This document provides a summary of Ashish Kumar's professional experience and qualifications. He has over 7 years of experience in sales and marketing roles in the telecommunications industry. Currently, he works as an Assistant Manager at Idea Cellular Limited, where he is responsible for sales, business development, and marketing activities across multiple territories. Ashish holds an MBA in Marketing and has a strong track record of achieving sales targets and launching new products successfully. He is seeking a new role in sales or marketing with a reputable organization.

1. ASHISH KUMAR
MBA Marketing
NIILM CMS, New Delhi
Mobile No. : 9911005538,
9910323438
E mail Id: akhi.ashish@gmail.com
An astute & result orientedSales Professional with7 years of experience inSales SupervisoryLevel.
Result oriented, Strongin Sales, Team building, Analyzing, Reporting& communicationSkills. Presently
overseeingthe Distributors activities, marketingoperations encompassingsales & marketing, channel
management, sales planning, retail engagement activity. etc. Currentlylocatedin Delhi NCR.
Seeking assignments in Sales & Marketing with an organisationof repute.
ORGANIZATIONAL EXPERIENCE
 Worked as Deputy Manager in Reliance Communication Limited from June’08 to April’11.
 Working as Assistant Manager in Idea Cellular Limited, since May’11.
Distribution Sales (Prepaid – CDMA ) Reliance Communication Limited:
Job Responsibility:
a) Business Dimension
 Handled two distributors, covering a huge geography of half of East Delhi.
 To identify new streams for incremental revenue growth & developed marketing plans to build consumer
preference.
 To make availability for new launch schemes and tariff plans in the market & enhancing profitability.
 To design and devise marketing activities for new product and High speed data card along with
MARCOM to increase visibility and secondary of products across all the channels.
 To work closely on data of LUS, MOU, Traffic share, so as to improve the service delivery and market
share.
b) Channel Management
 Assisted the channel partners to meet their business targets and achieve profitable ROI.
 To identify, interact and built an amicable association with financially strong and reliable dealers and
distributors, to achieve deeper market penetration and improved market share.
 Monitored distributor sales & marketing activities.
 To monitor closely with channel partner, and discuss the beat wise and day wise secondary and tertiary
data of sales representatives, for every beat for effective servicing and maximizing sale.

2. c) Product Launches / Promotions
 Responsible for sales of CDMA products (CDMA sim, E-recharge, RCV & Handset) - with clear focus on
product placement and its availability on all the possible outlets with better service through distributors
and also increase the retail base.
 To ensure primary lifting of HSD & Handsets by the Distributors and placement of Data-cards at the
KROs and IT outlets to increase depth & width of the channel.
 Was responsible for streamlining pre existing processes to enhance efficiencies, while minimizing
operational time.
 Devised & implemented pre & post marketing activities for successful launch of new products.
Distribution Sales (Prepaid – GSM) Idea Cellular Ltd. :
a) Job Responsibility- Idea Cellular Limited:
 Started with the responsibility of handling three tumbling prepaid distributor in East Delhi,
 Major task to stabilize the distributors in the territory to give stability & faith among retailers in order to
conquer the territory & the same achieved and distributors are still in system,
 Later handled Noida, geographically challenging territory with two prepaid distributors one on the verge
to depart,
 Major task to streamline business as per company’s vision and strengthening the basics to groom the
territory,
 Successfully established one distributors territory with two new Non- telecom partners and nurtured them
to expert them in all parameters with strong hold in territory,
 Currently assigned in Ghaziabad, major task to bifurcate the territory among two distributors in order to
stream line the area.
 Strong Leg to Leg working with DSE & Distributors to impact strongly in market and establish the
companies brand,
 Guide and train sales team of 21 people, to accomplish set revenue and business targets.
 Responsible to 600 retailers & to solve day to day problems of team, retailers as well as distributors.
b) Business Development
 To enhance Primary, Secondary and Tertiary in assigned Territory through Channel & Sales Team.
 To work closely on data of LUT, MOMT, VLR, DATA & Voice Traffic, SOGA,CMS, GOA so as to
improve the service delivery and market share,
 To work site wise to enhance business as per the productivity of sites,
 Responsible for FC, MNP, ICMS, IRMS, Primary, Secondary, Unbarring, Data Tertiary, Retailer Balance,
 Analyze the market trends and Competition activities through a set of indicator shops,
 To Identify KRO & ICC outlets & to align & strengthen their association with IDEA,
 To boost the sale of DATA CARDS and Idea Smart Phone among IT & Handset selling counters,
 To drive new business approaches to spurt revenue in the territory,

3.  Manage the induction to new appointees and training of Sales Teams, both In-house and at Channel
Partners end,
c) Marketing Activities
 Organizing several retailer & distributor meet to enhance visibility & create awareness about products and
company’s way forward and in turn make the bonding even more stronger,
 To design and devise several activities to keep excitement among retailers and DSE’s in return gifting or
providing monetary benefit to them,
 Work closely with merchandiser to maintain eye level visibility of brand in market and updating of new
products tariffs charts, handmade posters, banners, tapes etc.
 To identify new dimension to improve brand visibility by organizing society signage’s, wall painting,
police chowki branding , in shop branding etc,
 To organize several college activities to create awareness & boost sales with positive WOM.
ACADEMIC QUALIFICATION:
Passing
Year
Degree/ Certificate Institute/ University Percentage
2008
Post Graduate Diploma in
Business Management
NIILM CMS, 80%
New Delhi
2006 Bachelors in Science IGNOU 69%
2001
Higher Secondary
Certificate (C.B.S.E) Kendriya Vidayalaya 74%
1999
Senior Secondary
Certificate (C.B.S.E.)
Holy Mission High
School 73%
ACHIEVEMENTS
 Won prestigious Idea Star Excellence Award,
 Successfully Launched, Idea 3G with Idea Handsets in East Delhi,
 Recently carried “Halla Bol Activity” to launch & spread awareness of Idea 3G 900 Mhz,
 Won IPL contest & ranked top in it in Idea Delhi circle,
 Won NATIONAL DATA contest from Delhi Circle,
 Ranked in the list of Achievers Club of Reliance Comm.
 Coordinated successfully with retailers & distributors to boost CDMA handset sales.
 Worked on Projects of Dynamics of Retail Marketing: A Case study of National Capital Region &
Marketing Research with Himalaya Drug Company during MBA.
 Coordinated in 5th International Conference GLOBAL ARENA–CHALLENGE OF THE
‘MORROW’ during MBA.

4. STRENGTHS
 Proficient, well organized and a patient team player with positive attitude and drive.
 Streamlining workflow & creating a team work environment to enhance productivity for reputed
business houses.
 Adaptable to changes
 Competent and proactive team member aiming to achieve the business objectives and targets.
 Keen communicator, effective strategist and planner & effective coordination with Team.
SKILLS
 Analytical skills – Analyzing various channel reports and preparing their snapshot thereby further
significantly enhanced my analytical and interpretational skills.
 Business Development & Marketing Skills – Started my career with CDMA Distribution Sales and
then, Idea Cellular Ltd. and gradually groomed myself as a proficient Marketing Professional.
 Leadership & Strong Networking skills – Aligning various teams (Sales, Customer Service Delivery, &
Marketing & Network) during product launches with continuous monitoring, analyzing and taking
actions by making proper coordination among various departments to solve various issues.
PERSONAL DETAILS
Date of Birth : 10th Sep 1984
Mobile : 9911005538
Marital Status : Unmarried
Current CTC : Rs. 7.70 Lakh
Present Address : F125A/B-4, Dilshad Colony, New Delhi.