Do you want to know how to find the meaning in a set of open-ended comments from your survey, from an online discussion, or from reports, articles and books? In this webinar, Ray Poynter, Co-Founder of NewMR and Word Cloud Plus, takes you step-by-step through a simple process for quickly finding the key messages in open-ended text. Ray uses Word Cloud Plus to jump-start his investigation and then leverages the easy-to-use coding function to extract the key messages in the data. To access this recording, visit NewMR.org/Play-Again. To find out more about Word Cloud Plus, visit https://wordcloudplus.com

1. An Introduction to Using
to Code Open-ended Text
Webinar May 2023

2. Agenda
• The role of coding
• Introducing word clouds
• Coding open-ended survey responses
• Coding longer-form text
• Word Cloud Plus
• Q & A

3. Coding Open-ended Verbatims
What makes a great presenter? Voice Audience Humour
25
Clever way of involving people, using voice,
pause to get attention, eye-catching slides
1 0 0
26
The ability to 'control' the presentation and
audience.
0 1 0
27
Their overall persona - voice and how they
engage the audience - a balance of
presentation of facts and discussion, Slides -
easy to understand, visually attractive
1 1
28
They are well-prepared and very interested in
the subject. You can really feel how much
they want the audience to love their subject
as well.
0 1 0
29 The content, Sense of humor. Easy going 0 0 1

4. Coding Large Files
• 100 people, read them all
• 500 read them all
– but order effects come into play
• 5000 take a random sample of 500
– but order effects come into play

5. Free version

6. Coding with Word Cloud Plus
• Generate a cloud
• Code the most
frequently occurring
words & phrases
• Summarize the
patterns
• Premium feature

8. Word Cloud Coding is Sampling
• Instead of a random sample, a sample based
on the words and phrases uses most often
• Instead of reading oldest to newest, or first to
last, we start reading with words & phrases
that are used more often

9. Other forms of open text
Reports, speeches, emails,
reviews, interviews, books etc
The Wonderful Wizard of Oz –
from Project Guttenberg
Not the same as the film

11. Word Cloud Plus
Free Version
• Unlimited projects
• Unlimited exports
• 22 fonts
• Custom color schemes
• Basic data cleaning tools
Premium Version
• All free features
• No watermark
• Greater analysis tools
• Coding
• Licensed for commercial use
• $7.99 a month
• 60-day free trial

12. Q & A
Will Poynter
Ray Poynter

13. Thank You

14. Sponsors