improvement
around
client
proposals,
leading
to
faster
turnaround
times
and
increasing
sales.
EDUCATION
BS
of
Communications
(Public
Relations),
Brigham
Young
University