1. Talking Dog, Account Executive Athens, GA Oct. 2014-Present
• Leader of a five person team in charge of developing an advertising campaign to engage college millennials
• Conduct primary research on past and potential consumers to gather insights
• Implement campaign to drive sales and solidify brand identity in the Athens community
Community Connection, Creative Coordinator Athens, GA Jan. 2014-Present
• Responsible for all planning and designing of content and social marketing strategies
• In charge of marketing and communications for a community-wide event, Taste of Athens
• Increased likes by 34% and increased engagement by 440% over a three month period
22squared, Campaign Management Intern Atlanta, GA June-Aug. 2014
• Participated in briefs, internal reviews and department check-ins for clients including: Dunkin Donuts, Baskin
• Managed projects from start to finish and compiled internal reports for Creative and Campaign Management
• Held leadership role within 10-person team challenged with developing a strategic millennial-centric campaign
for a new business pitch.
Henderson Shapiro Peck (HSP), Account Intern Alpharetta, GA May 2014
• Participated in strategic branding for corporate engagement events for clients like Travelport and Coke
• Assumed responsibilities as project manager for AT&T
• Presented and implemented ideas and strategies to Inc. 500 clients for special events branding
EDUCATION
The University of Georgia, Athens GA Bachelor of Arts in Journalism, Public Relations
Certificate: New Media Minor: Communication Studies GPA: 3.7
Relevant Coursework: Introduction to New Media, New Media Production, News Writing and Reporting, Principles
of Advertising, Public Relations, Graphic Communications, Intro to Public Speaking, Interpersonal Communication,
New Media Capstone, PR Research, Digital Reputation Management, Philosophical Thinking, Psychology of
Adjustment
4290 Revere Circle • Marietta, GA 30062 •
404-345-2700 • debbief@uga.edu
www.debbiehfeldman.com
www.linkedin.com/in/debbiefeldman1/
TECHNICAL SKILLS
Novice:
HTML
Final Cut Pro
Dreamweaver
Proficient:
InDesign
Photoshop
jQuery Mobile
Expert:
Social Media
Wordpress
Keynote
Joomla
Google Analytics
Illustrator
SPSS
Fireworks
Flash
Evernote
iMovie
Debbie Feldman
HONORS, AWARDS & COMMUNITY INVOLVEMENT
Zell B. Miller Scholarship Sinai Scholars New Media Institute
PRSSA at UGA Ad Club at UGA Grady Internship Insider
The Red & Black, Account Executive Athens, GA Feb. 2013-May 2014
• Prospected and identified new clients to purchase advertising in print, online and mobile ad spots
• Managed over $33,000 in program clients, responsible for the relationship with those clients
• Strategic consulting, including advertising and sales strategy development
• Consistently a top performing team member bringing in the most sales each period
Creative Consultants, Account Executive Athens, GA Oct. 2013 May 2014
• Managed a team of six students to develop a PR campaign for a nonprofit organization, Books for Keeps
• Developed strategy and established fundraising and awareness objectives to for a year long campaign
I-Business Network, Marketing Intern Marietta, GA June 2012-2013
• Merged several websites into one cohesive site (www.i-bn.com)
• Customized and redesigned web content and graphics to improve branding and user experience
• Redirected old sites and optimized SEO to maintain and increase website traffic
COMMUNICATIONS EXPERIENCE
Robbins, and Toyota