1. Font
We wanted to chose a font
similar to the one we have used
in the teaser trailer which was
fairly simple and plain. We
experimented using spaces
between the letters to make the
text spaced out however as a
group we decided on using the
slimmer, taller text. We also
added in the cinema release
date into the bottom right
corner in a small font as having
looked at other poster designs,
the date is often very small.
2. Colours
We played around with using different colours for the title that stood out but also fitted in with the
colour scheme we have used in the magazine and teaser trailer so far. This consisted of reds, whites
and blues however in the end we decided to go for red as it was a contrast to the blue, fairly dull
background which has been seen in other film posters. We added in a slogan underneath the title
saying ‘she saw her’ which is what we use in the teaser trailer to build suspense.
3. Names
We decided to feature our actresses names at
the top of the film poster. This was partly
because having researched other posters,
they usually featured well known actors
names, but also because we had a fairly large
gap at the top of the poster and felt as though
it would look effective to fill this. Again, we
played around with the font and colour
however we couldn’t find a colour that stood
out more so had to stick with black which is
still visible, but could have been clearer!
4. Final Design
We downloaded the font ‘steel tongs’ to use for the credits at the
bottom of the poster which we wrote our names in. Also,
throughout the process we moved the date around a few times
until we were happy with the placing. We do still need to add in
our production and distribution company ident’s into the corners
of the poster however, we were happy with the progress of the
poster and the final look.