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An Introduction to Using
to Code Open-ended Text
Webinar May 2023
Agenda
• The role of coding
• Introducing word clouds
• Coding open-ended survey responses
• Coding longer-form text
• Word Cloud Plus
• Q & A
Coding Open-ended Verbatims
What makes a great presenter? Voice Audience Humour
25
Clever way of involving people, using voice,
pause to get attention, eye-catching slides
1 0 0
26
The ability to 'control' the presentation and
audience.
0 1 0
27
Their overall persona - voice and how they
engage the audience - a balance of
presentation of facts and discussion, Slides -
easy to understand, visually attractive
1 1
28
They are well-prepared and very interested in
the subject. You can really feel how much
they want the audience to love their subject
as well.
0 1 0
29 The content, Sense of humor. Easy going 0 0 1
Coding Large Files
• 100 people, read them all
• 500 read them all
– but order effects come into play
• 5000 take a random sample of 500
– but order effects come into play
Free version
Coding with Word Cloud Plus
• Generate a cloud
• Code the most
frequently occurring
words & phrases
• Summarize the
patterns
• Premium feature
Word Cloud Coding is Sampling
• Instead of a random sample, a sample based
on the words and phrases uses most often
• Instead of reading oldest to newest, or first to
last, we start reading with words & phrases
that are used more often
Other forms of open text
Reports, speeches, emails,
reviews, interviews, books etc
The Wonderful Wizard of Oz –
from Project Guttenberg
Not the same as the film
Word Cloud Plus
Free Version
• Unlimited projects
• Unlimited exports
• 22 fonts
• Custom color schemes
• Basic data cleaning tools
Premium Version
• All free features
• No watermark
• Greater analysis tools
• Coding
• Licensed for commercial use
• $7.99 a month
• 60-day free trial
Q & A
Will Poynter
Ray Poynter
Thank You
Sponsors

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Using Word Cloud Plus to Code Open Ended Text

  • 1. An Introduction to Using to Code Open-ended Text Webinar May 2023
  • 2. Agenda • The role of coding • Introducing word clouds • Coding open-ended survey responses • Coding longer-form text • Word Cloud Plus • Q & A
  • 3. Coding Open-ended Verbatims What makes a great presenter? Voice Audience Humour 25 Clever way of involving people, using voice, pause to get attention, eye-catching slides 1 0 0 26 The ability to 'control' the presentation and audience. 0 1 0 27 Their overall persona - voice and how they engage the audience - a balance of presentation of facts and discussion, Slides - easy to understand, visually attractive 1 1 28 They are well-prepared and very interested in the subject. You can really feel how much they want the audience to love their subject as well. 0 1 0 29 The content, Sense of humor. Easy going 0 0 1
  • 4. Coding Large Files • 100 people, read them all • 500 read them all – but order effects come into play • 5000 take a random sample of 500 – but order effects come into play
  • 6. Coding with Word Cloud Plus • Generate a cloud • Code the most frequently occurring words & phrases • Summarize the patterns • Premium feature
  • 7.
  • 8. Word Cloud Coding is Sampling • Instead of a random sample, a sample based on the words and phrases uses most often • Instead of reading oldest to newest, or first to last, we start reading with words & phrases that are used more often
  • 9. Other forms of open text Reports, speeches, emails, reviews, interviews, books etc The Wonderful Wizard of Oz – from Project Guttenberg Not the same as the film
  • 10.
  • 11. Word Cloud Plus Free Version • Unlimited projects • Unlimited exports • 22 fonts • Custom color schemes • Basic data cleaning tools Premium Version • All free features • No watermark • Greater analysis tools • Coding • Licensed for commercial use • $7.99 a month • 60-day free trial
  • 12. Q & A Will Poynter Ray Poynter