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Workshop 7: Toy Design and Beyond: How 3D Printing is Changing Everything
1.
2. bio
- Fisher Price – Mattel
• Constant creative challenges
• Advanced tech – JPL, MIT etc.
• Business + Marketing
• Worked with every type of 3D printing tech + more.
• Contact with other industries;
• video games, movies /TV, creative, candy, sports
- Now independent inventor
- work with all toy companies
- non toys too
20+ years in toys
5. past Toys - fun
Tech - magic
Teach – empower
Formula Fuelers
proud
happy
smarter
concept
SLA model
6. Toys + tech.
Skylanders: Video
game toy hybrid
Used 3D printing of
video game assets to
speed + improve
production of
multiple figures – no
toy experience
past
9. 1st thing that
is just yours
shows identity
empowering
toys
10. + tech
- Moon Lander
- Commodore 64
- Rugrats Doll
All had Same
computing power
toys
11. 3D printing (3DP)
The name doesn’t cover it.
Computers = digital brain
3DP = robot hands
in some form it will impact everyone
12. From DNA to Buildings
Plastic, metal, ceramic, cement, food,
glass, sand, skin, DNA, flexible,
conductive, fiberglass, implants,
hybrid materials, nano size, large
format, and much more
What can you print?
no joke
13. Time line In its infancy
Industrial vs consumer
1982
hand assembled
1976
Hard to use + low quality
Image rights : Makerbot,Apple, Commodore Int., IBM
14. Will we have 3D printers at home?
... Do you have a 2D printer?
15. - Beautiful but fragile
- Poor functional properties
- Mystery materials
today Age 13+: Standard for unknowns.
21. Spin Master 3D
–Armor files
available online
Hasbro working
with 3D systems
Lego – great 3D
online world
today interesting things are
happening with large toy
companies
22. Hasbro, Shapeways and fans.
Don’t fight IP issues– turn them into positives
today Intellectual Property: good
26. In some ways it already has….
Design and development has
already changed top to bottom
3D
“ Is 3D printing really
going happen?”
27. “______” issue will kill it.
John Lasseter was terminated from Disney by
‘experts’ because ‘computers have no place in
animation’;
1. It will cost too much
2. It takes too long
3. Animators will lose jobs
4. It‘s ugly
Every prediction
100% backwards
then Disney bought Pixar
?
31. - Kids don’t ask “What is 3D printing for?”
….they just GO
- Great educational tool
- Part of new economy
Why kids?
32. “What do you do?....
That’s what it’s for ”
? “What is 3D printing for? ”
33. Made by individual
Shared online
groups jump in
world wide benefit
3D printing is for you.
34. Printing
On anything
Laser cut also
Fabric
Direct to fabric
digital
embroidery with
laser cutting
other techs
35. laser cutter
water jet
CNC
foundry
print wax
print sand
other techs
36. other techs Open source makes
electronics easy
Arduino
Raspberry pi
Galileo
Basic stamp
37. a few people +
fun idea +
3d printed parts +
Aliexpress.com +
Amazon.com =
current major toy companies -
all the overhead and issues (don’t underestimate)
You too can compete with the best !
electric paper airplaneWeb access
38. Prototype an idea:
Old way:
- Do I have materials? - maybe
- Do I have tools necessary? – maybe
- Can I build it ? – maybe
- Build with what you have + can find
- Model is fragile - ‘one of a kind’:
39. New way:
- Do I have materials? -YES
- Do I have tools necessary? –YES
- Can I build it ? –YES
- Build what you want.
- Model is strong- easy to; fix, duplicate, change size,
change color, revise parts, and can use old assets
- Everything is in the magic box !
and it works 24/7
Prototype an idea:
40. How things have changed:
Speed: 5x *per machine
Quality: 5x beyond my skills
Complexity: things impossible before
Limits: few (cost and size)
Better in most every way
42. Square wheels can roll …
on a specific track.
- Accurate and fast
I would not have done this project
with out my printer
Prototype an idea: example
Before:
43. 1. [ Design ]
2. samples
3. tooling
masters
4. cut tooling
5. install
6. 1st shots
7. remove
8. revisions
9. re-install
10. [ Production ]
11. put in shipper
12. put container
13. mover to
warehouse
14. move to ship
15. on ocean
16. unload
17. customs
18. warehouse
19. unpack
20. ship to
distribution
center
21. warehouse
22. ship to online
store
23. warehouse
24. [ Ship to
customer ]
1 action figure:
• 8 months :design
approval to store
• $100,ooo in
tooling
• Many faculties +
services
• Hundreds of
people
Manufacturing benefits…
44. benefits…
Remove problems of today
No tooling, shipping, warehousing, or lead time
No choices about what toys to make- you can make them all
No retailer, sales, or customs office to worry about
No loss for failed movie, trend changes, or disaster strikes
Endless possibilities
Customize every toy
Only added to the catalog and never have to remove any items
Re-imagine existing categories and create completely new ones
Make the same toy at many prices, from many materials for no
extra cost
47. created from
2 files…
• any size
• any material
• plus upgrades
SLS, FDM, inkjet, SLA, DLP,
printed metal, waterjet, laser
cut, CNC, NinjaFlex
48. • Push limits
• customize
15mm
41mm
37mm
19mm
Interlocking parts
Image rights : Hoganas + MTrageser
49. Not hype
• Nano
(1 mm) 2 grains of salt
• Sculpture park
(5 meters)
2 Photonic Professional GT
at the ETH Zurich and IBM
research lab
Image rights : Nanoscribe + MTrageser
50. 44 hours
to build
a car
Cincinnati. Inc.
100 years in Ohio
Local motors:
Tech Startup
the future…
New industries will emerge
51. Revitalizing heartland industry.
Michigan to Alabama
GE/Local Motors- Louisville, KY.
Exone- OH area
America Makes.- Youngstown, OH
Cincinnati. Inc., OH
…..and more
small towns
52. Unique moment in time
Best time to be inventor-
there is nothing to stop you.
For all ages – 9 to 90
Everyone is qualified because….
no one is
Family + Community
Parents + kids
Maker spaces