This document discusses title and font ideas for film advertisements. It notes that most film titles use bold, capitalized fonts in a contrasting color, usually red, to stand out. However, some films use lowercase lettering and simpler fonts to provide insight into the story, like the handwritten style of "The Ring" suggesting a child's involvement. The document also presents some original title ideas for a missing persons story, showing the words "Missing," "Lost," and "Gone" in different fonts and cases to test which style and color would work best. A questionnaire for the target audience is planned to help decide the final title.