2. In this answer I will be answering the question, "in what ways does your
media product use, develop or challenge forms and conventions of real
media products?" I will start by explaining what forms and conventions
are. Form is the basic structure of a text, for example the trailer that we
looked at in class which had a mixture of montage and continuity
editing used in it. Conventions are things that are commonly found in
most texts, for example things like "coming soon", the titles, fonts,
taglines, colour schemes and an introduction of the characters are all
conventions of a teaser trailer and poster.

3. One way in which the teaser trailer uses these conventions is the
colour scheme. We have used a basic colour scheme which
consists of mainly pinks, blues and whites. This colour scheme
continues throughout all 3 products which helps people tell that
the three products are linked. The colour scheme also helps
define the genre to the audience. This is because you would be
able to tell that the film is going to be based on a boy and a girl
due to the blue and pink colours that we have used. This also
gives an impression that the main characters are quite young as
they are brighter shades which could denotate that the film is
based around characters in their teenage years.

4. Another way in which the teaser trailer uses these conventions is the introduction of
the main characters. This is because we use the same 2 characters (Lily and
Aiden) feature predominantly in all three products that we use. It also helps the
audience see what the genre is because of how the characters are dressed and
what they look like. For example in the poster and magazine cover, Lily is carrying
books and is made out to be a 'geek', whereas Aiden is dressed in a hoody and
more casually and is made out to be a 'popular kid'. The fact that they are
standing back to back could also denotate that there is some sort of conflict
between the two characters. When we first meet the characters in the video
trailer the colour that goes with them is the colour that would stereotypically go
with that gender, for example pink with Lily and blue with Aiden.

5. A third way in which the teaser trailer uses these conventions
is the font. The fonts that we used were all very similar
throughout all 3 media texts which, along with the colour
scheme, signifies that the three products are all linked
together. The fonts we used were 'bubbly' kinds of fonts
which could give the impression that the films genre is
going to be about younger people. Keeping this font the
same all the way through each of the products helps the
audience know that they are all linked together as the
continuity throughout shows that they are promoting the
same thing.

6. As our teaser trailer is heavily influenced by films of our genre, for
example "It's a Boy Girl Thing", it doesn't really challenge the
main conventions of a Teen Drama film. However there are some
ways in which the trailer develops these conventions. The first
way is that when in our trailer we introduce our main characters,
they get singled out from the background and put into the
foreground. This makes them stand out more so you can tell
easily who the characters are. This developed the main
conventions because in the teaser trailers we watched in our
research, none of them used the same technique as we did to
introduce the main characters which shows that it is a unique
way of portraying the characters which proves that is not a
conventional factor of our genre.

7. Another way that our teaser trailer challenges the conventions
of our genre is that in "It's a Boy Girl Thing" the background
is static and the font moves around whereas in our teaser
trailer our background moves and our font stays static. This
challenges the conventions because it contrasts our main
influence (It's a Boy Girl Thing), and is a different way of
portraying the titles.

8. A third way our teaser trailer challenges the conventions is the way
our characters are portrayed. For example stereotypically the
boys in the film have sports cars and are part of the football
team whereas the females are normally cheerleaders and the
films are based on love, whereas our film has not got a main
theme of love and the characters contrast each other. Teen films
normally have an established actor in their films (ie Lindsey
Lohan in Mean Girls), whereas our film doesn't. This is because
we were on a low budget and are on an Independent film
company.