2. Born in San Juan, Puerto Rico, he is the middle
child of three brothers. He studied a bachelors in
Psychology with a minor in Sociology at the
University of Puerto Rico Recinto de Rio Piedras
and graduated in 2015. Later he worked as a
restaurant manager in a tourist area for two years,
until in 2018 he had the courage to move to leave
his island move to Florida and study in college
again at Full Sail University. Sports is always
where his heart and mind is, and a Sportscasting
degree at Full Sail would elevate me to the level I
want to get as a professional.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Program Director
• Technical Director/Manager
• Editor
Entertainer archetype - being an
entertainer in this industry is key. I
will use fun storytelling to write,
direct, or produce content for ESPN.
Sports content writer/producer for ESPN
4. • DEMOGRAPHICS: 70% Male, 25-35 years old, White and Hispanics, Students,
High School Educated, Located in United States and Puerto Rico.
• PSYCHOGRAPHICS: Enjoys sports such as basketball, baseball and football. Also
love to play fantasy sports, enjoy reading and viewing about statistics.
Recruiters & Hiring Managers at ESPN
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level position at ESPN.
‣ Get experience in every technical area that I
can in Full Sail every month until graduation.
practice with Adobe programs.
Mid Term: (2025)
• Go to Puerto Rico and start my own sports show.
Expand to create a vlog ad podcast networks.
‣ Merge with sports show productions that can
help the show be a better one.
Long Term: (2040)
•Expand my show concept to other Hispanic countries
like Dominican Republic and Cuba.
‣ Goal is for people to enjoy their own sports
and know about what is happening with
athletes that are from those countries.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Being on camera 47%
Adobe Creative Suite 88%
Editing 80%
Content writing 95%
SOFTHARD
Microsoft Word 60%
WordPress 50%
Professional Writing 78%
Audio & Video use 80%
SOFTHARD
7. I write and produce sports content for
Hispanics and English speaking people that
they can enjoy and be educated with what
athletes they are producing as a country.
PROMISE
8. CREDENTIALS
Work Experience:
• Summer jobs at CFSE (Puerto Rico)
• Manager of Red Mango Cafe Condado
from 2016-2018 (Puerto Rico)
Education:
• Colegio San Antonio graduate (2010
• Bachelors degree on Psychology with a
minor on Sociology from University of
Puerto Rico Rio Piedras (2015)
• Full Sail graduate from Sportscasting
(2020)
9. COMPETITION
Jonathan Basabe
Industry Experience:
• 6 years experience in marketing and
retail
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
• Bachelors degree in Marketing from Universidad
Metropolitana
Leadership Experience:
• Different positions at NZB fraternity
Skills and Proficiencies:
• Marketing
• Digital Producer
• Strategic Planning
Rhinemark Vélez
Overall Online Presence:
• 83 connections
• Grade: Average, 60 out of 100
Industry Experience:
• 2 year experience as restaurant manager
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
• Bachelors degree in Psychology and Sociology from UPR
Rio Piedras
Leadership Experience:
• Different positions at NZB fraternity
Skills and Proficiencies:
• Time management
• Microsoft Word
• Client service
Overall Online Presence:
• 49 connections
• Grade: Poor, 40 out of 100
10. COMPETITION
Jeff Schaetzel
Industry Experience:
• Director at ESPN for 20 years
• Director at CNN for 3 years
• Director of Edit at Turner for 1 year
Education:
• BA, Communication Arts Hofstra University
Noteworthy Experience:
• Senior Coordinating Director on ESPN for 6 years
• Director of Business Development on Video Workflow
Solutions
• Directed Moneyline and other shows at CNN for 3 years
Skills and Proficiencies:
• Broadcast (25 endorsements)
• Video Production (24 endorsements)
• Broadcast Television (24 endorsements)
Rhinemark Vélez
Overall Online Presence:
• 500+ connections, 1 project, 4 recommendations, 27
skills endorsed, volunteer experience
• Grade: Good, 90 out of 100
Industry Experience:
• 2 year experience as restaurant manager
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
• Bachelors degree in Psychology and Sociology from UPR
Rio Piedras
Leadership Experience:
• Different positions at NZB fraternity
Skills and Proficiencies:
• Time management
• Microsoft Word
• Client service
Overall Online Presence:
• 49 connections
• Grade: Poor, 40 out of 100
11. BRAND POSITION
Rhinemark is a dominant English and Spanish
speaker that motivates other Hispanics like
himself to learn about their sports culture and
make them embrace it.
RHINEMARK VÉLEZ
12. NETWORKING &
MARKETING
Industry Events & Organizations
• MIT Sloan Sports Analytics Conference - Boston,
Massachusetts (March 2020)
• 2019 NBA Summer League - Las Vegas, Nevada (July 5-15)
• North American Society for Sports Management (May 2020)
Digital Marketing
• Primary Content: podcast and blog
• Primary Tools: Instagram and Twitter
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge and
embed podcast episodes
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level sports broadcaster pro with at
least 20 yrs of experience in north american sports;
June 2020
Formal Education
• Complete Sports Broadcasting, B.S. by expected
graduation date in June 2020
Technical Skills
• Adobe programs
• Microsoft programs
• How to be on camera
Soft Skills
• Content writing
• Professional writing
14. Rhinemark Velez
You know how much latinos love their sports,
but all they see in TV and hear through other
medias are about American or sports from other
countries? Well, what I do is integrate that sports knowledge that hispanics
want to hear about (players, teams, etc…) from their countries and bring it
back to them no matter where they are. In fact, with my hispanic background
and dominant English and Spanish language, I can understand what exactly
the listeners feel and want.
“
