The document discusses the impact of AI on digital marketing, emphasizing its rapid evolution and the integration of tools like ChatGPT. It covers the advantages and disadvantages of using AI, various applications in marketing channels, and future considerations including ethics and legal ramifications. The document aims to guide marketing professionals on effective strategies using AI while maintaining a fun and informal approach.

1. VOLUME NINE
USING A.I. IN DIGITAL

2. Fun Disclaimer Time
A.I. Already Changed From When We
Made This

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3
TRUTH
SIMPLE
DON’T PANIC
We’re all figuring this out

4. 01 LITTLE BACKGROUND ON AI
02 PROS & CONS
03 USING AI TO BUILD EFFICIENCY TODAY
04 WHERE AI FOR DIGITAL IS LIKELY HEADED
AGENDA
TODAY’S

5. A.I. - A Little History Lesson

6. 6
TIMELINE
A LITTLE HISTORY
1956 2018
1997 2022

7. 7
HOW IT WORKS
A LITTLE HISTORY

8. WHY IS THIS EXPLODING?!?
A LITTLE HISTORY
ChatGPT
● GPT-3 Language Model = way better
○ 3.5 & 4
● Free application ChatGPT Launches
Tech Is Catching Up Fast
● AI went from “nice to have” to “table stakes”
○ E.g. Google & Bing

9. Some Pros & Cons

10. “AI is a Seismic Shift In How
the World Works”
–CMO, ZAPIER

11. PROS
USING AI IN DIGITAL MARKETING

12. CONS
USING AI IN DIGITAL MARKETING

13. ChatGPT & Bard -
A Few Use Cases

14. 14
Research

15. 15
Ideation

16. 16
Writing
Content

17. 17
Writing Code

18. 18
Data
Analysis

19. ChatGPT & Bard - Channel Tactics

20. 20
MASTER YOUR PROMPTS
#1: Context
#2: Clear Topic
#3: Questions
#4: Follow-Up
#5: Examples
#6: Feedback
CHANNEL TACTICS

21. 21
MASTER YOUR PROMPTS
CONTEXT
For V9Digital.com we are trying to do a better job providing thought leadership in the areas of
SEO, Social Media, Google Analytics & Content Marketing. The brand has a fun, informal tone
& we are talking to Directors of Marketing, Heads of Marketing, CMOs, etc. Don’t respond
yet.
CLEAR TOPIC
We want to write a 3-email drip series for when someone completes a lead form. Don’t
respond yet.
QUESTION
What are some email topics we should consider including in a drip series for new sales
prospects, that are too salesy and also have a fun, informal tone?
CHANNEL TACTICS

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MARKETING PLANNING
CHANNEL TACTICS
- Market Research
- Competitive Analysis
- Marketing Plan Outline
- Best Practices
- Persona / Demographic Info

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CONTENT MARKETING
- Content Topics
- Titles
- Content Outlines
- Content Research (e.g. infographics)
- Content Substance (e.g. recipe)
- Building tools (link earning)
CHANNEL TACTICS

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SOCIAL MEDIA
- Sentiment analysis
- Ideas for a social calendar
- Captions / posts
- Content for engagement
- Longer content (e.g.
LinkedIn articles)
CHANNEL TACTICS

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SEO
- Analyzing Technical SEO crawls
- Perform keyword research
- Id best content
- Grab semantically related words
- Meta data (e.g. meta descriptions)
- Optimize content
- Content expansion
- Ask for ideas to increase expertise &
authority on content
CHANNEL TACTICS

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LOCAL SEO
Google Profile:
- Optimized profile information
- Q&A
- Business Updates & Posts
Additional
- Optimize your local SEO page
- Find directories you should be
listed in
CHANNEL TACTICS

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EMAIL MARKETING
- Newsletters
- Follow-ups
- Drip email series
- Email design
CHANNEL TACTICS

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PAID ADS
- Ad copywriting
- Keyword research
- Ad targeting ideas
- Analyzing your ad data
CHANNEL TACTICS

29. Where’s This Headed?

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A.I. Is Growing Up Fast
Where’s This Headed?
Note: GPT = Only 1 Language
Model
- LaMDA (Google)
- Bloom (BigScience)
- Gato (DeepMind)
- SableDiffusion (Stability AI)

31. 31
THERE’S AN APP PLUGINS FOR THAT
USING AI IN DIGITAL MARKETING

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Legal Ramifications
Where’s This Headed?
● Liability & Accountability
● Intellectual Property Rights
○ Copyright Violations
● Data Protection / Privacy
● Surveillance

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Ethics
Where’s This Headed?
● Bias & Discrimination
● Privacy
● Security
● Job Displacement
● Misinformation / Fake Content
● Transparency / Accountability
● Making Humanity Dumber vs.
Smarter
● Existential (Skynet theory)

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Where to Lean In
Where’s This Headed?
● Play around with AI tools like ChatGPT
● Try to build efficiencies in your current
work flows
● Getting your marketing plan organized

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Focus On Your Brand
Where’s This Headed?
● Personas
● Differentiators
● Messaging
● Marketing Strategy
● Unique Marketing Ideas
○ A.I. Tactics vs. Unique
Tactics

36. Resources to Help
You Keep Momentum

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● ChatGPT
● Bard*
● Grammarly
● Originality.ai
● SEMRush
● Clearscope / Surfer SEO
● Canva
● FlexClip
● Fathom
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TOOLS
MY FAVORITE

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● OpenAi.com
● Search Engine Journal
○ great article on prompts &
follow-up
● AI Magazine
● AI Trends
● artificialintelligence-news.com
● LinkedIn #ai #chatgpt
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TO FOLLOW
AI NEWS SITES

39. Need A Hand?

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● Answer and digital marketing questions via email
email: nhenley@v9digital.com
● Share today’s slides :)
● Connect & engage with you / your brand on
social media
● Have a casual conversation about your digital
program (email me for scheduling link)
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I’M HAPPY TO
NO COST

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This is a Meetup for all of us
After today, I would love:
● Feedback on the format / location / timing
● Ideas for future topics
● Introductions to potential speakers
● Join our LinkedIn Group & loop in other
marketers
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MY REQUESTS
THIS MEETUP

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Google My Business
Request for Reviews
https://g.page/r/CTANSa5LaEAbEB0/review
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ONE LAST REQUEST
THIS MEETUP

43. THANK YOU
https://www.V9Digital.com
hello@V9Digital.com