1. Greetings,
I enjoyed speaking with you on Monday and think that we came up with
some great ways to reach your kickstarter goal. this email will just
recap some of the strategies that will best suite your needs.
APPROACHING APPLE- While there are many people making iPhone movies,
your advantage is that you are using a minimalist approach in your
trailer and the trailer is too good to ignore. We will approach apple
from a technology with diversity standpoint. Very few minority
filmmakers are going into this territory of film making, giving you an
advantage with Apple.
BUILD THE TRIBE ORGANICALLY- The best PR is word of mouth. By going to
individuals and personalizing your request to donate they will feel
not like a dollar sign but a actual investor in the movie making
process. The idea for the Google+ hangout is a great way to get
individuals involved.
MAKE THE MESSAGE HIT THE HEART- People are more likely to donate when
they feel that someone is telling their story. The Affair gives a
message of illicit love and obsession, which at one point in every
ones life we will deal with this subject. A great idea to make the
message connect to the heart is by giving fans a platform to talk
about their own Affairs in the form of a facebook group or twitter
chat. Tumblr has a way to submit questions and post anonymous so that
way people can submit their stories while getting up to date info on
the movie and kickstarter campaign.