Resume of Raza Abbas

1. Personal
Information
Date of Birth 25-08-1983
Marital Status Married
Summary
A Sales Leader with team empowerment attitude. Creative thinking
continues learning & implementation is my key to success from grass
root level to managerial position.
Multiple experiences of Brand Launching, Business Development
Plans, Return on Investments Feasibilities (R.O.I.), Town Activations &
Sales Team Building & Motivating to achieve organizational goals.
Education 2010 A.I.O.U. Islamabad
MBA Marketing
B.Z.U. Multan
BCOM Accounting & Marketing
1999-2001 P.B.T.E. Lahore
DCOM Accounting, Banking, Economics
1998.1999 B.I.S.E. Multan
Matriculation Physics, Chemistry, Biology
Mathematics
PC Knowledge Operating system, MS Office (Word, Excel and Power point) and
Internet browsing.
Areas of Expertise
1-Sales Fundamentals. 2-Sales Planning
3-Persuasive Sales Format. 4-Distribution Management.
5-Training of Sales Team 6-Budgting &Target planning.
7-Recovery Monitoring 8-ROI Management.
Awards received Got “Certificate of Appreciation” from N.S.M. Samsol International for
delivering ever Highest 2 Millions Retail Sales in Multan town in August
2017.
(Qaser- E- Abbas) Mohsin
Town, Basti Bohar Pur
Behind Walaitabad No. 1
Multan.
Phone 0334-6836359, E-mail
razaabbas42@gmail.com
RAZA ABBAS

2. Got “The Best Performance Award” being Nationally No.1 for sales &
availability of “REETHA Hair Color” launched by Samsol International
(Pvt) Ltd.
Won “STAR TSO” award for the month of July 2012 at Kraft Foods
Pakistan Limited.
Got The Best Performance Certificate on “Tapal Tea Mega Activity Multan
2005-2006”.
1st July 2016 to onwards Samsol International (Pvt) Ltd.
As Area Sales Manager-Multan I am responsible for:
Reporting to Regional Sales Manager South.
16.42 millions Monthly Turn over.
Leading a Team of 03 Sales Officer & 15 Sales Rep.
Channel wise sales growth. (Retail, Whole Sales & L.M.T.)
Handling 53 Distributor in 03 Territories as :
Multan-D.G.Khan, Territory, Sahiwal Territory, Bahawalpur Territory.
Selection & Capacity Building of field force.
Here my contribution are:
Increase retail outlets 1950 from 1290 in Multan Town.
Restructure Territories as cost effective design.
Oct.2013 to June.2016 Samsol International (Pvt) Ltd.
As Territory Manager Multan I was responsible for:
Achievement of Primary & Secondary sales targets.
Business Development Plans, Sales forecasting.
Leading a team of 05 sales representatives & 19 Distributors.
There my achievements were:
Scored 36% growth in retail channel as 14,48,400/- from 10,65,000/-
Scored 32% growth in L.M.T. channel as 1, 61,040/- from 1, 22,000.
Professional
experiences &

3. Significant
Achievements
October2011 to October2013 Kraft Foods Pakistan
Limited.
As TSO Bahawalpur my responsibilities were:
Achievement of Primary & Secondary Sales Target.
Supervision & training of Sales team.
Management of all KPI (Productivity, Line Strike, Distribution numbers).
Cold Chain Management.
Effective use of RD net (software) reports.
We activated 599 shops out of 749 listed shops for CDM Crackle
launching as 80% Distribution in just 03days.
Aug2008-Sep.2011 Al Hafiz Group (Nivea)
As TSO DG KHAN my responsibilities were :
Achievement of Primary and Secondary Sales Target.
Supervision & training of sales staff.
Shop Activation according to Company M.S.L.
There my achievement was:
 Established distribution network in D.G Khan Territory. (16 Towns)
 Maintain 2nd
Position in Multan Zone throughout the tenure.
July 2005 – Dec. 2007 Tapal Tea Private Limited.
As Sales supervisor (Consumer Channel)
Achievement of secondary sales target.
Active new shops & increase in Retail Coverage.
Supervision of suppliers.
Arrangement and Controlling of Promotional Activities (Visibility Competition,
Shows and Masque activities.)
July 2004- July 2005 International Brands Private Limited.
(IBL,P&G Pakistan)
As T.S.O. Multan Retail:
Achievement of Secondary Sales Target.
Achievement of All KPIs (Coverage, Distribution & Visibility)
Maintenance of Record and Report.
 Launching experience of “Perfect Store Program”.
Interest: Traveling, Public relation, Performing Arts, Training & Coaching.
Languages: Urdu, English, Punjabi and saraiki.