Tony Williams is a student at Full Sail University studying sports broadcasting. His background includes 20 years of experience as a restaurant general manager and 3 years as a car salesman. His goals are to land an entry-level position as a sports anchor/reporter upon graduation and establish a worldwide radio station broadcasting all Baltimore Ravens games within 10 years. He aims to recruit hiring managers at sports networks like the ACC Network, NFL Network and ESPN.

1. Week 3: PB Project 1 (Exploring Your
Personal Brand)
TONY WILLIAMS
10/20/2019

2. IDENTITY
•The only child from his parents in a
little town in Augusta,GA. He’s been a
huge sports fan all his life and attended
many of sports events. After 20 years out
of high school and multiple jobs, Tony
enrolled in Sports Broadcasting at Full
Sail University where he will be focusing
on developing his Broadcasting skills.

3. PROFESSION
Potential jobs
•Radio and Television Announcers
•Broadcast News Analysts
•PROGRAM DIRECTOR

4. TARGETING AUDIENCE
RECRUITING &HIRING MANAGERS AT ACC
NETWORK, NFL NETWORK, ESPN
• DEMOCRATIC: 90% Men 40-60
years old, Mix culture, Married,
College and Sport knowledgeable,
Located in United States
• PSYCHOGRAPHIC: Enjoys
traveling the world, Have great
communication skills, Love sports
• IDEALAUDIENCE MEMBERS:
Young and old men and women

5. GOALS
Short term: (Immediately After Graduation)
• Land entry level position at Sports Anchor Reporter
• Connect with the Ravens and follow up with emails to Human
Resources by December 15, 2019
Midterm(2024)
• Lead a successful anchor team to be the #1 and to increase airtime
listeners by 25% on Ravens radio station.
Longterm: (2029)
• Established a worldwide station so that very Ravens fan can listen to
every game and interviews while they riding in they car.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Social Media Marketing 50%
Researchering 65%
Time Management 90%
Public Speaking 60%
Software is 20%
Video Editing 75%
Professional Writing 30%
Public Speaking 80%

7. PROMISE
I will help the Broadcasting organization to
increase the views over the tv screen and
radio air waves all over the world.

8. CREDENTIALS
Work Experience:
•20 years as General Manager as a restaurant manager
•3 years as a Car salesmen
Awards:
•Manager of the year (2006-2008, 2012-2016)
•Car salesmen of the month (February and June 2017)
EDUCATION:
•Sports Broadcasting A.S. FULL SAIL UNIVERSITY
(2020)

9. COMPETITION
Tony Williams
Industry Experience:
Does not include work experience on profile
Education: Currently enrolled in Sports
Broadcasting at Full Sail University
Leadership Experience:
General Manager
YB CHANG
Industry Experience:
Video Editor
Education :
University Southern California
Leadership Experience:
Doesn't include Leadership Experience

10. COMPARISON
Tony Williams
Industry Experience:
Does not include work experience on profile
Education: Currently enrolled in Sports
Broadcasting at Full Sail University
Leadership Experience:
General Manager

11. BRAND POSITION
Renewing honesty, high energy, and courage
in the sports world by sharing sports news
that leave speechless

12. NETWORKING & MARKETING

13. PROFESSIONAL DEVELOPMENT

14. TONY WILLIAMS

15. REFERENCES
https://www.onetonline.org/link/summary/27-4011.00
https://www.onetonline.org/link/summary/27-3021.00
https://www.onetonline.org/link/summary/27-3011.00