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VOLUME NINE
USING A.I. IN DIGITAL
Fun Disclaimer Time
A.I. Already Changed From When We
Made This
Image goes here
370 x 540 pixels
3
TRUTH
SIMPLE
DON’T PANIC
We’re all figuring this out
01 LITTLE BACKGROUND ON AI
02 PROS & CONS
03 USING AI TO BUILD EFFICIENCY TODAY
04 WHERE AI FOR DIGITAL IS LIKELY HEADED
AGENDA
TODAY’S
A.I. - A Little History Lesson
6
TIMELINE
A LITTLE HISTORY
1956 2018
1997 2022
7
HOW IT WORKS
A LITTLE HISTORY
WHY IS THIS EXPLODING?!?
A LITTLE HISTORY
ChatGPT
● GPT-3 Language Model = way better
○ 3.5 & 4
● Free application ChatGPT Launches
Tech Is Catching Up Fast
● AI went from “nice to have” to “table stakes”
○ E.g. Google & Bing
Some Pros & Cons
“AI is a Seismic Shift In How
the World Works”
–CMO, ZAPIER
PROS
USING AI IN DIGITAL MARKETING
CONS
USING AI IN DIGITAL MARKETING
ChatGPT & Bard -
A Few Use Cases
14
Research
15
Ideation
16
Writing
Content
17
Writing Code
18
Data
Analysis
ChatGPT & Bard - Channel Tactics
20
MASTER YOUR PROMPTS
#1: Context
#2: Clear Topic
#3: Questions
#4: Follow-Up
#5: Examples
#6: Feedback
CHANNEL TACTICS
21
MASTER YOUR PROMPTS
CONTEXT
For V9Digital.com we are trying to do a better job providing thought leadership in the areas of
SEO, Social Media, Google Analytics & Content Marketing. The brand has a fun, informal tone
& we are talking to Directors of Marketing, Heads of Marketing, CMOs, etc. Don’t respond
yet.
CLEAR TOPIC
We want to write a 3-email drip series for when someone completes a lead form. Don’t
respond yet.
QUESTION
What are some email topics we should consider including in a drip series for new sales
prospects, that are too salesy and also have a fun, informal tone?
CHANNEL TACTICS
Image goes here
370 x 540 pixels
22
MARKETING PLANNING
CHANNEL TACTICS
- Market Research
- Competitive Analysis
- Marketing Plan Outline
- Best Practices
- Persona / Demographic Info
Image goes here
370 x 540 pixels
23
CONTENT MARKETING
- Content Topics
- Titles
- Content Outlines
- Content Research (e.g. infographics)
- Content Substance (e.g. recipe)
- Building tools (link earning)
CHANNEL TACTICS
Image goes here
370 x 540 pixels
24
SOCIAL MEDIA
- Sentiment analysis
- Ideas for a social calendar
- Captions / posts
- Content for engagement
- Longer content (e.g.
LinkedIn articles)
CHANNEL TACTICS
Image goes here
370 x 540 pixels
25
SEO
- Analyzing Technical SEO crawls
- Perform keyword research
- Id best content
- Grab semantically related words
- Meta data (e.g. meta descriptions)
- Optimize content
- Content expansion
- Ask for ideas to increase expertise &
authority on content
CHANNEL TACTICS
Image goes here
370 x 540 pixels
26
LOCAL SEO
Google Profile:
- Optimized profile information
- Q&A
- Business Updates & Posts
Additional
- Optimize your local SEO page
- Find directories you should be
listed in
CHANNEL TACTICS
Image goes here
370 x 540 pixels
27
EMAIL MARKETING
- Newsletters
- Follow-ups
- Drip email series
- Email design
CHANNEL TACTICS
Image goes here
370 x 540 pixels
28
PAID ADS
- Ad copywriting
- Keyword research
- Ad targeting ideas
- Analyzing your ad data
CHANNEL TACTICS
Where’s This Headed?
Image goes here
370 x 540 pixels
30
A.I. Is Growing Up Fast
Where’s This Headed?
Note: GPT = Only 1 Language
Model
- LaMDA (Google)
- Bloom (BigScience)
- Gato (DeepMind)
- SableDiffusion (Stability AI)
31
THERE’S AN APP PLUGINS FOR THAT
USING AI IN DIGITAL MARKETING
Image goes here
370 x 540 pixels
32
Legal Ramifications
Where’s This Headed?
● Liability & Accountability
● Intellectual Property Rights
○ Copyright Violations
● Data Protection / Privacy
● Surveillance
Image goes here
370 x 540 pixels
33
Ethics
Where’s This Headed?
● Bias & Discrimination
● Privacy
● Security
● Job Displacement
● Misinformation / Fake Content
● Transparency / Accountability
● Making Humanity Dumber vs.
Smarter
● Existential (Skynet theory)
Image goes here
370 x 540 pixels
34
Where to Lean In
Where’s This Headed?
● Play around with AI tools like ChatGPT
● Try to build efficiencies in your current
work flows
● Getting your marketing plan organized
Image goes here
370 x 540 pixels
35
Focus On Your Brand
Where’s This Headed?
● Personas
● Differentiators
● Messaging
● Marketing Strategy
● Unique Marketing Ideas
○ A.I. Tactics vs. Unique
Tactics
Resources to Help
You Keep Momentum
Image goes here
370 x 540 pixels
● ChatGPT
● Bard*
● Grammarly
● Originality.ai
● SEMRush
● Clearscope / Surfer SEO
● Canva
● FlexClip
● Fathom
Image goes here
370 x 540 pixels
TOOLS
MY FAVORITE
Image goes here
370 x 540 pixels
● OpenAi.com
● Search Engine Journal
○ great article on prompts &
follow-up
● AI Magazine
● AI Trends
● artificialintelligence-news.com
● LinkedIn #ai #chatgpt
Image goes here
370 x 540 pixels
TO FOLLOW
AI NEWS SITES
Need A Hand?
Image goes here
370 x 540 pixels
● Answer and digital marketing questions via email
email: nhenley@v9digital.com
● Share today’s slides :)
● Connect & engage with you / your brand on
social media
● Have a casual conversation about your digital
program (email me for scheduling link)
Image goes here
370 x 540 pixels
I’M HAPPY TO
NO COST
Image goes here
370 x 540 pixels
This is a Meetup for all of us
After today, I would love:
● Feedback on the format / location / timing
● Ideas for future topics
● Introductions to potential speakers
● Join our LinkedIn Group & loop in other
marketers
Image goes here
370 x 540 pixels
MY REQUESTS
THIS MEETUP
Image goes here
370 x 540 pixels
Google My Business
Request for Reviews
https://g.page/r/CTANSa5LaEAbEB0/review
Image goes here
370 x 540 pixels
ONE LAST REQUEST
THIS MEETUP
THANK YOU
https://www.V9Digital.com
hello@V9Digital.com

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How to Use AI in Your Digital Marketing (1).pdf

  • 2. Fun Disclaimer Time A.I. Already Changed From When We Made This
  • 3. Image goes here 370 x 540 pixels 3 TRUTH SIMPLE DON’T PANIC We’re all figuring this out
  • 4. 01 LITTLE BACKGROUND ON AI 02 PROS & CONS 03 USING AI TO BUILD EFFICIENCY TODAY 04 WHERE AI FOR DIGITAL IS LIKELY HEADED AGENDA TODAY’S
  • 5. A.I. - A Little History Lesson
  • 7. 7 HOW IT WORKS A LITTLE HISTORY
  • 8. WHY IS THIS EXPLODING?!? A LITTLE HISTORY ChatGPT ● GPT-3 Language Model = way better ○ 3.5 & 4 ● Free application ChatGPT Launches Tech Is Catching Up Fast ● AI went from “nice to have” to “table stakes” ○ E.g. Google & Bing
  • 9. Some Pros & Cons
  • 10. “AI is a Seismic Shift In How the World Works” –CMO, ZAPIER
  • 11. PROS USING AI IN DIGITAL MARKETING
  • 12. CONS USING AI IN DIGITAL MARKETING
  • 13. ChatGPT & Bard - A Few Use Cases
  • 19. ChatGPT & Bard - Channel Tactics
  • 20. 20 MASTER YOUR PROMPTS #1: Context #2: Clear Topic #3: Questions #4: Follow-Up #5: Examples #6: Feedback CHANNEL TACTICS
  • 21. 21 MASTER YOUR PROMPTS CONTEXT For V9Digital.com we are trying to do a better job providing thought leadership in the areas of SEO, Social Media, Google Analytics & Content Marketing. The brand has a fun, informal tone & we are talking to Directors of Marketing, Heads of Marketing, CMOs, etc. Don’t respond yet. CLEAR TOPIC We want to write a 3-email drip series for when someone completes a lead form. Don’t respond yet. QUESTION What are some email topics we should consider including in a drip series for new sales prospects, that are too salesy and also have a fun, informal tone? CHANNEL TACTICS
  • 22. Image goes here 370 x 540 pixels 22 MARKETING PLANNING CHANNEL TACTICS - Market Research - Competitive Analysis - Marketing Plan Outline - Best Practices - Persona / Demographic Info
  • 23. Image goes here 370 x 540 pixels 23 CONTENT MARKETING - Content Topics - Titles - Content Outlines - Content Research (e.g. infographics) - Content Substance (e.g. recipe) - Building tools (link earning) CHANNEL TACTICS
  • 24. Image goes here 370 x 540 pixels 24 SOCIAL MEDIA - Sentiment analysis - Ideas for a social calendar - Captions / posts - Content for engagement - Longer content (e.g. LinkedIn articles) CHANNEL TACTICS
  • 25. Image goes here 370 x 540 pixels 25 SEO - Analyzing Technical SEO crawls - Perform keyword research - Id best content - Grab semantically related words - Meta data (e.g. meta descriptions) - Optimize content - Content expansion - Ask for ideas to increase expertise & authority on content CHANNEL TACTICS
  • 26. Image goes here 370 x 540 pixels 26 LOCAL SEO Google Profile: - Optimized profile information - Q&A - Business Updates & Posts Additional - Optimize your local SEO page - Find directories you should be listed in CHANNEL TACTICS
  • 27. Image goes here 370 x 540 pixels 27 EMAIL MARKETING - Newsletters - Follow-ups - Drip email series - Email design CHANNEL TACTICS
  • 28. Image goes here 370 x 540 pixels 28 PAID ADS - Ad copywriting - Keyword research - Ad targeting ideas - Analyzing your ad data CHANNEL TACTICS
  • 30. Image goes here 370 x 540 pixels 30 A.I. Is Growing Up Fast Where’s This Headed? Note: GPT = Only 1 Language Model - LaMDA (Google) - Bloom (BigScience) - Gato (DeepMind) - SableDiffusion (Stability AI)
  • 31. 31 THERE’S AN APP PLUGINS FOR THAT USING AI IN DIGITAL MARKETING
  • 32. Image goes here 370 x 540 pixels 32 Legal Ramifications Where’s This Headed? ● Liability & Accountability ● Intellectual Property Rights ○ Copyright Violations ● Data Protection / Privacy ● Surveillance
  • 33. Image goes here 370 x 540 pixels 33 Ethics Where’s This Headed? ● Bias & Discrimination ● Privacy ● Security ● Job Displacement ● Misinformation / Fake Content ● Transparency / Accountability ● Making Humanity Dumber vs. Smarter ● Existential (Skynet theory)
  • 34. Image goes here 370 x 540 pixels 34 Where to Lean In Where’s This Headed? ● Play around with AI tools like ChatGPT ● Try to build efficiencies in your current work flows ● Getting your marketing plan organized
  • 35. Image goes here 370 x 540 pixels 35 Focus On Your Brand Where’s This Headed? ● Personas ● Differentiators ● Messaging ● Marketing Strategy ● Unique Marketing Ideas ○ A.I. Tactics vs. Unique Tactics
  • 36. Resources to Help You Keep Momentum
  • 37. Image goes here 370 x 540 pixels ● ChatGPT ● Bard* ● Grammarly ● Originality.ai ● SEMRush ● Clearscope / Surfer SEO ● Canva ● FlexClip ● Fathom Image goes here 370 x 540 pixels TOOLS MY FAVORITE
  • 38. Image goes here 370 x 540 pixels ● OpenAi.com ● Search Engine Journal ○ great article on prompts & follow-up ● AI Magazine ● AI Trends ● artificialintelligence-news.com ● LinkedIn #ai #chatgpt Image goes here 370 x 540 pixels TO FOLLOW AI NEWS SITES
  • 40. Image goes here 370 x 540 pixels ● Answer and digital marketing questions via email email: nhenley@v9digital.com ● Share today’s slides :) ● Connect & engage with you / your brand on social media ● Have a casual conversation about your digital program (email me for scheduling link) Image goes here 370 x 540 pixels I’M HAPPY TO NO COST
  • 41. Image goes here 370 x 540 pixels This is a Meetup for all of us After today, I would love: ● Feedback on the format / location / timing ● Ideas for future topics ● Introductions to potential speakers ● Join our LinkedIn Group & loop in other marketers Image goes here 370 x 540 pixels MY REQUESTS THIS MEETUP
  • 42. Image goes here 370 x 540 pixels Google My Business Request for Reviews https://g.page/r/CTANSa5LaEAbEB0/review Image goes here 370 x 540 pixels ONE LAST REQUEST THIS MEETUP