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1620 keynote olson_using our laptop


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1620 keynote olson_using our laptop

  1. 1. Christi Olson Head of Evangelism, Microsoft IN SEARCH FOR THE HOLY GRAIL
  2. 2. 2:14am EST August 29th 1.2 Trillion x x o o
  3. 3. 2:14am EST August 29th 1.2 Trillion x x o o
  4. 4. @ChristiJOlson Transformation Applications Implications Disruption
  5. 5. Extending AI to the Edge Intelligent Cloud Intelligent Edge
  6. 6. “By 2020, companies who effectively master AI will steal $1.2 trillion per year from those that don’t” – Gartner
  7. 7. Digital Marketing
  8. 8. AI is defining a new world view for marketers enabling deeper connections and personalization [of everything]
  9. 9. Knowledge Processing Search Tech Machine Learning Reasoning AI Acquisition Modeling Representation Management Discovery Engineering Natural Language Speech Image Video Gestures Signals Knowledge Data Algorithms Semantic Web Ontology Terminology Links Text and Image Mining Logic Architecture Intelligent Interfaces Infrastructure Neural Network Deep Learning Inductive and Deductive Predictive Data, Text and Image Mining Probalistic Uncertain Model-Based Analogy Based Qualitative Inductive
  10. 10. Machines showing capabilities that are typically associated with human intelligence.
  11. 11. Human ingenuity amplified by intelligent technology. AI=
  12. 12. Artificial Intelligence How AI is amplifying marketing ingenuity
  13. 13. AI allows you to REASON over large data sets Leverage this unique data to augment your business in new, unimaginable ways
  14. 14. Connected Cars are capable of generating 25 GB of data per hour 23
  15. 15. 12Bconnected devices 30Bconnected devices
  16. 16. IoT in action – Dashing + ComQi
  17. 17. Knowledge Graph
  18. 18. Internet of Actions Internet of Things
  19. 19. AI enables marketers to UNDERSTAND their customers through more natural forms of input. Interprets data inputs: text, voice, image, gestures and normalizes these inputs for application
  20. 20. Entering the BOT conversation
  21. 21. Vision Language Speech Search Knowledge
  22. 22. AI allows new ways to interact with technology Interacting Consumers rely on AI-enabled devices to get information, research, and purchase items
  23. 23. Andrew Ng Baidu
  24. 24. What’s the air velocity of an unladen swallow? Hey Cortana….
  25. 25. 𝑉𝑖 = 𝐴0 5[ 𝑄𝐶 𝑃𝑂 + 1 2 7 − 1]
  26. 26. Skills BFF’s:
  27. 27. Don’t forget you mentioned: You’d pick up the baby from daycare to go trick or treating with the Kings.
  28. 28. Let’s chat voice search @ChristiJOlson
  29. 29. @ChristiJOlson Voice search queries are more conversational in nature and longer then text queries
  30. 30. Question words can provide a signal of intent. Include Question words
  31. 31. Mobile voice search is more likely to be local-based than text search. 3X Name Address Phone # Reviews/Ratings
  32. 32. Digital Assistants can recognize items within an image and help a consumer find where to purchase it.
  33. 33. Voice Search is most commonly used for simple tasks
  34. 34. “By 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human.” -Gartner
  35. 35. Conversational Commerce
  36. 36. Intelligent Bots Interact in personal, natural ways and infuse process with intelligence. Greeting Integrate with Dynamics CRM to surface relevant suggestions Recognize images with Computer Vision Generate quotes based on smart insights Analyze sentiment Live agent handoff Prompt for text
  37. 37. Skills teach intelligent agents to make and take actions
  38. 38. @ChristiJOlson Virtual and Augmented Reality are going to completely reshape business. Harvard Business Review
  39. 39. Mixed Reality as an extension of your brand and consumer experience
  40. 40. 53 Artificial intelligence will augment human ingenuity to create a world where we all can achieve more than we could on our own.
  41. 41. Say Hi! @ChristiJOlson Thank You!
  42. 42. © 2016 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted as a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. Microsoft MAKES NO WARRANTIES–EXPRESS, IMPLIED, OR STATUTORY– REGARDING THEI NFORMATION IN THIS PRESENTATION.