This is the Project I did at Full Sail University

1. PERSONAL BRAND EXPLORATION
Tristan Hinkle
Project & Portfolio I: Week 1
March 4, 2022

2. The overview of me is that I’m different from
other people and I’m eagle scout as well. My
past has helped build me into the person I am
today by being cool and honest and focus my
schoolwork. My vision is to be an honest,
empathetic and impactful to Nascar. Passion for
me is to be a sideline reporter. My goals is to
work for Nascar and NFL as a sideline reporter.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Reporter/Anchor
• Sports Multi-Media Journalist
• Investigative Sports Reporter
BRAND ARCHETYPE - Show my
skills, projects, and training and
education Try to get my creativity
out in the world so everyone can
see.
Sideline Reporter for [NFL industry

4. [Hiring]
TARGET AUDIENCE
Rody Garcia
Outreach Plan:
• The task that I will complete to prepare for initial contact
with this person by showing my work on Linkedin.
• Explain one method or mode of communication you will
use to make your initial contact with this person. The
mode of communication I will use to make my contact
with this person by email or linkedin.
• Explain one manner and timeframe in which you will
follow up with this person. The one manner and
timeframe in which I will follow up with this person is by
doing intership with the NFL and the timeframe will be
in 2024.
PROFILE
PICTURE
[Manager, Human Resources
Business Partner] at
[National Football League
Kelly Robbins
Outreach Plan:
• The task that I will complete to prepare for initial
contact with this person by showing my work on
Linkedin.
• The mode of communication I will use to make my
contact with this person by email or phone call.
• The one manner and timeframe in which I will follow up
with this person is by being a pitcrew reporter in 2024.
PROFILE
PICTURE [Senior Director, Human
Resources at Nascar
Denny Voyles,
Outreach Plan:
• The task that I will complete to prepare for initial contact
with this person by showing my work on YouTube.
• Explain one method or mode of communication you will
use to make your initial contact with this person. . The
mode of communication I will use to make my contact
with this person by email .
• Explain one manner and timeframe in which you will
follow up with this person. . The one manner and
timeframe in which I will follow up with this person is by
PROFILE
PICTURE
[Assistant Director of Talent
Acquisition] at [Orlando
Magic NBA Team]
[

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Stay at Full Sail to get my master degree in
sportscasting. KPI To measure progress towards my
reaching goal. Workhard and do my best and have
fun. The measurable with a timeframe attached will
be August of 2023.
Mid Term: (2023)
• Specific goal you want to achieve in mid term. Do a
internship at a local news station about sports.
‣ KPI to measure progress towards reaching
goal. By studying very hard and be cool. The
measurable with a timeframe attached will be
the summer of 2023.
Long Term: (2025)
• The goal you want to achieve in long term is to work
for Nascar as pitcrew reporter.
‣ The measure progress towards reaching goal
by showing my work on linkedin. The
measurable with a timeframe attached will be

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Spreadsheet software
SOFT
HARD
Novice / Adept / Expert
Voice recognition software Novice / Adept / Expert
Analytical or scientific software Novice / Adept / Expert
Web page creation and editing
software
Novice / Adept / Expert
Desktop publishing software
SOFT
HARD
Novice / Adept / Expert
Data base user interface and
query software
Novice / Adept / Expert
Interpersonal skills Novice / Adept / Expert
Web platform development
software
Novice / Adept / Expert

7. I help Broadcast Announcers do Speak or
read from scripted materials, such as news
reports or commercial message by play and
queue music, announce artist or title of
performance, identify station, or interview
guests.
PROMISE

8. CREDENTIALS
Work Experience:
• Previous jobs, Eagle projects, leadership
roles Eagle scout role
• Pasty chef, projects, Chef at a restaurant
Education:
• ServSafe Certification Course
Completed, ServSafe food handler
• Sportscasting, B.S., Full Sail University (Exp. 2023)
Awards:
• Any awards? Eagle scout bage

9. COMPETITION
Aaron Taylor
Industry Experience:
• Sports Podcasts
Education:
• Sportscasting
Leadership Experience:
• Good Leadership
• Good to work with
Skills and Proficiencies:
• Skill 1 Communication- 0 endorsements
• Skill 2 Microsoft Word - 0 endorsements
• Skill 3 Customer Service - 0 endorsements
Tristan
Overall Online Presence:
• How many connections? 89, banner image
customized? yes, professionalism of headshot? No,
how detailed is the profile? It has a lot of information,
published articles? No, active on other social media?
No, is their LinkedIn URL customized? No
• Grade: 85 Poor, Average, or Superior? Average , 70
out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Sports sideline reporter at Nascar or
NFL
Education:
• Sportscasting major
Leadership Experience:
• Eagle Scout Leadership
• The Communicator.
Skills and Proficiencies:
• Skill 1 critical thinking - 0 endorsements
• Skill 2 Active Listening – 0 endorsements
• Skill 3 : Good communication skills- 0 endorsements
Overall Online Presence:
• How many connections? 64, banner image
customized? No, professionalism of headshot? No, how
detailed is the profile?, published articles?, active on
other social media? Yes, is their LinkedIn URL
customized? No, Linkedin URL customized
• Grade: 85 Poor, Average, or Superior? Average, 70 out
of 100

10. COMPETITION
Michelle Coyne
Noteworthy Experience:
• Account Coordinator
• Account Management Intern
Tristan
HEADSHOT HEADSHOT
Industry Experience:
• Fox Sports
Education:
• University of Central Florida
Skills and Proficiencies:
• Skill 1 Business Analytics- 2 endorsements
• Skill 2 Communication - 1 endorsements
• Skill 3 Interviewing- 3 endorsements
Overall Online Presence:
• How many connections? 500, banner image
customized? Yes, professionalism of headshot? Yes,
how detailed is the profile? Very detailed profile,
published articles? No, active on other social media?
Yes, is their LinkedIn URL customized? Yes
• Grade: 95 Poor, Average, or Superior?, 89 out of 100
Industry Experience:
• Sports sideline reporter at Nascar or
NFL
Education:
• Sportscasting major
Leadership Experience:
• Eagle Scout Leadership
• The Communicator
Skills and Proficiencies:
• Skill 1 critical thinking - 0 endorsements
• Skill 2 adaptability - 1 endorsements
• Skill 3 problem solving- 0 endorsements
Overall Online Presence:
• How many connections?,64 banner image customized?
No, professionalism of headshot? NO, how detailed is
the profile? No, published articles? No, active on other
social media? Yes, is their LinkedIn URL customized?
No
• Grade: 85 Poor, Average, or Superior? Average, 70 out
of 100

11. BRAND POSITION
For [Hiring] who [Nascar], I provide [traveling to
sporting events to report play-by-play action from
the sidelines, interviewing players and coaches,
researching and writing stories for publication,
shooting short videos and taking photographs.]
because [YOU possess a combination of skills
and experience that make you stand out. .]
“TJ”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ 02/14/2024| Concord, NC TRACK SIDE EVENTS
LEAD (RACING ELECTRONICS)
• Name of event or professional organization
‣ 6/17/2024| Tampa Bay FL The NFL Summer Internship
Program
• Name of event or professional organization
‣ 3/7/2025| Orlando FL Career Fair
Digital Marketing
• Primary Content: The type of content will you create and
publish online will be video content. To describing my brand
verbally, use strong, authentic and consistent visual imagery.
Use still photos, videos and graphics to help give my brand a
stronger resonance with my viewers.
• Primary Tools: The social network that I will use to promote
my content is Instagram, Linkedin . Once a week. Adoe
Profilo format.
• Website: I will use my digital portfolio site moving forward to
help me build my brand awareness online by putting my video
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Gus Ramsey will be my mentor embark on my career
path. The lifestyle he should have is being a mentor.
DATE TO EST 2023. PARTNERSHIP Program
Director: Dan Patrick School of Sportscasting.
Formal Education
• Sportscasting degree program and/or other ServSafe
certification programs you intend to complete w/ 2023.
Technical Skills
• Specific task to address a technical skill gap -
Spreadsheet software NFL, 2024
• Specific task to address a technical skill gap - Word
processing software Nascar, March 2023
• Specific task to address a technical skill gap -
Broadcasting Engineer NFL, 2023
Soft Skills
• Specific task to address a technical skill gap - Analytical
or scientific software
• NFL, 2024
• Specific task to address a technical skill gap – Web
page creation and editing software .Fox Sports , 2023
• Specific task to address a technical skill gap - Voice
recognition software NFL , 2024

14. Tristan Hinkle
You know [most high school are not sideline reporters in high school.]? Well,
what I do is [have the student volunteer at the high school games]. In fact, [I
did called sports game at my old high school].
“
Picture of You
Goes Here

15. REFERENCES
Assistant Director of Talent Acquisition and Employee
Development at Orlando Magic NBA Team Denny Voyles
Denny’s Profile (2022)
linkedin.com/in/denny5
Broadcast Announcers and Radio Disc Jockeys
https://www.onetonline.org/link/summary/27-3011.00
Michelle Coyne (2022) degree connection
Senior Pricing Analyst, Fox Sports
Michelle’s Profile
linkedin.com/in/michellecoyne0803
Rody Garcia (2022) degree connection
Manager, Human Resources Business Partner at National
Football League (NFL)
Rody’s Profile
linkedin.com/in/rodygarcia
Kelly Robbins, PHR, SHRM-CP (2022) degree connection
Senior Director, Human Resources at NASCAR
Kelly’s Profile
linkedin.com/in/kelly-robbins-phr-shrm-cp-62119825