Comp

1. Mobile CrApps: Gambling with
customer loyalty by delivering a
bad experience
Shabbir Baliwala
Solution Sales Director - ASEAN
CPWR Mobility Thought Leadership FINAL UPDATE 6 02-23-12.pptx

2. By 2013,
mobile phones
will overtake
PCs as the
most common
web access
device.

3. By 2014, more than
3 billion of the world’s
adult population will be
able to transact
electronically via mobile
or Internet technology.

4. Mobility: Creating new business opportunities
Machine-to-Machine Communication
growth of
M2M market
2010-2016
m-Commerce
spent via mobile
payments in 2011
spent via
mobile
payments
in 2015
4

5. 72% of Consumers Want Mobile-Friendly Sites: Google Research

6. Google Research : So what, exactly, are consumers looking for in a App
accessed from a mobile device?
• Speed - loading time of 5 seconds or less
• Big, mobile-friendly buttons
• Limited scrolling and pinching
• Quick access to business contact information
• “Click to call” access to phone the business
• Links to the company’s social media profiles

8. • Singapore Local Banks - Login
Bank Availability Response Time
DBS 98.44 % 5.28 secs
UOB 96.11 % 15.40 secs
8

9. A World of
Opportunity
They understood the changing
expectations of consumers.
• 130% increase in online sales
• #1 online supermarket

10. So what does all this mean to you?
Mobility represents a
fundamental and irreversible
change: Your consumers
decide how, when and where
they connect with you.
Do you have the right strategy for
addressing this new challenge?
10

11. Implementing a Mobility Strategy:
Best practices and pitfalls to avoid
11

12. What we’ve learned: Three best practices
Ensure your mobility strategy
1 aligns with business objectives
2 Make sure you understand
consumers' expectations
3 Be paranoid about
the end-user experience
12

13. Changing the game:
Coming soon to a device near you
Biometric
Sensors
NFC
Healthcare
Sensors HD Audio
Pressure
Sensors Motion Control
Heat Sensors Augmented
Reality
13

14. Mobility Best Practices: Checklist Summary
Ensure your mobility strategy aligns with business objectives
 Is there buy-in from key stakeholders across company?
 What's the likely impact on the rest of your business?
 Are there any potential data security or compliance issues?
Make sure you understand consumer expectations
 Are you socializing with consumers, or just advertising to them?
 Are you providing a consistent experience across all devices?
 Are you engaging end users with targeted, relevant content?
Be paranoid about the end-user experience –
TEST AND MONITOR FROM THE END-USER POINT OF VIEW. DO YOU KNOW:
 What they do (key transactions)?
 Where they do it (geographic locations)?
 How they do it (browsers and mobile devices)?
14

15. Compuware Resources - Free Instant Tests
www.compuware.com/
application-performance-management
15

16. Analysts Validate Compuware’s APM Leadership
Gartner Positions Compuware in the
1 Leaders Quadrant
of the APM Magic Quadrant Report
Forrester Research Awards Compuware
2 Top Scores
in evaluation of APM Market
Frost and Sullivan Names Compuware
3 Global Company of the Year
for cloud-based APM
EMA Awards Compuware
4 Highest Score for APM Functionality
One of the industry's most "cloud-ready" APM solutions

17. Lets Join An APM Community
Compuware Asia APM Group
– Share industry articles, whitepapers and tips on Application
Performance
– Troubleshoot/ share experience on Performance challenges
– Regular technology update events

18. Compuware delivers results …
• Reduced revenue loss by
92% and $737,251 annually
• Reduced home page load time
from 11.3 seconds to 3.4 seconds
• Reduced SAP license costs by
$475,000 per year
• Saved 50%+ in staff and fees
• Reduced downtime 45%
• Improved first-hour problem
resolution rate to 80%
• Improved annual troubleshooting
efficiency by 97%,
saving$784,000
18