CJ Coffaro has over 10 years of experience in marketing roles, currently serving as Head of Marketing. She previously held marketing positions at Dinngo, First Republic Bank, Kurt Salmon, Sentry Appraisal, and Levin Simes. In her roles, she has spearheaded marketing strategies, implemented multi-channel campaigns, oversaw user acquisition and retention, and managed brand strategies.

1. Burlingame, CA
408.250.3411
christinajcoffaro@gmail.comCJ Coffaro
Head of Marketing
2016/06 - Present
2015/03 - 2016/03
2013/06 - 2013/10
Head of Marketing
Dinngo
• Created and executed Marketing Strategy for all milestones and KPIs.
• Spearheaded strategy and implemented multi-channel campaigns, including website, content, social
media, email, public relations, media advertising and events.
• Oversaw user acquisition, user retention and conversation rate of all users.
• Worked with product team to implement plans for optimization of product w/ multivariate A/B testing on
all campaigns.
• Managed all brand strategy across company, including in-app design and experience.
• Worked cross-functionally with multiple teams in multiple time-zones, including product, development,
design and third-party partners such as: legal, etc.
Marketing Program Manager
First Republic Bank
• My role at First Republic Bank (FRB) involves constructing the tech vertical within the bank for various
areas such as: Silicon Valley, Silicon Alley and Silicon Beach. Much of this encompasses working with cross-
functional teams to accomplish building a business development plan that includes: marketing collateral,
content, testimonials and events to build upon the current FRB startup market.
• Created, managed and implemented startup marketing strategy and campaign for FRB Tech initiative from
inception to completion.
• Lead strategy and branding message for collateral, design, website, advertising, marketing emails, events,
webinars, white papers, media advertising and social media.
• Cross-functionally worked with multiple departments, vendors and agencies for tech banking initiative.
• Lead national media plan to increase brand awareness and lead generation including: publications, social,
video pre-roll, and geo-fencing advertising.
• Optimized products, paid advertising, collateral and messaging based on analytic metrics, focus groups
and surveys.
• Managed project management timeline of all projects and stakeholders. Lead weekly meetings to
coordinate with the teams and agencies to keep projects on task.
Marketing Coordinator
Kurt Salmon
• Managed creative marketing campaigns for KS — consulting agency for consumer goods, retailers and
national healthcare facilities such as: Best Buy, Gap, Big Lots and Kaiser Perm.
• Lead copywriting and branding message for design, website, marketing emails, press releases, events,
white papers, bi-annual review and social media.
• Lead Kick-off meetings for all projects, managed timelines and weekly update meetings to ensure all
deadlines were met.
• Project managed creative teams and resources between executive team, department directors, vendors,
agencies and clients.
• Producer for all timelines of projects and assets. Spearheaded projects by effectively communicating and
keeping timelines transparent across all teams.
• Reported monthly metrics via excel and powerpoint to executives and company.
• Assessed post-mortem projects with team to ensure all future projects were executed more effectively.
Work History

2. 2012/02 - 2013/06
2010/12 - 2012/02
Marketing Coordinator
Sentry Appraisal
• Managed all marketing projects and assets for digital, print and events.
• Manager of all timelines and deadlines, while communicating updates to all stakeholders.
• Producer for cross-functional teams including:
internal departments, vendors and agencies.
• Created and managed relationships with clients —
liaison between internal departments.
Account Manager
Levin Simes
• Built brand new marketing strategy and acted as point stakeholder for all projects including: website,
collateral, content, testimonials and social.
• Created and managed strategy and marketing projects such as: digital, print and events.
• Managed creative teams including design and content for content marketing campaign materials.
• Worked cross-functionally with internal departments and agencies to execute projects and ensure
consistency of brand messaging.
• Lead creative teams for all content on website and social platforms.
2005/09 - 2010/05
2014/01 - 2014/12
B.A. Phil. Concentration in Communications
UNIVERSITY OF CALIFORNIA, BERKELEY
Prerequisites, MBA
FOOTHILL COLLEGE
FRB Startup Banking Microsite FRB Startup Banking Collateral FRB Startup Banking Promotion
Dinngo Digital Asset Dinngo in-app experience Dinngo in-app experience
Education
Portfolio