Rajiv Kumar Raj has over 17 years of experience in sales, distribution, and business development in the telecom and IT industries. He has a strong track record of setting up new operations, developing distribution channels, and managing teams. Currently, he is the co-founder of an e-commerce business selling kids' clothing. Previously he held several senior roles managing sales and distribution teams at companies like Telenor India and DNA Mobile Products.

1. RAJIV KUMAR RAJ
Mob: +91 8587900193 ; Email: rajivkumarraj08@gmail.com; raj_rajiv123@rediffmail.com
315,Vikaskunj Society, Vikaspuri, New Delhi-18
PROFILE FOR: SENIOR MANAGEMENT – SALES & DISTRIBUTION / BUSINESS EXPANSION
 MBA (Marketing)/Digital Marketing, an Entrepreneur with 17+ years of strong track record in Startups, Operations
Management, Sales Operation & Distribution, Business Development, Launching & Management of New Operations/
Channel Setup, People Management and managing market share in the Telecom/IT Industry particularly in
GSM/CDMA/ 3G/ Handset business/IT and Consumer Electronics.
 Exposed to Telecom/IT markets of Delhi, Bihar/ Jharkhand, UP-East & West, Punjab, Haryana and Madhya Pradesh.
 Handled various profiles like Cluster Prepaid Distribution Head, ZSM & Regional Operations.
 Involved in various aspects of business transition right from identifying and hiring skilled man power for the
project, setting-up the required infrastructure for the smooth operations.
Added Expertise:
 Budgeting & Planning
 Sales & Marketing
 Short Term & Long Term Goals
Retail & Channel Development
 Distributors Management
 Product Development
 Training & Development
 Digital Marketing
 Marketing Communications
 Team Management
 Social/Media Marketing
PROFESSIONAL EXPERIENCE
PRESENT:
SHOPMOZO .com : (Co-founder) It’s an E-commerce website in to Kids wear. Virtual retail space affiliated
to Jabong, amazon, snapdeal etc.(B2C)
Key Result Areas:
∼ Promote through Digital Marketing/ Social Media.
∼ Setting up the basic infra-structure to start the business.
∼ Budgeting , Planning and Inventory Management.
∼ Ensure Timely delivery.
∼ Training and development, Marketing Communication
PREVIOUS EXPERIENCE
Past: Regional Manager- DNA Mobile Products India Pvt Ltd.( August 2014 to July’2015), Start Up
Venture into IT products , Software (Anti Virus , Insurance and Extended Warranty Service ) and Hardware
(Smallest Air PC device powered by Intel to convert the LCD/LED/ Desktop in to Complete Computer) .
Key Result Areas:
∼ Set up the channel/distribution system including the appointment, training and development , enhance the
revenue growth by managing the distribution and channel productivity .
∼ Manpower Planning , hiring, training and development to improve the efficiency, and maximize the revenue.
∼ Management of primary , secondary and tertiary of the products .
∼ Understanding the marketing trends, competition and suggest new ways to enhance the revenue.
Past: Telenor India, GSM service provider (Jul 2010 - Jul 2013)-
Key Results Areas as an Area Sales Manager UP(W) Zone1 –Key Retail Outlets (June’12 to July’13)
∼ Managing the top end dealers or the key retail outlets for Agra, Aligarh and Bareilly Zones (named as Big Blue
Outlets or BBO), contributing maximum revenue.
∼ Managing GSM wireless product performance to enhance the revenue growth by managing the mass
distribution and channel productivity in rural and urban areas.
∼ Business Volume in tune with 8 Crore revenue/ 50k acquisition with 1476 BBO’s, spread over Agra, Aligarh and
Bareilly Zones . Achieved Growth of 53% in revenue and 46% in Gross in one and half years time frame . Key
Retail base has been increased from 900 to 1476 which was 64 %.
∼ Conducting merchandizing activities and ensuring high Brand visibility in these defined retail outlets.
∼ Managing monthly, quarterly & yearly achievement of acquisition & revenue targets.
∼ Monitoring of frontline sales team for secondary sales, revenue, tertiary and acquisition.

2. ∼ Working closely with ZBM/Area Sales Managers/ Territory Sales Managers for sales performance and drive the
business.
Key Result Areas as Franchisee Manager - Agra Zone (Jan’12-May’12)
∼ Handled monthly , Quarterly Acquisition & Revenue Targets by promoting High End STV, Vanity Numbers.
∼ Managed store’s profitability, operations management and audit score.
∼ Appointed 18 Retail Stores to maximize the reach to Customers.
Key Result Areas as Area Sales Manager – Katihar & Bhagalpur Zone(July’10-Dec’11)
∼ Ensured AOP achievement of that particular Zone.
∼ Subscriber and revenue acquisition growth and target achievement.
∼ Business in tune with 25k acquisition with 1560 retail base, spread over
Katihar,Purnea,Madhepura,Supaul,Katihar and Kishanganj . Achieved Growth of 24% in revenue and 92% in
Gross in One and half years. Key Retail base has been increased from 1560 to 1210 which is 28%.
∼ Organized Retail Engagement program managed Unique Recharge Outlets (URO), Unique Acquisition Outlet
(UAO), for maximizing the Revenue Generation/ Customer Acquisition and ensured the product availability at
POS.
RELIANCE TELECOM LIMITED, MADHYA PRADESH- (Oct-2004 to June-2010)
Key Results Areas as Distribution Lead – GSM/ CDMA Business, Indore, (Apr 2009 – Jun 2010)
∼ Established business processes and guidelines for smooth secondary placement & target achievement.
∼ Increased width & depth of exploring new business opportunities in the given territory.
∼ Taking care of ROI of Channel Partners and the Market Needs with a win-win balance.
∼ Managed down line sales people, set targets & achieved committed numbers, motivated Distributors, extracted
Sales from uncovered area, found the Competitor’s Gap in Market and matched the supply.
Key Result Areas as Distribution Lead - GSM Prepaid, Indore City Cluster, (Feb 2007 – Mar 2009)
∼ Planned monthly acquisition, revenue budgets and schemes to achieve sales targets.
∼ Managed customers’ related issues on top priority with a cross functional team of Finance, Logistics, and
Customer Care executives, ensuring seamless services up to internal and external customers’ expectations.
Key Result Areas as Territory Sales Manager, (Apr 2006 – Jan 2007) and Territory Sales
Manager – GSM Business, Ujjain City & Upcountry Locations (Oct 2004 – Mar 2006)
∼ Ascertained achievement of monthly sales primary, Secondary and SIP targets.
∼ Managed proper product placement, availability and retail expansion to ensure spread of the business.
Maintained good business relations, provided effective communication and product training to the retailers.
∼ Ensured market visibility both in & out shop. Ensured proper merchandising of available POP, POSM and
signage.
Agrani Convergence Ltd, (Essel Group of Companies), as Area Sales Manager – Distribution
(Sep 2003 – Sep 2004)
∼ Increased the market share of Motorola GSM Handset Business from 3% to 10% in Punjab. Launched and set up
the Distribution Channel of “Bird” and “Tell me” GSM handset in Haryana , MP and CG.
Koshika Telecom Ltd.,( from July1996 to June’2003)
Deputy Manager - Prepaid Products, Allahabad Region (UP East), (2000 - 2003) & as Territory Manager-Direct
Sales, Patna (Bihar/ UP East Circle), (1996 - 1999)
∼ Set up distribution/channel network in UP, Bihar, Jharkhand for better brand recall and maximizing the
penetration
First Flight Couriers Limited, New Delhi, as Sales Executive-Direct Sales (Jul 1995 – Jun 1996)
∼ Cracked the business with corporates like SmithKline Beecham, Nestle, ECE, Standard Chartered Bank, Bank of
Scotia, Citibank.
CREDENTIALS
Academics:
 MBA (Marketing), LNMI,Patna,Magadh University, Patna (1995)
 Digital Marketing (3 Months course) from Click Prefect, Rajauri Garden, New Delhi
 BA (Political Science), B N College, Patna University
Trainings: Leadership through Excellence in Channel Management, Customer Relationship Management, Handset
Trainings, Selling skills by Nepostle, Fraud Management etc.

3. Date of Birth: 26th
Jan 1971; Languages Known: Hindi, English & Bhojpuri; Address: 315, Vikaskunj Apartments,
Vikaspuri, New Delhi – 18; Passport No: H1369800; PAN: ADCPR5987N