My personal brand slide show

1. PERSONAL BRAND EXPLORATION
Caden Chipman
Project & Portfolio I: Week 1
June 29th, 2023

2. My name is Caden Chipman I am from Highland
UT, I am the youngest of three kids with an older
brother and sister. I have a deep love for sports,I
follow and keep up with all of the latest sports
news. Some of my earliest memories are staying
up watching sports center with my dad. I am
currently studying sports casting and have
worked in sports for the last 8 years as a ref and
umpire for many different sports.
IDENTITY

3. PROFESSION
Potential Job Titles:
Staff Writer
Field Reporter
Team Journalist
BRAND ARCHETYPE -
We want to make you feel like you
belong. Our brand persona is
friendly, accessible and caters to the
daily needs of the average person.
Sports Caster / Sports Industry
Picture Relevant
to Your Industry
Goes Here

4. Sports HR
TARGET AUDIENCE
Slade Tuckett
Outreach Plan:
• I will prepare a well written instagram DM
• I will communicate via text
• I will communicate weekly on Saturdays
PROFILE
PICTURE Director of baseball
operations BYU
Kraig Williams
Outreach Plan:
• I will prepare a list of questions to ask and set
reminders to listen
• I will reach out on LinkedIn
• I will communicate via linked in weekly
Director of communications
Salt Lake Bees
AAA
Paul Welsh
Outreach Plan:
• I will plan a list of questions and prepare to show him
why I stand out above the others
• I will contact him through social media, linked in and
twitter.
• I will follow up with him in two weeks from today.
HR Director Utah Jazz

5. GOALS
Short Term: (Have an internship or entry level job in
the sports industry)
• I will measure myself by reaching out to people daily.
• I will hold myself accountable with daily reminders
• This goal is to be achieved in a year and 3 months.
Mid Term: (work for a college baseball or minor league
team doing radio)
I will measure myself by continuing to try new things to
see what my capabilities are and how I can improve
I hope to achieve this goal by the time I am 30 years old
so in 7 years.
Long Term: (Be a team journalist for the Los Angeles
Dodgers )
• I will write about sports everyday to hold myself
accountable to this goal
• I hope to have this Goal achieved in the next 20
years.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Sports Writing
SOFT
HARD
Adept
Sports Language Expert
Communication Adept
Teachable Adept
Construction/Demolition
SOFT
HARD
Expert
Electrician NOVICE
TEAM PLAYER Expert
Time Management

7. I help the sports industry feel more
passionate about sports by showing the love
I have for it.
PROMISE

8. CREDENTIALS
Work Experience:
• Demolition, Epoxy, Referee/Umpire
• 2 year church mission. Leader over a
zone of missionaries.
Education:
• Lone Peak High School Graduate 2018
• Attended Utah Valley University
• Attended Southern Utah University
• Currently attending Full Sail University
Leadership Roles:
• Leader over a zone of missionaries
• Supervisor over refs and umpires
• Captain of my baseball team
Picture
Relevant to
Your Industry
Goes Here

9. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
Conrad Volsch
Industry Experience:
• Rollins college pla by play
Education:
• Full Sail University
• James Town College
Leadership Experience:
•
Skills and Pro
fi
ciencies:
• Great voice
• Preparedness
• Sports history
Caden Chipman
Overall Online Presence:
Very great online presence, you know right away Conrad is
involved in the sports industry, by his linked in info and how
hw has put himself out there.
Industry Experience:
• FULL SAIL STUDIO
Education:
• Full Sail University
• Utah Valley University
• Southern Utah University
Leadership Experience:
• Rec Sports Supervisor
• Leader positions on LDS mission
Skills and Pro
fi
ciencies:
• Sports Knowledge
• Writing
• Approachable
Overall Online Presence:
• Good you know very quickly my most important value
and some of my interests needs improvement on where
and how to reach me.

11. COMPETITION
Spencer Linton
Industry Experience:
• Play by play announcer on BYU TV
• Field Reporter
• TV Anchor
Education:
• Communication Degree at BYU with an emphasis on
Journalism
Leadership Experience:
• Lead Anchor
• Head of BYU sports nation
Skills and Pro
fi
ciencies:
• Journalsim
• Communication
• Preparedness
Caden Chipman
Overall Online Presence:
• Has a great presence online.
Everything I read was positive
Shares his values online and puts his family
fi
rst.
Industry Experience:
• FULL SAIL STUDIO
Education:
• Full Sail University
• Utah Valley University
• Southern Utah University
Leadership Experience:
• Rec Sports Supervisor
• Leader positions on LDS mission
Skills and Pro
fi
ciencies:
• Sports Knowledge
• Writing
• Approachable
Overall Online Presence:
• Good you know very quickly my most important value
and some of my interests needs improvement on where
and how to reach me.

12. BRAND POSITION
By Interacting with me you will learn more about
the sports industry, by then end of our encounter I
would hope that you would feel as though you can
trust me.
“CHIP”

13. NETWORKING &
MARKETING
Industry Events & Organizations
‣ NFL RUNNER Miami Fl September 2024
‣ Arnold Palmer Invitational
‣ March 2024 Bay Hill Golf Course
‣ Rollins College Baseball FEB 1st 2024 Winter Park
FL
Digital Marketing
• Primary Content: I will create sport highlights and sports
writing content. I would coincide content with family values
and how sports can help families come together
• Primary Tools: I will use social media platforms such as
twitter instagram and Facebook to deliver content. I will be
posting on this accounts daily.
• Website:I will post about my website on my social media
platforms. And update my website daily.
Picture of You
Goes Here

14. PROFESSIONAL DEVELOPMENT
Mentor
• I willl seek a mentor that has similar aspirations as me,
takes opportunities when given and is willing to pass on
and share knowledge to help others
Formal Education
• Sports Casting and science Degree
Technical Skills
• Sports History
• Sports Writing
• Demolition
• Epoxy
• Curbing
Soft Skills
• Teachable
• Communication
• Team mate
• Problem Solve

15. Caden Chipman
I know you’re probably thinking I’m just another
Sports Caster, but I bring passion and love to the game and I can reach
people that are in need. Listening to sports casters has always brought me
happiness and I know I can do that for others.
“

16. REFERENCES
SLADE TUCKETT https://byucougars.com/page/athletic-
department-staff-directory
KRAIG WILLIAMS https://www.milb.com/salt-lake/ballpark/
front-of
fi
ce
PAUL WELSH https://www.linkedin.com/in/paul-welsh-
b553b99/
https://www.jimmiepride.com/sports/fball/2018-19/bios/
Conrad_Volsch