MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight. The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars. Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing. Listen to the full presentation at NewMR.org/Play-Again.

1. Tech for tech’s sake? Learnings from experiments
with AI in consumer research
NewMR Webinar June 2023
Alexandra Kuzmina
Nova tech innovation, MMR Research Worldwide

2. Sponsors

3. 3
©MMR
Tech for tech’s sake?
Learnings from experiments with AI
in consumer research
ALEXANDRA KUZMINA
NOVA tech innovation team
@ MMR Research Worldwide

4. 4
©MMR
AI – WASHING?
AI BOOM

5. 5
©MMR
HOW WE WORK
AWARENESS
What’s currently available?
INVESTIGATE
Could it be impactful?
REVIEW
Will this impact insight?
EXPERIMENT
Put the tech to the test

6. 6
©MMR
CONVERSATIONAL AI
Aims to heighten your
consumer understanding, at
scale, via an engaging &
inquisitive chatbot
AI VIDEO AVATARS
Uses Generative AI to increase
research engagement and
lead to better quality data
LATEST PRESSURE TESTED SOLUTIONS WITH
PROVEN VALUE
VOICE SURVEYS
Capture in-the-moment
feedback when consumers
hands are ‘busy’

7. 7
©MMR
KEY LEARNINGS
Efficiency

8. 8
©MMR
KEY LEARNINGS
Efficiency Deeper insights

9. 9
©MMR
KEY LEARNINGS
Efficiency Deeper insights Getting it right

10. 10
©MMR
KEY LEARNINGS
Efficiency Deeper insights Getting it right

11. 11
©MMR
Receive
quarterly updates

12. Q & A
Ray Poynter
NewMR
Alexandra Kuzmina
MMR Research Worldwide

13. Sponsors