RD Alcorn personal brand

1. PERSONAL BRAND EXPLORATION
RD Alcorn
Project & Portfolio I: Week 1
September, 29, 2021

2. Hi My name is RD Alcorn I come from a small
town in Texas that is right by the gulf of Mexico. I
love the world of sports and all of the stats that go
in to it and all of the different ways you can look at
it. I also was bullied for a few years and because of
that it made me realize that the only person that
has an effect on my life is me. My long term goal is
to become the general manger for the Houston
Astors.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Coaches and Scouts
• Statistical Assistants
• Recreation Workers
BRAND ARCHETYPE - The way I
will go about my work is just put my
head down a work really at whatever
it is and just staying quit and
minding my own business.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Sports management

4. [hiring manger for sports ]
TARGET AUDIENCE
Daniella
Recio
Outreach Plan:
• To first make contact I will Find the phone number
to get in touch with this department
• The method of commutation will be a phone call
• If I hear nothing back I will call again in a week
Manager Human Resources
at Houston Astros
Heather Kuehn
Outreach Plan:
• To first make contact I will Find the Explain one
method or mode of communication you will use to
make your initial contact with this person. -
• The method of commutation will be a phone call
• If I hear nothing back I will call again in a week
Coordinator Human
Resources at Houston Astros
Holly Brewer
Outreach Plan:
• To first make contact I will Find the Explain one
method or mode of communication you will use to
make your initial contact with this person. -
• The method of commutation will be a phone call
• If I hear nothing back I will call again in a week
Administrator Human
Resources at Houston Astros

5. GOALS
Short Term: (Immediately After Graduation,2023)
‣My Goal after Graduation is to get an internship
with the Houston Astros I should get this within
the first 3 month at the most after graduation
Mid Term: (2030)
• Specific goal you want to achieve in mid term.
‣My mid term goal is to have moved up in the
Houston Astros organization within the first 5
years of being there.
Long Term: (2040)
• Specific goal you want to achieve in long term.
‣My long term goal is to become the GM of the
Houston Astros with in 10 years of being apart of
the organization.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Understating sports Statistician
application
SOFT
HARD
Coding Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Understanding the game of
baseball
Novice / Adept / Expert
Using Bayesian
SOFT
HARD
Novice / Adept / Expert
Computer efficiency Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Understanding baseball stats Novice / Adept / Expert
Novice / Adept / Expert

7. I will bring a level of dedication to
whatever job I have that no one else my
age will bring
PROMISE

8. CREDENTIALS
Work Experience:
• I use to run GameChanger for a high
school baseball team I did this for 5 years
• I have worked in fast food restaurants,
Golf cart rentals and worked at a Golf
resort
Education:
• Entertainment Business, E.B., Full Sail University (Exp. 2023)
Volunteer Work:
• Running a scoreboard for high school
baseball and softball games
• Keeping stats for baseball and basketball

9. COMPETITION
CJ Rivera
Industry Experience:
• Internship: Team Operations
Education:
• Full Sail University: Entertainment Business
Master’s in Sports Management (Currently in
Progress)
• Universidad de Puerto Rico: Bachelor’s degree,
Labor and Industrial Relations (2014-2019)
Leadership Experience:
• N/A
Skills and Proficiencies:
• Baseball -2 endorsements
• Fast Learner - 1 endorsements
• Bilingual - 1 endorsements
RD Alcorn
Overall Online Presence:
• 384 Connections
• Professional looking headshot and banner
• Grade: Good 80 out of 100
Industry Experience:
• Kept books for baseball games
Education:
• Full Sail University: Bachelor’s degree, Arts,
Entertainment, and Media Management (Currently
in Progress)
• High school diploma
Leadership Experience:
• Shift Leader at Guest Services, Palmilla Beach
Resort
Skills and Proficiencies:
• Customer Service
• Communications
• English
Overall Online Presence:
• 3 Connections
• Need to spend time make profile look professional
(head shot, search connections, etc)
• Grade: Poor 60 out of 100

10. COMPETITION
Anthony Cacchione
Noteworthy Experience:
• Played Baseball at The City University of New York
RD Alcorn
Industry Experience:
• Houston Astros
• Coordinator, Baseball Strategy and
Valuation Dec 2019-Presetn
• Coordinator, Player Evaluation
• Baseball Operations Apprentice
• New York Mets
• Business Intelligence and Analytics
Education:
• The City University of New York, Bachelor’s degree,
Economics 2014-2018. 3.92
Skills and Proficiencies:
• Economic Research - 5 endorsements
• Data Analysis - 6 endorsements
• Team Leadership - 6 endorsements
Overall Online Presence:
• Over 500 connections, good picture, but no real
banner.
• Great connections and resources
• Grade: Grade: Good 80 out of 100
Industry Experience:
• Kept books for baseball games
Education:
• Full Sail University: Bachelor’s degree, Arts,
Entertainment, and Media Management (Currently
in Progress)
• High school diploma
Leadership Experience:
• Shift Leader at Guest Services, Palmilla Beach
Resort
Skills and Proficiencies:
• Customer Service
• Communications
• English
Overall Online Presence:
• 3 Connections
• Need to spend time make profile look professional
(head shot, search connections, etc)
• Grade: Poor 60 out of 100

11. BRAND POSITION
The reason that you should hire me is because
Because I have always understood the stats and what
is behind the stats. I can look at that and analyze who
would work together to make a great team.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NFL Draft April 28 2022 Las Vegas
• Nascar awards November 30 2021 Nashville Tennessee
• NHL Draft July 7 2022 Montreal
Digital Marketing
• Primary Content:The type of content I would would create
would be posting is stuff that goes on at the events and
what happen
• Primary Tools: The social media platforms I would be
posting on would be Instagram and twitter.
• Website: I would use my digital portfolio site to show my
future employers what I have been doing and what
experience I have gain over the years

13. PROFESSIONAL DEVELOPMENT
Mentor
• It would be someone like Reed Ryan because is in the
world of baseball which is what I want to get in to I would
establish a partnership with him by October 1 2022.
Formal Education
• Entertainment Business, march 2023
• Sports management Masters march 2025
Technical Skills
• Develop efficient skill set with player data analysis
software figure out the software that I want to use then
find someone who can teach me how to use the software
• Proficiency in typing skills once a day find an online
typing tutorial and do them myself 3 months
• Improve skill set with slide presentation once a week find
an online tutorials and watch it. 3 months
Soft Skills
• Time Management as it relates to completion of projects
one hour each week and to complete this it will take 6
months
• Clearing commutating written ideas and results. I will
spend 30 minutes daily reviewing written communication
techniques are implemented each week to complete this it
will take 6 months
• Clearly verbalizing exactions ideas and questions I will
day this 5 times a week by recording myself setting
exactions than doing it days later

14. RD Alcorn
You know how most people have a hard time
keeping stats in baseball. Well, what I do is use an app call
GameChanger. In fact, I have used the app for 5 years throughout middle
school and high school and it made keeping stats really easy and it crunch
the numbers for me.
“

15. REFERENCES
Anthony Cacchione - LinkedIn. (n.d.). Retrieved October 4, 2021, from https://
www.linkedin.com/in/anthony-cacchione-126232108.Â
Holly Brewer - Human Resources assistant - BVCAA DBA ... (n.d.). Retrieved
October 4, 2021, from https://www.linkedin.com/in/holly-brewer17.Â
Houston Astros front office. MLB.com. (n.d.). Retrieved October 4, 2021, from https://
www.mlb.com/astros/team/front-office.Â
Heather Kuehn - LinkedIn. (n.d.). Retrieved October 4, 2021, from https://
www.linkedin.com/in/heather-kuehn-11361621.Â
Daniella R. - Human Resources manager - houston ... - linkedin. (n.d.). Retrieved
October 4, 2021, from https://www.linkedin.com/in/daniella-recio.Â
Summary report for: 39-9032.00 - recreation workers. O*NET OnLine. (n.d.).
Retrieved October 4, 2021, from https://www.onetonline.org/link/summary/
39-9032.00.Â
Summary report for: 27-2022.00 - coaches and Scouts. O*NET OnLine. (n.d.).
Retrieved October 4, 2021, from https://www.onetonline.org/link/summary/
27-2022.00.Â
Summary report for: 39-9032.00 - recreation workers. O*NET OnLine. (n.d.).
Retrieved October 4, 2021, from https://www.onetonline.org/link/summary/
39-9032.00.Â
Burton, M. (2019, July 1). Online MBA spotlight: Sports management. Online MBA
Report. Retrieved October 4, 2021, from https://www.onlinembareport.com/
articles/mba-spotlight-sports-management.Â