2. My name is Ethan Pike, and I’m a 20 year old
Full Sail Student from Plymouth, Indiana.
Growing up I was always into sports, and would
like to use my knowledge of sports in some form.
I am articulate when I speak and am consistently
looking into sports news so I’m always up to
date when I need to report on something.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Agent
• Coach/Scout
• Broadcast Announcer
BRAND ARCHETYPE - Being a
sage archetype, I’m very analytical
and focus on facts. I look to remain
unbiased and bring results to
whoever I work for.
Sports Management for Sports/Entertainment
4. TARGET AUDIENCE
Eric Birdsley
Outreach Plan:
• I will write out some questions to ask about the industry,
and how I can get involved at a young age to get ahead
quickly
• I plan to email
• I plan to follow up with Eric sometime within the next
year.
HR Professional | HR
Consultant at Marquee
Sports Network
Gene White
Outreach Plan:
• I would like to ask about what kind of things I need to
do in order to potentially qualify, and what I could do to
set myself out from other people
• I plan to email
• I would like to follow up with Gene throughout the next
year to discuss areas I could strengthen my portfolio to
potentially get a job at a place like FOX Sports
Director of Talent Acquisition
at FOX Sports
Drew Sanders
Outreach Plan:
• I plan to ask Drew about how he got into sports
journalism and what can I do to try and get my name
out there
• I plan to email
• I would like to follow up with Drew every few months.
He’s our local sports journalist on the news, so I feel
like the more I can communicate and gain knowledge
the more I can use it to my advantage.
WNDU Sports Journalist
5. GOALS
Short Term: (Immediately After Graduation, 2025-26)
‣I plan to continue my education, and look to go
to Purdue University for a degree in
communications or a sports-related area.
Mid Term: (2031-36)
‣My planned career paths are either as an
analyst or a journalist. By this time my goal is
to be working for a company and have started
writing articles, with
Long Term: (2046)
‣By this point I will have already established
myself in sports media in whatever occupation
I choose. My goal is to have my own show
whether through a big company or building my
own platform to bring sports news to people in
a unique way.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Research
SOFT
HARD
Novice / Adept / Expert
Writing Novice / Adept / Expert
Communication Novice / Adept / Expert
Decision making Novice / Adept / Expert
Writing
SOFT
HARD
Novice / Adept / Expert
Marketing Novice / Adept / Expert
Speaking Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
7. I discuss the major news of the day and
describe the culture within the sporting world
to give viewers a window into their favorite
teams.
PROMISE
8. CREDENTIALS
Work Experience:
• Laborer/carpenter at Milestone
Construction
• Bagger at Kroger
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• Baseball Coach at Plymouth Parks
• Umpiring through IHSAA
9. COMPETITION
Noah Friedman
Industry Experience:
• 9 years
• 4 years and 6 months at FOX Sports
Education:
• Arizona State University - Walter Cronkite School of
Journalism
Leadership Experience:
• Sports Director at New Media Broadcasters
Skills and Proficiencies:
• Research/storytelling
• Editing/production
• ENPS/AP writing style
Ethan Pike
Overall Online Presence:
• 500+ connections, No banner image, professionalism of
headshot, detailed experience on profile with published
articles, on X (Twitter),
• Grade: 100 out of 100
Industry Experience:
• 3 years in sports
• No media experience
Education:
• Currently studying for Bachelor’s in Sportscasting
Leadership Experience:
• Local coaching experience
Skills and Proficiencies:
• Writing
• Research/developing articles
• Vocal
Overall Online Presence:
• No LinkedIn, overall no major presence online. Global
search results don’t provide any on individual.
• Grade: 0 out of 100
10. COMPETITION
Chavisse Ross
Noteworthy Experience:
• Georgia National Guard - Intelligence Professional
Ethan Pike
Industry Experience:
• 13 years
Education:
• Brewton-Parker College (2009)
Skills and Proficiencies:
• Good work ethic
• Dependable
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• 27 connections, no banner image customized, not
professional (not a military headshot), the profile seems
somewhat organized but could use work, no published
articles, not active on other social media, is their
LinkedIn URL customized? No
• Grade: 40 out of 100
Industry Experience:
• 3 years in sports
• No media experience
Education:
• Currently pursuing a Bachelor’s in Sportscasting
Leadership Experience:
• Local coaching experience
• Umpiring experience in high school
Skills and Proficiencies:
• Writing
• Research/developing articles
• Vocal
Overall Online Presence:
• No LinkedIn, overall no major presence online. Global
search results don’t provide any on individual.
• Grade: 0 out of 100
11. BRAND POSITION
For sports fans who enjoy the major leagues, I
provide information from sources on new and
breaking information, and keep track of the culture
and attitudes surrounding different leagues.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2023 Chicago Sports Summit
‣ Dec. 8 | Hyatt Regency, Chicago, IL
• Sports Industry Networking & Career Conference
‣ Feb. 23-24 | George Washington University,
Washington, DC.
• Hashtag Sports 2024
‣ June 4-5 | New York City, NY
Digital Marketing
• Primary Content: I plan on writing articles on news in sports
and eventually I plan to make videos and other content to
summarize current events in my industry.
• Primary Tools: I will use sites like X (Twitter), and Instagram
primarily, as they have lots of traffic, but are easy to gain a
following on.
• Website: I will use my site by adding my previous works to it,
and specifically, make a category of what may be considered
my best works.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has a decent amount of
experience who can give me pointers but still allows
room for me to figure out where I need to improve and
make up for my mistakes
Formal Education
• Sportscasting, B.S., Full Sail University
(Exp. 2025)
Technical Skills
• Writing in AP Style and knowing when to use proper
punctuation
• Marketing - I need to learn how to create a presence on
social media to increase my brand exposure and show
people what I can do
• Research - I need to be able to be able to skim through
and know which sources are accurate and reputable
Soft Skills
• Communication - be able to articulate thoughts
precisely and accurately
• Critical thinking - be able to keep bias out of research
and view the facts that are put out
• Decision making - be able to make good decisions on a
whim and remain confident in those decisions
14. Ethan Pike
You know how some people don’t seem to want to compete? Well, what I do
is look to provide winning solutions. In fact, I have consistently looked to
provide insights into stats as well as highlights to provide ways for
teammates and others to improve.
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
